She requested that the charges for calls and text messages, including taxes, be mentioned in the advertisements for special numbers

"Telecommunications Regulatory" directs "Etisalat" and "Du" to offer free prizes

The Telecommunications Regulatory Authority (TRA) has directed telecom operators in the country: the Emirates Telecommunications Company (Etisalat) and the Emirates Integrated Telecommunications Company (Du), to make the award offers clear, free of complexity and unreasonable conditions.

In instructions to the operators, the Authority requested that Emirates Today obtained a copy of it, mentioning the charges for calls and text messages, including taxes, in the advertisements for special numbers.

In detail, the Telecommunications Regulatory Authority has directed telecom operators in the country: the Emirates Telecommunications Company (Etisalat) and the Emirates Integrated Telecommunications Company (Du), to prepare promotional offers based on awards responsibly, with full commitment to the content of the regulations, and not to its literal meaning.

The authority also directed the operators to publish promotional offers based on prizes in a clear manner, free of complexity and unreasonable conditions, and to be easily understood by the target audience, indicating the need not to confuse gifts and prizes.

In instructions to the operators, the Communications Regulatory Authority requested that Emirates Today obtained a copy of it that the promotional offers based on the prizes prepared by the operators should clearly state any rules or instructions for participation, dates, any dates or any other factors that may affect In consumers' understanding of the promotional offer, and this must be explained in the ads accurately, clearly and completely.

The authority clarified that if it is not practically possible, for convincing reasons, to add all the details in the advertisement, then a means and method for accessing the complete information must be added in all materials related to the promotional offer.

And she stressed that the offers based on the prizes are fair, and that participation in them is not hindered by matters such as complex conditions, or the application of unreasonable conditions to participation, or obtaining prizes.

The authority stated that, with regard to products or services that use a distinctive number, operators must secure adequate and appropriate protection with any person, including their own business, equipped with the distinctive numbers used to provide or impose fees for the provision of services, or products wherever they are. That is appropriate.

She pointed out that the advertisements for special numbers must take into account, to clearly state the charges for calls and text messages, including all taxes if any, and to indicate prices in a numeric form per minute, for services based or calculated on time, or the relevant pricing unit, or total The maximum cost to the consumer.

• «The Commission» confirmed that the offers based on the awards are fair, and that participation in them will not be hindered.

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