China News Service, Changchun, September 13 (Reporter Guo Jia) On the 13th coincides with a rest day, the 10th China (Changchun) International Tea Industry Expo (hereinafter referred to as "Tea Expo"), which is being held at the Changchun International Convention and Exhibition Center, ushered in More than ten thousand people came to taste tea, choose tea and negotiate cooperation.

　　The exhibition area of ​​this year's tea expo is 20,000 square meters, attracting more than 500 brand tea companies from 69 famous tea producing areas in China to participate. The exhibits cover the entire tea industry chain products, including six major teas, new tea drinks, and tea clothes , Fine tea utensils, handicrafts, etc.

　　According to reports, this is the first tea expo held in northeast China since the outbreak of the new crown pneumonia epidemic.

Many exhibitors told reporters that before they came they would worry about the impact of the epidemic on passenger flow. They never expected that the citizens of Changchun would be so enthusiastic about tea.

　　This tea expo is hosted by Shenzhen Tea Culture Promotion Association and Shenzhen Huajuchen Industrial Co., Ltd.

Lin Chang, the regional project director of Huajuchen Tea Expo, said frankly that compared with the mature tea market in the south, the consumption potential of the northeast region is very large.

The Changchun Tea Expo is very popular.

Photo courtesy of Changchun Tea Expo

　　In recent years, southern tea companies have gone northward to open up markets.

"Five or six years ago, Lancang Ancient Tea was almost blank in the Northeast market. At that time, we called ourselves'pioneers.'" said Zhang Pengyan, general manager of Lancang Ancient Tea Northeast Marketing Center, and it is still under development.

　　Lin Chang told reporters that the phenomenon of southern tea companies going northward has been going on for decades, especially the new tea brands in the south, even though they are thousands of miles away, they will tirelessly go northward. Opening up the market here is not only low cost, but also competition among brands. It should be much less.

　　Zheng Jiusen from Fujian started his tea business in the 1980s. Two years ago, he founded the white tea brand "Antique Products".

Zheng Jiusen plans to place 30-40% of his business in the Northeast market.

He said that more than a dozen dealers have come to discuss cooperation in the past two days.

Liu Jiaqi (first from left) is teaching tea ceremony.

(Data map) Photo courtesy of Liu Jiaqi

　　After graduating from a master's degree in Tea College of Yunnan Agricultural University ten years ago, Liu Jiaqi has been engaged in tea ceremony and other promotion activities in Changchun.

"We can feel that in social or business occasions, the demand for tea culture is obviously increasing." She said.

　　Liu Jiaqi said that the age of traditional tea consumers is getting older and the structure is single. The current age of tea consumers is also decreasing, and the main consumers are middle-aged and young people. Many tea companies are also launching diversified products to adapt to this new change.

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