Directors: The sector seeks to adapt to the continuation of employment and to achieve returns
Hotels compete with residential units with "long-stay" offers
Hotel accommodations allow you to take advantage of various facilities, including swimming pools.
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Hotels in the local market have entered the residential leasing market, after they have competed with residential units in attracting tenants and offering special offers for long stays.
Hotel officials told "Emirates Today" that the hotel sector is seeking to adapt to the current market conditions, in light of the "Covid-19" pandemic, and the decline in demand for international tourism, by providing services that enable it to continue operating and achieve returns similar to global markets.
They explained that the prices depend on the category of the room or the hotel apartment, and the period of stay required, pointing to the use of various facilities, including cleaning and laundry services, fitness clubs, and swimming pools.
They indicated that some dealers prefer to live in hotels, in light of competitive prices, at a time when others do not want to be bound by annual leases, and there are companies that reserve hotel rooms for their employees for long periods.
Monthly offers
In detail, hotels in the local market have entered the residential leasing market, after they have competed with residential units to attract tenants and offer offers intended for long stays.
The websites of a group of hotels whose prices were surveyed showed monthly offers ranging between 3500 and 4000 dirhams for hotels and apartments in the middle category (two and three stars), rising to 5000 and 6000 dirhams for medium establishments that follow famous brands.
Adapt to conditions
The CEO of "Time Hotels Group", Muhammad Awadallah, said that the group recently launched offers intended for residents of the country to stay for long periods, pointing out that a large part of the hotels operating in the local market resorted to this marketing mechanism in the context of adapting to circumstances. The current market in light of the "Covid-19" pandemic, and the decline in demand for international tourism.
Awadallah added that hotel establishments in various world markets resorted to offering attractive offers to attract more customers and stay for long periods, stressing that hotels seek primarily to cover their operational costs, and focus on domestic tourism mainly.
He pointed out that there are monthly offers that are extended after the expiration of the period, and others reach longer periods according to the desire of the customer, indicating that some dealers prefer to live in hotels, in light of competitive prices, while other dealers resort to hotels, given that the housing units bind them to annual contracts. .
Occupancy rates
Awadallah said that the hotel sector seeks to adapt to the new conditions, and in this context resorts to providing options that enable it to continue operating and achieve returns, pointing out that a rate ranging between 10 and 20% of occupancy rates in the group's hotels belongs to the state's residents who choose to stay. For long stays in hotels.
He stressed that the group’s hotels achieve good occupancy rates, sometimes ranging between 70 and 80% in the Al Barsha area, near the Mall of the Emirates shopping center, and about 83% in Sharjah, indicating that the prices vary according to the category of rooms, the duration of reservation and services, and start from about 5,000 Dirhams per month.
Long stay
For his part, the general manager of the Tamani Marina Hotel, Walid Al-Awa, said that the hotel had offered offers to residents of the country during the recent period and was welcomed in the local market, pointing out that the hotel received many requests for long-term stays, and accordingly resorted to offering monthly offers. Within the framework of their polarization.
Al-Awa stated that up to 40% of hotel guests are currently residents of the country who prefer to stay in the hotel for long periods, indicating that the offers include all costs, including fees for the municipality and the Department of Tourism and Commerce Marketing.
He explained that the prices depend on the category of the room or the hotel apartment, and the period of stay required, as it starts from about 5000 dirhams per month.
Al-Awa revealed that a percentage of inmates have temporary work contracts, and do not prefer to rent housing units throughout the year, while some inmates are still looking for work, pointing out that some companies operating in the local market prefer to rent hotel rooms for their employees for long periods. Cyclic.
Attractive offers
Al-Awa emphasized that the offers offered by hotels operating in the local market are attractive, but their cost remains a little higher compared to the regular residential units, adding that hotels compete with residential units in terms of service levels, including cleaning, providing various facilities and supplies for guests, as well as parking lots. , Fitness clubs and swimming pool services.
He pointed out that the hotel is constantly studying the prices of the offers, to maintain the required occupancy rates, and feasibility studies are being conducted in the market to know the nature of demand.
He explained that the prices of the offers are subject to increase, with the increasing levels of demand, according to the conditions, indicating that the hotel achieved an occupancy rate of 52% during last August, with the support of local tourism, and considered that percentage as good rates in light of the conditions that the hotel sector is going through globally. .
Hotel occupancy
In the same context, Medhat Barsoum, General Manager of the Capitol Dubai Hotel, said that the long-term accommodation offers allocated to state residents contributed to raising hotel occupancy rates, indicating that some current guests left their housing units in order to stay in the hotel.
Barsoum added that companies are reserving some hotel rooms for their employees for long periods as well, noting that with the increase in demand, "Capitol Dubai" has provided all the services that guests are looking for for long periods, including the procedures that they request regarding room cleaning, their appointments, food services, and laundry. .
He confirmed that questionnaires were distributed to identify the guests' requirements and interests, as they would stay for long periods.
He pointed out that some offers reach a period of one month, and can be extended according to the desire of the customer, pointing out that the prices generally vary, and depend on the category of the hotel room and the services requested by the customer, the classification of the hotel establishment, as well as the period of stay, and pointed out that there are special offers for companies and groups.
Safety measures
Barsoum emphasized that hotels are currently competing with housing units in terms of prices and service, and the safety factor in these circumstances, indicating that the hotel establishments, based on the instructions and safety standards set by the concerned authorities, conduct a deep cleaning of the rooms and various facilities, while taking measures of physical distancing, and providing sterilization requirements. .
And he indicated that enhancing the confidence of the inmates, in light of the precautionary measures, contributed to the increase in occupancy rates during the recent period, which is important for establishments in the context of resuming operations.
suitable prices
Wael Al-Bahi, General Manager of the Ramada Jumeirah Hotel, said that a large percentage of hotel establishments resorted to offering and providing similar offers in light of the demand for them, indicating that the prices are suitable for a wide range of people seeking accommodation.
He added that the hotel put forward an offer for long-term accommodation starting from 3999 dirhams for a month, in addition to offers and discounts for guests on food services and other facilities, pointing out that the hotel establishments focus primarily on the local market during the current circumstances.
Al-Bahi warned that hotel room rates are higher, compared to hotel apartment facilities.
Hotel accommodation is the easiest option
The General Manager of "The Manor" Hotel, Murad Ahmed, said that the hotel has put forward offers for long stay, targeting all families wishing to stay for a long or short period.
Ahmed added: “We compete with the owners of residential units by offering many distinctive offers. Nevertheless, the long stay advantage in hotels is the easiest option for the customer, even if he decides to do so on the same day, as there are not many procedures that must be completed when staying. , Which may include service fees, and costs of using the facilities, as accommodation is covered, and he emphasized that the hotel's strategy aims to attract individuals and businesses.
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