<Anchor> As



YouTube's influence is increasing, advertisements aimed at various subscribers are also increasing.

However, there are cases in which advertisements are unintentionally posted on fake news, hate, or extreme content. Even though the company image may be damaged, there is not much means to respond.



Reporter Kim Ki-tae's report.



<Reporter>



This is the YouTube channel'You Know TV' operated by Sarangjeil Church to which Mr. Kwang-Hoon Jeon belongs.



Jeon, who was re-imprisoned for the cancellation of bail, uploaded a video titled'The Public Statement' yesterday (7th).



[Apologize to the public for his intention to disband the country and go to North Korea...

.]



By the way, this video starts with an advertisement from a large company.



[Relevant company officials: YouTube allows harmful content such as violence to be excluded, but it is difficult to know which content is being advertised in advance except for this.]



Google said artificial intelligence according to the conditions of target viewers desired by the company

.

I explained that it exposes advertisements through, but advertisements are added to videos that are completely different from the company's intentions.



In March 2017, Pepsi, McDonald's, Disney and others withdrew from YouTube ads for'exposing their ads on racist and other hate-promoting channels'.



Since then, Google has promised to devote $300 million to fighting fake news, but the situation has not changed much.



[Lim Junsu/Professor of PR Department at Syracuse University: Almost half of consumers responded that they had a negative perception of the brand next to hate advertisements.]



At an online conference held today by a broadcaster's council composed of seven domestic broadcasters and media representatives

.

The issue of protecting your brand from inappropriate advertising was focused.



If platforms such as YouTube cannot solve the problem of distorted advertisement exposure, the reliability of digital advertisements will inevitably be compromised.



(Video coverage: Kim Sung-il, video editing: Jeon Min-gyu, screen source: YouTube'You Know TV')