Chinanews.com, Beijing, September 4 (Reporter Du Yan) The only live customized special live broadcast of the 2020 Service Trade Fair China E-commerce Conference-the live broadcast special of "National Made, Powerful, National Tide, Gome" will be officially unveiled on September 6. Coach Lang Ping and the heads of many national brands will talk about the light of domestic products and jointly help the development of national brands.

The light of domestic products leads the live broadcast room

　　From smart phones to white goods, from care products to wearable brands, in recent years, independent brands and “Made in China” have become more and more popular among consumers.

"The rise of domestic products" has not only become a hot topic, but also a real trend.

　　A survey showed that the net positive impression of domestic respondents on their own brands has risen from 22.8% in 2015 to 83.8% in 2019.

Some experts believe that the growing acceptance of local brands by the younger generation is an important signal for the rise of Chinese local brands.

　　"Let the world fall in love with Made in China" is the inevitable pursuit of Chinese manufacturing enterprises, and it is also the recondensation of national industrial spirit.

Wang Junzhou, President of Gome Retail, said that for the home appliance industry, from the monopoly of foreign capital more than 30 years ago to the “turnover” of domestic products, from made in China to pride in China, behind it is the brand confidence built up by China's economic and industrial upgrading.

On September 6, the heads of national brands such as Gome, Haier, Little Swan, TCL, etc. will enter the live broadcast room together, based on the integration of national brands in media communication and the development of online e-commerce informatization, promote a new era of Made in China, and help national brands development of.

At the same time, these leading figures will also give real professional guidance on the delivery of goods in this live broadcast, promote their respective flagship products, and give a "down-to-earth" industry explanation.

"Women's Volleyball Spirit" is also "National Tide"

　　After 40 years of reform and opening up, China has developed into the second largest economy in the world. At present, young people are beginning to pursue domestic brands, which has set off a wave of "national tide".

　　In the past 40 years, Lang Ping has also grown from a fledgling athlete to an outstanding coach, the pioneer and inheritor of the "Women's Volleyball Spirit".

"Women's volleyball spirit" has inspired Chinese people and has become a powerful spiritual force. For many young people, the spirit of the women's volleyball team is also a "national tide".

　　In this live broadcast event, the head coach of Chinese Women's Volleyball Team Lang Ping will present a different "iron hammer" in the live broadcast, but a "good life helper" who understands life, loves online shopping, and fashion. .

On September 6, the spokesperson of the "Women's Volleyball Spirit" will talk about the "National Tide" IP and decipher the "National Tide" in her life.

Unusual "Cloud Service Trade Fair"

　　In 2020, the China International Trade in Services Conference launched the "Cloud Service Trade Fair" for the first time. From physical to virtual, from offline to online, "BTV Nixuan" is the only official designated large-scale live broadcast room for the 2020 China Trade Fair China E-Commerce Conference. By the attention.

　　Since the beginning of this year, live e-commerce has accelerated its development into a phenomenon-level outlet for the participation of the whole people. As early as May, before the start of the Beijing consumption season, Beijing Radio and Television launched the "Fight for the Well-off-Summer Consumption Season for the People". The official account "BTV Nixuan" named by the well-known host Chun Ni, from the "Beijing Consumer Season" to the "8·8 Beijing Sports Consumer Festival", from the electric appliance special to the time-honored Quanjude special, different from other live broadcast scenes. The live broadcast room is physically built next to the "Bird's Nest", highlighting the scene + immersive experience. As a good life assistant, Lang Ping will tell the feelings of the Chinese in the electronic information age, and at the same time decrypt the unknown "life nirvana". To convey the concept of a better life, and strive to create a new and unique live broadcast mode.

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