«Dubai Jewelery» expects active movement in October supported by mild weather and «Diwali»

Dubai Summer Surprises offers increase gold sales by 30%

• The largest percentage of sales were concentrated in outlets in shopping centers.

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• Abdullah Tawheed: "The (Covid-19) pandemic has proven to dealers the feasibility of saving and investing in gold."

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The Dubai Gold and Jewelery Group revealed that the Dubai Summer Surprises offers contributed to raising the sales of gold jewelry by up to 30% compared to the regular periods, with the support of discounts, gift offers and withdrawals.

She explained to "Emirates Today" that sales outlets in shopping centers accounted for the largest shares of sales during the Dubai Summer Surprises, in the period from the second week of July until the end of August 2020, expecting an increase in sales during next October with the winter tourist season, and the readiness of dealers from Asian nationalities to celebrate the "Diwali" festival of lights, which is celebrated by buying gold.

Dubai Summer

In detail, the Chairman of the Dubai Gold and Jewelery Group, Tawheed Abdullah, said that the Dubai Summer Surprises offers have succeeded in raising sales of gold jewelry by up to 30% since its launch in the second week of July until the end of August 2020, compared to the normal period.

He added to "Emirates Today" that the largest percentages of sales were concentrated in the outlets located in shopping centers, which benefited greatly from the momentum of consumers' demand for malls during the period of the Dubai Summer Surprises events.

He confirmed that the "Gold and Jewelery Group" offered a number of promotional offers and gift draws, which helped stimulate sales during the Dubai Summer Surprises, as part of major discounts on "workmanship" fees of up to 75% on a selected group of gold and jewelry, in addition to a campaign during The Eid al-Adha period made it possible to benefit from the absence of "manufacturing" charges on 18-karat, 21-karat, and 22-karat jewelry in select stores.

Group shows

Abdullah stated that the group's offers, which were offered through its members from the participating companies, included the opportunity to obtain valuable jewelry, as gifts, when buying diamonds and precious jewelry, pointing out that the offer was valid in some stores when spending 1000 dirhams.

He also mentioned offers that included discounts of up to 75% on jewelry studded with diamonds and pearls, while other campaigns included obtaining a free piece when purchasing one, on a selection of pearls and diamonds.

Future offers

Abdullah affirmed that the return of flights to a large number of countries contributed to the gradual return of tourists to the local markets, which supported the improvement in sales, expecting that sales of gold jewelry and jewelry would improve in greater proportions next October, which usually witnesses an increase in the movement of tourist groups. With the onset of mild weather, and improved temperatures, more tourists are encouraged to shop at open market stores.

He said that the group has plans, in coordination with local bodies, to launch offers and promotional campaigns during the coming period, including a show expected to be launched at the end of next October, with the start of the celebration of residents and tourists of Asian nationalities of the "Festival of Lights" known as "Diwali Day", which is celebrated. Buying gold, whether from gold jewelry or currencies.

Abdullah expected that this period would witness great rates of demand for buying gold, especially after the markets witnessed changes resulting from the repercussions of the "Covid-19" pandemic, which proved the feasibility of saving and investing in gold, which in turn led to a significant change in the behavior of shoppers who became more oriented. To buy bullion and gold coins.

160 outlets

The Chairman of the Gold and Jewelery Group in Dubai, Tawheed Abdullah, stated that the number of sales outlets belonging to member companies in the group and participating in the offers exceeded 160 outlets, representing a large percentage of the total outlets selling gold and jewelry in Dubai, stressing that the outlets in the traditional markets External, such as the old gold market, witnessed a slight improvement in sales during the campaigns, compared to the outlets in shopping centers and malls, due to weather conditions at this time of the year.

Promotions and gift draws helped stimulate sales.

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