Sino-Singapore Jingwei Client, September 16th (Lin Wansi) actor Huang Shengyi endorsed that Marubi, who appeared on Zheng Shuang to participate in the variety show "Beautiful Girlfriends" this summer, has now become an agent's "worry".
Source of screenshots of variety show "Girlfriends Are Beautiful": Marubi's official website
A reporter from Sino-Singapore Jingwei found that Marubi mainly uses WeChat as its sales channel and develops agents.
However, after the agents joined, they found it difficult to sell some products and had to sell the products to the clearing company at low prices.
The scavenger sold the product to another batch of Wanbi agents after recycling at a low price, so there was such a phenomenon: the five-piece set of the Wanbi Water Living Jingcui series with a retail price of 711 yuan was only sold on the second-hand trading platform. yuan.
"Minimum profit 100%"?
According to the data of Tianyancha App, Wanbi is a skin care brand under Henan Shangyan Biotechnology Co., Ltd. (hereinafter referred to as Shangyan Bio).
In the development of agents, Marubi will attract consumers to join the team on the grounds of promising high profits and deploying subordinate agents.
After paying the money, consumers find that the purchased goods are difficult to sell, and the promised distribution agency is not easy to achieve.
A reporter from Sino-Singapore Jingwei, who wanted to become an agent of Marubi, consulted Wang Mitian who claimed to be the co-founder of Marubi through the introduction of the agency.
She revealed that the company has a three-level agency network from top to bottom, including a beauty agency of 600 yuan, a sub-distributor of 9,800 yuan (5,000 yuan before August) and a direct agent of 168,000 yuan.
Agents who develop offline can get a commission and can also enjoy profit from the price difference. The higher the level, the more profitable.
Wang Mitian showed the product's price level to reporters from Sino-Singapore Jingwei: beauty kit price, sub-distributor price and retail price.
The price of the beauty set is the price of the beauty agent, while the price of the direct agent is unknown.
Among them, the retail price of the five-piece water life essence series is 711 yuan, and the retail price is 243 yuan.
Price list of some Marubi products from Wang Mitian
Wang Mitian said, “If you don’t rest assured, let’s first pay 600 yuan to become the lowest-level agent, and take 6 air cushion ccs with an agency price of 95 yuan, with a single profit of 103 yuan, and a net profit of 700 yuan for the entire batch, with a profit exceeding 100%. "Wang Mitian calculated to a reporter from Zhongxin Jingwei, "We have no shortage of distributors for advertising on Douyin Kuaishou, and we even continuously assign agents to distributors. Only when you can develop can the company develop."
A reporter from Sino-Singapore Jingwei contacted the after-sales staff of Marubi through the official website of Marubi. He said that "Wang Mitian's position is a dealer". The reporter from Sino-Singapore Jingwei further verified his identity, and the after-sales staff said that he was "co-founder".
But the situation is really as Wang Mitian said, as long as you join, the sky will lose "agents"?
A reporter from China-Singapore Jingwei found in the small program of Tencent Lingkun Financial Risk Inquiry and Reporting Center that a netizen who claimed to have been defrauded of 22,000 yuan of payment complained that the senior management of Marubi had promised to send contacts and assign agents for her. Denied it.
"If you don't ship, you say that there is a problem with your ability. And shipping is to let you deceive your relatives and friends and let them get the goods in your hands."
Free fish prices are cheaper than getting goods from superiors
The goods in hand could not be sold, but in order to collect the money, the agents thought of another way: sell them to the clearing agent at a low price.
A reporter from China-Singapore Jingwei found on Xianyu, a second-hand trading platform, that many clearing agents helped to "recycle Wanbi in bulk at the original price", and then sold the products to other Wanbi agents at wholesale prices far below the retail price.
Screenshot of Marubi products sold on Xianyu
The retail price of Ruwan Bi Xuelian Extract Water Light Cushion CC Cream is 198 yuan, and the retail price is 65 yuan. There are 10 boxes on Xianyu for 350 yuan, 35 yuan a box, 21 yuan a box, and For 13 yuan a box, the retail price is 15 times the wholesale price.
The retail price of a five-piece set of the Aqua Elite series is 711 yuan, about 150 yuan each.
Idle fish sells for a set of 100 yuan, 20 yuan per piece, and a set of 80 yuan, 16 yuan for a large quantity, the price can be lowered.
A reporter from Sino-Singapore Jingwei contacted Nana (a pseudonym), the owner of the above-mentioned 80-yuan wholesale five-piece water-life essence series. She runs a physical store that recycles Wanbi, Jingshi, and medical products.
Selling a single product, Nana can get a profit of 1 to 2 yuan, small profits but quick turnover.
It is understood that the shelf life of Marubi products recovered by Nana from the agent will be around 2022, and the reason for the agent's rush to ship is that the products cannot be sold at all.
Nana said that a Marubi agent who paid 38,000 yuan directly lost 20,000 yuan and contacted her to clear the goods. “Don’t be a traditional micro-business, it’s too loss! It’s like the company promised to help build contacts and distribute agents. Will there be so many clearances?"
Nana revealed that after she recycles it, she will raise the price and sell it to other agents, forming a cooperative relationship with each other.
Place an order on an agent, and send it by yourself, without pressure or pressure.
The agent sells it at the market price, and the profit in hand is far more than that from the upper-level micro-business.
"If the company finds that the product is sold at a low price, it will seal off the anti-counterfeiting code, so that customers can't check the authenticity of the source of the goods." Nana said that in this situation, she will make it clear to her customers.
Although the product was sold by Nana, she said, "After use, you are allergic, go to Wanbi, don't find me, I don't include after-sales service."
Only a porter of cosmetics?
Wang Mitian revealed that Wanbi was made by Guangzhou Baiyunshan Xingqun Pharmaceutical Co., Ltd. (hereinafter referred to as Baiyunshan Xingqun Pharmaceutical) and Guangdong Bayou Biotechnology Co., Ltd. (hereinafter referred to as Bayou).
Wang Mitian also revealed that many series of Marubi's products are produced by Bayou.
According to the 2019 annual report, Shangyan Biologics ranks third in the customer rankings of Barvez shares, accounting for 7.73% of annual sales. Barvey shares are also the foundry of Fanmi Lin, and it became popular because of "Sister Riding the Wind and Waves".
Regarding Marubi’s R&D investment, marketing costs, and price system, reporters from China-Singapore Jingwei have recently consulted with Shangyan Biology for many times, and no response has been received as of press time.
Kuang Yuqing, the research founder of Lens Corporation, a third-party research institution, summarized in an interview with the Sino-Singapore Jingwei Client: Use celebrity endorsements and other means to create a momentum for online celebrity product manufacturing, and then use high commissions to develop a “head system”.
After the development of the head system is completed, the importance of the product will decline.
Once the popularity of their original products declines, they can build new "net celebrity" products in the same way on the existing head system to continue their vitality.
(Zhongxin Jingwei APP)
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