The chaos in real estate sales has been repeatedly banned, and the "tea fee" has led the competent authorities to rectify

  The chaotic problems such as "tea fee" in property sales have attracted the attention of competent authorities.

  The Department of Housing and Urban-Rural Development of Dongguan recently issued the "Reminder on Preventing the Behavior of Selling New Commercial Housing Listing Indicators" (hereinafter referred to as the "Reminder"), stating that recently received feedback from the masses: Individual real estate brokerage employees and social personnel are interested in buying houses People peddled newly-built commercial housing "listing indicators" and planned to charge tens of thousands to hundreds of thousands of yuan as a service fee for obtaining the "listing indicators".

The general public and home buyers are reminded not to be "fudged" by charging services such as "acquiring house selection indicators", "locking house numbers", and "priority house selection".

  As early as June this year, the Dongguan Municipal Housing and Urban-rural Development Bureau also issued a similar document to rectify the chaos in the real estate market.

Among them, "tea fee" is among them.

Previously, Shenzhen, Guangzhou and many other places have issued documents similar to the chaos in the property market such as rectification of "tea fees".

  Real estate and legal professionals remind home buyers to be wary of the tea fee trap.

If home buyers find similar violations, they can report to the public security department and the housing construction department and provide relevant evidence to stop the violations as soon as possible.

  Tea fee is repeatedly banned

  Whenever the property market is booming, the phenomenon of "tea fee", which is abhorred by the majority of home buyers, will make a comeback in some hot cities and hot real estate.

  Take Shenzhen as an example. In April this year, when the property market continued to rise, a real estate in Bao'an District, Shenzhen had to pay a million "tea fee" incident that caused heated discussions.

  According to the Shenzhen Association of Real Estate Agents, due to the "tea fee" incident, a resigned broker in Shenzhen was included in the industry blacklist and banned for life, and the corresponding bad record was copied to the relevant credit bureau.

  Prior to this, the Housing and Construction Bureau of Shenzhen Baoan District also issued a notice to jointly investigate the illegal behavior of housing companies and intermediaries in charging "tea water fees" equivalent extra-price fees with market supervision, public security, taxation and other relevant departments. Once discovered, the case will be suspended. Net sign permission for all real estate listings.

  This is not the first time that the competent authority has imposed a ban on "tea fee".

  Due to the price-constrained policy, the upside-down of the prices of new houses and surrounding second-hand houses in Shenzhen is more obvious in some hot spots.

"Buy is earn", which has made many investors enthusiastic about "innovating".

  A person in charge of a real estate agency in Shenzhen, surnamed Wang, told CBN reporters that some new properties claimed to be sold out, but in fact they were not sold out. After the "tea fee" was charged, the money might fall. After contacting the intermediary personnel, the "tea-drinking fee" is transferred to the on-site internal intermediary through the external intermediary, and then transferred to the internal personnel of the developer.

  Some intermediaries or sales control personnel who have "price difference" real estate resources on hand can use this resource to act as an intermediary.

Since many popular real estates are charged hundreds of thousands of yuan for "tea-drinking fees", they are still lower than the prices of new ones, and there is a certain amount of arbitrage space.

Therefore, although many investors hate the "tea fee", they still choose to pay.

  Similar to the behavior of people involved in real estate projects taking advantage of the information gap to squeeze home buyers' wool, many people in the industry believe that one party is willing to fight and the other party is willing to suffer.

In particular, many "new hits" in Shenzhen, after starting, the appreciation space can easily cover the "tea fee".

Although home buyers who bought a house were found to be routine afterwards, most of them chose to settle down.

  But the "tea fee" market is more frustrating and angry.

  Many real estates claim that "pay for tea and get the house in advance" are all false statements and false information, which is followed by considerable economic losses and legal disputes that continue to be processed.

  Take a recent investigation of a dispute over "tea-drinking fees" as an example. According to a report from the Guangzhou Public Security Bureau on September 11, 7 real estates under China Merchants Shekou (001979.SZ) in Huangpu District, Guangzhou were sold by The position of sales control is convenient. By falsely claiming that they can get special houses and applying for additional special discounts, they ask customers for additional "household tea fees", and illegally make more than 2.7 million yuan.

  Coincidentally.

Recently, the citizens of Dongguan have repeatedly reported that some intermediaries and social workers are peddling the "housing indicators" of the China Resources Land (01109.HK) Nancheng Vientiane Mansion project to customers and intend to charge a huge tea fee ranging from 100,000 to 300,000 yuan.

  It was later confirmed that the China Resources Land South City Vientiane Mansion project did not cooperate with any sales agency intermediary. The so-called "tea fee" and "internal room retention" are all false statements.

  Examples like this abound.

A person surnamed Liu, who was misled by a real estate agency to pay hundreds of thousands of yuan for "tea-drinking fees" in April this year, and participated in the first phase of the China Resources City Runxi Garden Project in the Dachong area of ​​Nanshan District, Shenzhen, was interviewed by a reporter from CBN , Also pointed out that usually the relevant parties of the project will also collect the customer’s money and ID cards, household registration books, single certificates, real estate certificates, marriage certificates and other documents in the name of "internal residence."

  "After the news of the'internal reservation' is proved to be false, it is actually difficult to guarantee the security of personal information, and you don't know who the personal series of private information falls into. It is a great information security problem for individuals." The person with the surname said that he continued to receive various harassing calls from banks selling loans, selling houses, and selling cars.

  Old routines are hard to conceal the truth of illegality

  The so-called "tea fee" is a routine no matter how attractive the packaging is, without exception.

  A number of intermediaries told China Business News that in order to reduce customer preparedness, intermediaries or "insiders" usually promise that "if the room selection is unsuccessful, the tea fee can be refunded."

With the help of this kind of first building an image of good faith to lure customers into the bait, and then trying to "kill the customers", cheating is a routine, many investors will accidentally fall into the "tea fee" trap.

  When looking for customers, intermediary personnel or "internal personnel" will adopt the mode of "casting the net widely".

WeChat Moments, intermediary stores, real estate trading websites, friend referrals, etc. are their usual customer acquisition channels.

  "Some customers will ask for contract receipts or invoices, and the intermediary will try their best to satisfy them." The person in charge surnamed Wang pointed out.

  In order to improve customer favorability, some intermediaries lie that they arrange for customers to choose a house first, and then pay for the selection, and that they do not charge for the failure.

  The person in charge surnamed Wang further pointed out that in this way, the intermediary can accumulate customers widely. In case a client chooses a room, he thinks it was the intermediary who helped to get it, and the intermediary can take the initiative to send the money. The client has no follow-up, but these intermediaries have quietly established their personal images of "trustworthiness", "how to", and "luziye", which is equivalent to completing the extension of customers.

The intermediary's mouth is moving, it can be described as no profit.

  These profit-making models are actually using customer psychology to purchase houses on their own. If the house purchase is successful, it will falsely claim the credit of the "internal relationship" and take away the customer's funds; if the house purchase fails, the tea fee will be refunded to create a "trustworthy" image. This opportunity to obtain illegal income.

  Real estate analyst Yan Yuejin pointed out in an interview with a reporter from China Business News that from the perspective of real estate transaction order, some real estate companies or intermediaries illegally peddling home purchase indicators or listing indicators are themselves a way of harming normal transactions and increasing buyers. Cost behavior, through the "Reminder" and other such policies, subsequent house purchases are more standardized, which has a positive effect on protecting the rights and interests of house buyers and forming a fair trading market.

  For people who are routinely used in practice, Chen Liang, a partner of Guangdong Legal Shengbang Law Firm, also reminded the majority of buyers that if intermediaries and related personnel or certain people who claim to be “informed” are selling commercial houses, If there are violations of laws and regulations, such as charging "tea fee" and "indicator fee" to reserve relational listings and internal listings, please recourse immediately to avoid expansion of losses, and timely retain valid evidence such as agreements, transfer vouchers, receipts or invoices, and return Can report and provide relevant clues to public security organs and housing construction departments.

  Author: Wu Junjie