China News Service, Chongqing, September 11 (Han Xiao and Liu Xinyu) "IP is not a tool for making quick money. If you can't make it carefully, you will lose money." On the 10th, 2020 Online China International Intelligent Industry Expo Global Game Industry Creative Innovation Forum (Hereinafter referred to as the Game Industry Forum) was held in Chongqing.

Xu Guangle, general manager of Enish China in Japan, gave a speech on the topic of "New Directions for Japanese Game Development" and talked with nearly 200 global "top players" such as Tencent Robles-well-known game developers, distributors, and publishers , Operators and investors talked about accelerating the integration and innovation of the game industry and promoting exchanges and cooperation between domestic and foreign game companies.

　　"Currently, the size of the Japanese game market exceeds 1.7 trillion yen and continues to grow. There are approximately 48 million game users. Among them, the number of home consoles and terminal game users is decreasing, and the number of mobile game users is slightly increasing." Xu Guangle said.

Regarding the development of animation IP, one of the most important product development forms in the game industry, he believes that the self-contained traffic of IP makes IP have good liquidity capabilities, and IP is relatively expensive.

If you don’t understand the IP itself, you just attract traffic for the product by “changing the skin”, and you will eventually be “spit on” by the majority of IP fans.

　　"The strength of the Chinese R&D team has been greatly enhanced." For the cooperative development of original games, Xu Guangle believes that the game R&D team is very important.

"Compared with the younger generation of the Chinese game circle, Japanese game company workers are generally older."

　　"Games are a new social scene. The dissemination of games will be organic and social. Consumers are also the co-creators of games." Duan Zhiyun, Vice President of Developer Relations of Tencent Roblox, introduced in the forum, Tencent Roblox Si is working in-depth with Tencent Game Academy to find and incubate high-potential teams. Through joint summer camps, fireworks programs and game creative competitions, more student works interested in engaging in interactive digital media entertainment and game industries can get the opportunity to sign up and go online.

At the same time, Robles also cooperated with the Educational Games Committee of the China Educational Technology Association in educational games.

"We provide game practitioners with a full range of support including open university courses, developer support funds, developer space, etc., to help them grow into top developers."

The picture shows the site of the 2020 Online China International Intelligent Industry Expo Global Game Industry Creative Innovation Forum.

Photo courtesy of the event organizer

　　In recent years, Tencent has accelerated its development in Chongqing. Tencent Southwest Headquarters settled in Chongqing Liangjiang Digital Economy Industrial Park·Foreign Business District, and Tencent Photonics Innovation R&D Base (Chongqing) was established in Chongqing Liangjiang Digital Economy Industrial Park.

Since its establishment a year ago, the base has cooperated with more than 10 game art content production companies in Chongqing, directly serving the R&D and art creative production of more than 10 Tencent games, becoming an important R&D support platform outside of Tencent Games’ Shenzhen headquarters.

　　"The gathering of various partners in our cooperative ecological chain in Chongqing will further release the agglomeration effect of Chongqing's digital content industry and create an atmosphere for the development of Chongqing's digital content industry." Relevant person in charge of Tencent Photonics Innovation R&D Base (Chongqing) Xiang Zhongxin.com According to the introduction, by deeply linking the upstream and downstream of the industrial chain, the base will leverage Tencent's leading advantages and influence in the digital cultural content sector. Relying on Tencent's Southwest Headquarters, it will strengthen the digital content development in Chongqing by linking up with leading-edge game R&D talents and resources in Shenzhen and Shanghai. High-quality production and output.

At the same time, focus on improving core industrial functions such as content R&D and production and market services in the game industry, provide efficient and stable art content output for game R&D, and help Chongqing vigorously develop the digital cultural industry, thereby further enriching the Chongqing game industry corporate directory and improving game cooperation Ecological "R&D-Publishing-Operation" industrial chain.

　　During the game industry creative innovation forum, the game industry talent training base was also unveiled.

Regarding the talent development model of the game industry, Tencent Photonics Innovation and R&D Base (Chongqing) adheres to the combination of talent introduction and local training to further consolidate the high-tech talent team in the digital content industry.

　　Local enterprises in Chongqing have also shown full attention to accelerating the aggregation of digital creative talents in Chongqing.

"We have a R&D and distribution team of more than 200 people, and set up three core departments: Chongqing self-research and distribution headquarters, Chengdu R&D center, Beijing domestic distribution center, and Singapore overseas distribution center." Lin Xianwen, chairman of Chongqing Youlu Technology Co., Ltd. introduced As a local enterprise settled in Chongqing Liangjiang Digital Economy Industrial Park, Chongqing Youlu Technology Co., Ltd. (hereinafter referred to as "Youlu Technology") focuses on four core industries: innovative tools, interactive entertainment, original digital content, and big data applications. More than 40 project teams have been created to create core products such as perpetual calendars, and are currently deploying ACGN (dimensional culture) various pan-entertainment, e-commerce, live broadcast and other digital entertainment double innovation industries, and actively build a digital entertainment double innovation base.

　　To this end, Youlu Technology is also actively opening game animation innovation technology display areas, establishing short video e-commerce live broadcast bases, and creating ACGN entrepreneurial community theme activity centers.

Among them, the game animation innovation technology exhibition area will use AR/VR motion capture, unreal game engine and other technologies to produce virtual idols and output high-quality content.

　　Gathering global "top players" and cultivating reserve talents in the game industry, the Chongqing game industry is accelerating integration and innovation, seeking to grow into a new highland in China's game industry.