China News Agency, Beijing, September 8th (Reporter Yan Xiaohong) The latest research report shows that China's domestic hotel market is picking up quickly, and hotel asset investment activities are expected to rebound in early 2021.
With the effective prevention and control of the domestic epidemic in China and the opening of inter-provincial tourism, conferences, exhibitions and mid- and long-distance leisure travel have shown a momentum of recovery, which is driving the recovery of the hotel industry.
The "Road to Recovery of the Hotel Industry" report released by Jones Lang LaSalle on the 8th pointed out that the hotel occupancy rate in major markets such as Sanya and Shanghai has risen sharply. At the same time, as cross-border travel is still limited, domestic leisure tourism demand will increase in the short term. increase.
As of July, the occupancy rate of Sanya's high-end hotels reached 78.6%, which has exceeded the level before the epidemic; in Shanghai, this number has also shown a continuous growth trend since March, and reached 55.3% in July.
Chen Lingwei, vice president of JLL Greater China Hotel and Tourism Real Estate Investment Consulting Department, said that thanks to China's effective control of the epidemic, the domestic hotel industry began to show signs of recovery in the second quarter.
As international travel is still limited and the backlog of tourism demand is continuously released, the demand for leisure travel, mainly domestic tourists, has increased significantly. The hotel market in popular destinations represented by Sanya has shown a rapid recovery trend, and the occupancy rate has exceeded last year. The same period.
This also strengthens the confidence of owners and investors in the future market.
In 2019, the transaction volume of hotels in mainland China reached 14.3 billion yuan, accounting for about 15% of the total transaction volume of the hotel industry in the Asia-Pacific region, making it the second most active market in the Asia-Pacific region.
This year, despite the short-term uncertainty that the epidemic has brought to the market, the domestic hotel transaction market has remained stable.
In the first half of 2020, Shanghai’s hotel transaction volume totaled 4.1 billion yuan, an increase of nearly 60% year-on-year, and Beijing’s transaction volume decreased by more than 80% year-on-year. However, considering its solid economic foundation, investors’ interest is expected to remain strong and overall transactions Activities will also rebound in early 2021.
Jones Lang LaSalle expects that the investment interest of foreign capital will continue to grow in the future, and foreign investors are expected to continue to pay attention to the value-added opportunities of old or under-performing hotel properties and increase the value of assets through acquisition, renovation or transformation.
In addition, "Staycation" will promote the recovery of the hotel market: "Staycation" is a new word that has become popular since the beginning of summer this year. "Stay" + "Vacation" means abandoning long-distance travel and choosing a resort hotel with family or friends. The rapid popularity of local leisure tourism demand under the model will also boost the recovery of the hotel market in the short term. In the long run, the luxury and ultra-high-end hotel segment of Staycation's popular destination cities is also expected to show a greater rebound. (Finish)