(2020 Service Council) The Service Council seeks a path to the recovery of the tourism industry: transformation and upgrading are the general trend
China News Service, Beijing, September 5th (Dong Xiangyi) From September 4th to 9th, the 2020 China International Trade in Services Fair (referred to as the "Service Trade Fair") was held in Beijing. This is my country since the outbreak of the new crown pneumonia The first major international economic and trade event held offline.
At the World Tourism Cooperation and Development Conference that opened on the 5th, the guests at the conference believed that the conference was held at the right time.
In the face of the impact of the epidemic on the tourism industry, how to achieve the recovery of the tourism industry and restore the confidence of the industry has become a difficult problem.
Chen Jining, Chairman of the Council of the World Tourism Cities Federation and Mayor of Beijing, stated in his speech that since the beginning of the year, the new crown pneumonia epidemic has spread globally, causing a serious impact on the world's economic development.
Tourism is one of the industries most severely affected by the epidemic. According to the United Nations World Tourism Organization, global international tourists will be reduced by about 80% in 2020 compared to last year, and the loss of tourism revenue will exceed US$1 trillion.
In the face of the epidemic, international cooperation will play an important role. Governments of all countries can only achieve the transformation and upgrading of the tourism industry if they work together to seek common development.
Chen Jining stated that international cooperation in epidemic prevention and control must be strengthened.
In response to the possible long-term risks of the new crown pneumonia epidemic, tourist cities should actively establish a rapid collection and feedback mechanism for epidemic prevention and control information, implement strict screening and control measures, promote convenient and efficient personal health and safety information sharing systems, and introduce more safety and convenience Border inspection measures.
"In particular, tourist cities should strengthen cooperation, jointly develop mutually recognized tourism risk evaluation standards, conduct objective and fair evaluation of tourism risk levels, establish bilateral or multilateral information exchange and docking mechanisms, and share information and experience in a timely manner." Chen Jining said.
Chen Jining emphasized that the restart of the tourism industry is not a simple start from scratch. Transformation and upgrading are the general trend.
It is hoped that governments of various countries will take active measures to support the transformation and development of tourism enterprises, help enterprises adopt new technologies and new methods, improve operational efficiency, pay more attention to personnel training, and provide strong support for the vast number of tourism practitioners to adapt to the new requirements of new formats and models as soon as possible.
Hu Heping, Minister of Culture and Tourism, pointed out at the World Tourism Cooperation and Development Conference that the tourism industry "will affect the whole body."
Governments of various countries have strengthened top-level design, coordinated the use of resources from various departments, and launched comprehensive measures to help tourism companies tide over difficulties.
Key assistance should be given to travel agencies, aviation companies, tourist hotels and other business formats to maintain a good industrial ecology.
At the critical time of the global response to the epidemic, the global tourism industry is reflecting on how to restore tourism business and achieve long-term development. For tourism companies, transformation and upgrading are the immediate challenges.
Chen Jining said that tourism companies should make full use of modern technology to actively promote innovation in tourism products, and focus on the development of cultural experience tourism, health and sports tourism, digital virtual tourism and other new formats to promote the development of smart tourism and smart cities.
Hu Heping pointed out that during the epidemic prevention and control period, tourism enterprises should focus on strengthening capacity building, planning development ideas, researching and developing new products, and exploring new models.
At the same time, adapt to the requirements of informatization, make good use of new technologies such as 5G, big data, cloud computing, and artificial intelligence, develop smart tourism, and promote reservations, limited, and off-peak travel.
At this meeting, Zurab Pololikashvili, Secretary-General of the United Nations World Tourism Organization, said that the epidemic has led to the stagnation of the tourism industry and a significant reduction in jobs, but China has played an exemplary role in epidemic prevention and control. China's economy is gradually restarting, and the lifting of travel restrictions also brings hope to millions of people in China and other countries.
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