The summer peak season is good, and consumers are more willing to travel——
Traveling across the provinces, "Poetry and the distance" is back
Our reporter Zhang Xue
It has been more than a month since the Ministry of Culture and Tourism issued a notice on July 14 clearly to resume inter-provincial team tourism. Currently, the performance of inter-provincial surrounding tours is outstanding, and the tourism industry is accelerating its “recovery”. Relevant data show that inter-provincial tourism has become the most popular tourism product this summer, and has returned to 90% of the same period last year.
Zhou Xiaohua is a travel consultant for a travel agency in Beijing. After half a year of silence, he was the first to feel the signs of recovery in the travel market in the WeChat Moments. Zhou Xiaohua’s company focuses on short-distance travel to Beijing-Tianjin-Hebei and surrounding areas. He often pushes travel information in his circle of friends. Recently, more people approach him for consultation. "After the official launch of the group, a bus is meeting the epidemic prevention requirements. Under the circumstances, it is basically full and tourists are mainly middle-aged and elderly people."
Zhang Huizhi just joined Zhou Xiaohua's tour group to visit Yixian County, Hebei. In her words: "I have been holding back for a long time, so I want to go out to play. The main reason for choosing the surrounding tour is the close distance. It is very convenient to eat and stay for one or two days."
As school is approaching, many parents will also choose to take their babies out to enjoy the holidays. Parent-child trips, as always, have become a major force driving the summer tourism market. "The child likes to dig sand. We plan to take her to the beach before school starts." Tourist Xu Wei said. The need to escape the summer heat and play in the water has made coastal cities such as Sanya and Qingdao a popular choice for parent-child travel. In addition, many parents choose to take their children to travel around for the sake of epidemic prevention, to draw a successful conclusion to the holiday.
A few days ago, Ctrip released the "Cross-provincial Travel Recovery Full Moon Popularity Report". According to the data, from the number of orders for holiday products such as free travel and group travel, the most popular destination provinces are: Yunnan, Sichuan, Zhejiang, Guangdong, Guizhou, Hunan, Hainan, Shaanxi, Guangxi and Chongqing. On the whole, since the resumption of inter-provincial tourism for a month, the overall popularity of the southwest region has been higher, and the destinations in Yunnan, Guizhou and Sichuan have ranked higher in the popularity rankings. The most popular provinces for cross-provincial tours are Sichuan, Guangdong, Yunnan, Shanghai, Zhejiang, Hunan, Chongqing, Hubei, Jiangsu, and Guizhou.
Han Yuanjun, a doctor of the China Tourism Research Institute, said that this year's summer tourism market presents three characteristics. First, short-distance travel around the province and city is more popular with consumers than long-distance travel. Second, inter-provincial tourism with summer characteristics, such as parent-child travel and summer travel, was the first to resume. Third, high-quality tours such as self-driving tours and private tours are favored by more consumers.
"The gradual recovery of the tourism market is affected by multiple factors. First, after the resumption of work, tourism companies have launched many products that are more adapted to market needs, such as students, families and other consumer groups, focusing on characteristic homestays and wonderful performances. Secondly, many regions will launch timely In addition, from the perspective of consumer demand, tourists’ impulse and desire to travel for half a year are being released.” Han Yuanjun said that in the future, tourism companies need to focus on product innovation, service improvement, and epidemic prevention and control. Consider how to attract consumers from all angles, so that tourists can enjoy themselves and feel at ease.
It is worth noting that the General Office of the National Development and Reform Commission recently issued the "Notice on Continuously Promoting the Improvement of the Ticket Price Formation Mechanism for State-owned Scenic Spots." The notice made it clear that in 2020, we will continue to promote ticket price reductions for scenic spots, continue to improve the ticket price formation mechanism, focus on regulating the price behavior of scenic spots, and effectively implement the ticket price reduction policy. In this regard, experts said that this move will further enhance consumers' willingness to consume tourism, release tourism consumption demand, and at the same time promote the upgrading of tourism industry, promote the improvement of tourism comprehensive consumption level, and better meet people's needs for a better life.