Number of advertisements not allowed to be published on Yahoo First announcement Over 200 million last year at 5:04 on August 24
IT giant Yahoo announced for the first time the number of advertisements and images that were not allowed to be posted on the site due to improper expression and images, and revealed that there were more than 230 million cases in the past year.
Yahoo places advertisements on various websites that it operates, but if the content is inappropriate, it does not allow the advertisements and it is reviewed 24 hours a day.
For the first time, we announced the number of expressions and images that were not allowed to be published in accordance with the in-house standards, and in the last year, there were more than 230 million cases.
Of these, 17% accounted for users' discomfort, such as images with a lot of exposed skin, followed by "world's first" or "No. 1" without a clear basis, or in an exaggerated display. 14% of cases were said.
There were also 5% of advertisements from medical institutions where the location was overseas or there was no contact information.
Recently, the number of expressions related to the new coronavirus has increased, and there are cases where we did not approve it as misleading, so Yahoo wants to continue trying to eliminate inappropriate advertisements.