News from our newspaper (Reporter Wen Jing) Entering August, major Internet companies started recruiting schools this fall. The "Report on Campus Recruitment Trends in the Internet Industry in the Fall of 2020" released by the Lagou Data Research Institute shows that the epidemic has limited impact on Internet companies, and 30% of Internet companies have expanded their recruitment against the trend. This year, traditional enterprises have turned to the Internet, and the demand for talents in technical positions has further increased. In addition, positions such as Internet marketers have also received more attention.
The report shows that nearly half of Internet companies' school recruitment has not been affected by the epidemic, and even 30% of companies have expanded their recruitment against the trend. At the same time, medical and health, Internet of Things, logistics and transportation, information security, and automobile travel have become the top five industries with the highest year-on-year increase in the number of companies recruiting school jobs on the Lagou platform. While the epidemic has brought an impact, it has also given some industries gain Opportunities for growth.
Recently, Tencent announced the launch of the 2021 autumn recruitment, opening 5,000 jobs for 2021 fresh graduates, including Internet, finance, investment, new infrastructure and other fields. The total recruitment volume is expected to increase by 42% compared with last year. This is also the history of Tencent. The largest school recruitment. On August 13, Baidu launched the 2021 campus recruitment for 2021 graduates at home and abroad. According to the official disclosure, the scale of school recruitment increased by 40% compared with previous years. ByteDance also recently officially launched the 2021 autumn campus recruitment, opening more than 6000 jobs for fresh graduates. This number exceeds the company's previous fall recruitment scale, and is the same as this year's spring recruitment scale. The total number of enrollments in the school for the whole year exceeded 12,000. GSX also released the 2021 graduate campus recruitment plan this month, recruiting 15,000 recent college graduates from around the world, and "applying online" throughout the process, with salaries higher than the industry average. The report shows that in terms of recruitment scale, the larger the scale of enterprises, the greater the demand for school recruitment, and 23% of enterprises with more than 2,000 employees will open school recruitment positions.
Lagou data shows that among all interested companies, Internet companies are still favored by graduates. Among them, ByteDance has become the most popular company in the resume delivery of fresh graduates in Lagou for three consecutive years, with Tencent and Alibaba ranked second and third. In addition, NetEase, Kuaishou, Baidu and other companies are also popular among recent graduates. The popularity of graduates in the fields of culture and entertainment, corporate services, and e-commerce is much higher than that of other industries.
In terms of the types of talents, technical talents have been the "sweet pastry" that major companies compete for in recent years. Especially this year, affected by the epidemic, traditional enterprises have become Internet-based, and the demand for talents in technical positions has further increased. The report shows that among the companies participating in the 2021 school recruitment, nearly 70% of the companies have opened up technical positions.
In addition, with the popularity and maturity of the live broadcast industry, MCN-related content manufacturing and live broadcast planning are among the top 10 job categories. As a new profession recognized by the state in 2020, Internet marketers have become a career choice for many graduates.
In terms of salary, compared with the general lowering of the average salary of each position on the recruiting side, job seekers' expectations of salary have hardly adjusted, resulting in user salary expectations generally higher than the salary given by the company. However, many graduates are more concerned about the company's "good business prospects" and "development stability" than "high salaries."