China News Service, Beijing, September 4 (Reporter Du Yan) In September, the Beijing Consumer Season will launch the "Fashion Consumer Month" event.
To support the event, a new batch of 1.4 million Beijing consumer vouchers will be issued on September 8, including 1 million offline catering and shopping vouchers and 400,000 smart product vouchers.
Since the launch of the Beijing Consumption Season on June 6, more than 600 consumer promotion activities have been organized, which has become a consumer promotion activity with high social attention, high corporate participation, and high consumer awareness.
Today, the relevant person in charge of the Beijing Municipal Bureau of Commerce stated that Beijing will integrate the five core elements of “fashionable products, sports fitness, leisure and entertainment, cultural tourism, technological intelligence” with the theme of “Fashion New Vision, Quality and New Consumption”, including “ The eight major sectors of “Summit Forum, New Product Release, Fashion Exhibition, Exclusive Tasting, Fashion Market, Technological Creation, Cultural Experience, Sports and Fitness” promote the accelerated recovery of the consumer market.
Among them, on September 7, the "2020 China Fashion Summit Forum" will be held at the National Convention Center, inviting domestic and foreign well-known brand experts to develop authority on topics such as fashion services and consumption upgrades through keynote speeches, roundtable dialogues, and report releases. Interpretation: The first "Beijing First Launch Festival" will be held, with theme show venues set up in major business districts and landmark venues such as Dongcheng, Chaoyang, Tongzhou District, and 60 foreign brands and more than 80 domestic boutique fashion brands, focusing on jewelry and beauty More than 20 categories, including international brands, China debut, new product launch display, first store policy interpretation meeting, and more than 10 events have been held to help Beijing build a global fashion highland.
Beijing will also hold the "2020 Beijing Fashion Week" with the theme of "Following the Light", and hold more than 60 offline events such as fashion trend release shows and the Fashion Beijing International Video Exhibition in Shougang Park and other Beijing Internet celebrities.
At the same time, through cloud release, cloud broadcast room, cloud shopping exhibition and other forms, and offline linkage, cultivate fashion weeks with Beijing cultural characteristics and international influence.
Guided by the Information Consumption Festival, Beijing will unite upstream and downstream companies in technological innovation and information consumption to carry out activities such as the "Beijing Information Consumption Innovation Competition" to promote new technologies and applications; organize a variety of cultural experience activities, sports fitness activities, and food Cultural offline experience activities, etc.
The person in charge said that Beijing will increase the supply of fashion consumption and quality consumption through more than a hundred themed activities, and help build a new development pattern with domestic and international cycles as the main body and mutual promotion of domestic and international cycles.
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