Chinanews client, Beijing, August 22, "Removed from the group without forwarding", Beijing Poly executives forced media people to forward the circle of friends, causing many reporters to withdraw from the group in anger. This matter sparked heated discussion.
Screenshot of the group chat of "Beijing Poly Media Group".
The screenshot of the group chat of the "Beijing Poly Media Group" shows that the person nicknamed "General Wen Ling" requested the general manager of Poly Real Estate Beijing Residential Department Zhu Yi@Everyone, and clearly requested that "removed from the group without forwarding", and then "text "Ling Zong" was transferred to the group owner. Public information shows that "General Wen Ling" is Wen Ling, deputy general manager of Poly Development Holdings Beijing.
However, this kind of arrogant and compulsory forwarding aroused the disgust of some reporters in the group. Some reporters quit the group to protest, and some reporters questioned: "What a big official authority, if you send a small red envelope, you must forward it. , Otherwise it will be removed from the group. Is this group a media group or a promotion group?"
Screenshot of the group chat of "Beijing Poly Media Group".
"I didn't grab or turn, I also took the initiative to retreat." As the number of journalists withdrawing from the group continued to increase, "General Wen Ling" seemed to realize something was wrong, and said in the group: "If there is a moment of being praised, you can The courage of people trampling, thank you media people for your praise, and I have also learned everyone's arrogance as media people. Thank you."
As the situation further expanded, on August 22, Wen Ling issued an apology in the group, saying, "The speech and expression in the group last night was really abrupt and seriously improper, which brought a bad influence to all friends. , It also destroys the good relationship with the media that should be interdependent and mutually successful." "I hope everyone will not affect the beautiful image of Poly Beijing in everyone's mind because of my personal mistakes."
Screenshot of Wen Ling's apology.
In fact, in order to establish and maintain a good corporate image, as a corporate executive, the most basic thing is to learn to respect, respect the media, and respect consumers, rather than bullying customers, let alone such a lofty and pretentious posture. . Such behavior is only disgusting and annoying.
Throwing red envelopes in the group hopes that reporters will repost and promote their products in the personal circle of friends. This should be based on the principle of voluntariness. Individuals must be respected. Reporters also have independent judgments, but they are forced to repost and move out of the group without reposting. Chat, this is a problem.
After all, reporters are not internal employees of the company. And even for the internal employees of the company, corporate executives have no right to force employees to forward Moments, not to mention the third-party media, even less power.
The media is not an enterprise's private place, let alone a harem. If you send a red envelope, you want reporters to obediently listen to your orders. If you don't cooperate, you will be beaten into the cold palace. What are you doing with a reporter?
Obviously, behind this is a contempt for the dignity of the media. This executive seems to only use media reporters as a tool for publicity and promotion. He lacks respect in his heart and lacks a correct understanding of the role and role of the media. As a reporter said, “Wen Ling always gives a wonderful negative lesson to real estate companies across the country.”
Netizens retired from the group of journalists praised. They did not lose the dignity of five buckets of rice and money. The media is not Party B, but a social tool, maintaining an objective and neutral position and exerting supervision by public opinion. effect.
Whether it is a company or a media reporter, they should put their own positions in their respective positions, respect each other, have a bottom line, and never cross the line.
Screenshot of Poly's official website.
Poly Gao apologized, but in the apology, he did not forget to advertise for the upcoming event. Therefore, we don't want this to be a hype. After all, Poly has a precedent for hype marketing.
In 2015, Song Guangju, the chairman of Poly Real Estate at the time, posted "Poly is a P" on his personal Weibo, and then deleted it, sparking speculation, but in the end it proved that it was a topical marketing. Soon Poly released the so-called "5P Strategy".
According to Poly Real Estate's semi-annual performance report released in July, the company's operating profit in the first half of the year increased by 1.75% year-on-year. During the reporting period, the contracted amount reached 224.536 billion yuan, a year-on-year decrease of 11.12%.
At the moment when the country emphasizes that "housing is not speculation", as the top real estate company executives, they should be more cautious in their words and deeds, and avoid improper words and deeds, instead of being so disqualified. dont you agree?