A facility where the room price is 50,000 yen, which is divided into light and dark Go To Travel 1 month August 21st 19:31

It will be one month in 22 days since the government's stimulus for tourism demand, “Go To Travel” has started. Regarding “Go To Travel,” Tokyo, where the number of infected people was increasing just before the start, was excluded from the target, and the policy of handling the cancellation fee was changed accordingly. It became a situation where both sides were confused. In addition, this month, the number of infected people has increased in various places including Okinawa Prefecture, and there has been a spread of calls among local governments to refrain from returning home. I have summarized the trends in various places in the last month.

Increased use at high-priced facilities

An examination of the demand trends for accommodation facilities since the start of “Go To Travel” shows that the use of facilities with high accommodation charges is increasing.

“Atta”, a travel-related search service, collects data on hotel charges for over 30,000 hotels and inns nationwide and analyzes demand trends.

Specifically, assuming that the rate 50 days before the actual check-in is 100%, if the rate on the day before check-in increases, there are few vacant rooms and the demand is high, and if it decreases, there are many vacant rooms and the demand is sluggish. I judge that there is.

Then, we analyzed demand trends by classifying into four categories, less than 10,000 yen, 10,000 yen or more and less than 30,000 yen, 30,000 yen or more and less than 50,000 yen, and 50,000 yen or more, depending on the room charge.

As a result, the data we checked in on Saturday, just before the start of "Go To Travel", on the 18th of last month, did not show a large difference by price range.

On the other hand, according to the data checked in on the 15th of this month, prices of less than 50,000 yen for the facilities on the previous day fell to 90% level of 50 days ago, whereas for facilities of 50,000 yen or more, the rate was up to 118%. It is rising, and it can be seen that demand has increased.

Furthermore, even with the data checking in on the 19th of the next month, which is the first day of the 4 consecutive holidays, only facilities with a price of 50,000 yen or more, prices are rising as the check-in day approaches, and the use of expensive facilities is increasing. You can see the tendency.

“Atta” President Yoshihisa Haruyama said, “Because a certain amount of money is returned by GoTo Travel, consumers may be staying at high price range where they have never stayed before. On the other hand, price range I can tell you that you can see the situation where you are having a difficult time at a cheap facility in Japan.” I think that there are many people who want to utilize the assistance to enjoy a slightly more luxurious experience than usual.

Feel the effect of the campaign Wakayama Shirahama

In Shirahama-cho, Wakayama Prefecture, one of Kansai's leading tourist destinations, there are fully-equipped high-priced inns and hotels that cost more than 50,000 yen per night during the Obon season, and we are really seeing the effects of the campaign locally.

At Shirahama beach in Shirahama, a popular beach resort in Kansai, there were about 80,000 beach visitors during the 9 days from the 8th to the 16th of this month, and depending on the town, it was about 70% of the usual year. is.

In addition, when NHK interviewed an accommodation facility in the town, it was almost full during the Obon period, which is one of the features of this year, especially the high priced rooms.

Of these, the inn in the town ``Kishu Shirahama Onsen Musashi'' is almost full during the Obon season, one night with a view of the beautiful beach with the highest grade of the ryokan, 50,000 yen room is also filled with daily reservations It was that there was.

Hiromi Numata, the kid at the ryokan, said, “In the summer of Koto, the cost of accommodation was reduced due to the effects of Go To, so the reservations started to fill up from the higher rooms. We would like to take measures against infectious diseases and welcome customers."

A long-established ryokan in Mie Toba is fully occupied during Obon

At a long-established ryokan in Toba City, Mie Prefecture, we are fully aware of the effects, such as full occupancy during the Obon period.

At Toda, a long-established ryokan in Toba City where worshipers at Ise Jingu and other lodgings stay, the number of reservations for individual customers has increased mainly in neighboring prefectures such as Aichi and Osaka since the start of "Go To Travel." about it.

From the 12th to the 15th of this month, 169 rooms were fully booked, so guests continued to visit the 21st.

As for autumn, which many group guests visit every year, we do not have many reservations, so in the future, in addition to utilizing “Go To Travel”, we would like to make up for school excursions at elementary and junior high schools in the prefecture. ..

A 56-year-old woman from Tomitabayashi, Osaka Prefecture said, "I think it's a good deal to get 20,000 yen back, so I decided to stay in a high-grade room." ..

“I feel very grateful for Go To Travel to support the tourism and accommodation industry,” said Junsaburo Terada, president of the Toda family.

Low-priced hotels with sluggish demand

Even after Go To Travel, low-priced hotels are experiencing slowing demand. There is a continuing search for guests.

Hotel Green Core Bando, located in Bando City, Ibaraki Prefecture, has a relatively low price, starting at the 6,000 yen range per person per night.

In August of last year, the occupancy rate of guest rooms was 65% due to the demand for business trips and golf courses nearby.

This year, in addition to Go To Travel, we are participating in Ibaraki's own discount system of up to 5000 yen per night, but the occupancy rate this month is only 45%.

At the hotel, we are working on unique infection control measures in order to make our guests feel at ease and to attract customers.

A stick shaped like a stamp called "Osubo-san", which is given to all guests, is a tool for pushing buttons such as elevators and drink bars without touching them directly.

It is well-received by guests, and some of them return after purchasing it.

We are also working to cultivate local tourism resources and create new demand for accommodation.

Bando City is an area where the Heian era, a family of people from the Heian period, ruled over the entire Kanto region, and has newly established an accommodation plan with a hand-made guide map that introduces historical sites within walking distance of the hotel.

Now that the guests are going around by themselves, we plan to collaborate with the city in the future to introduce local volunteer guides.

Yuko Kaneko, the president of the hotel management company, said, "There are times when I feel like crying because of unreasonableness, but I can't keep looking down, so I have to repeat trial and error. I want to look forward with the staff." Is talking.

Tokyo's “exclusion” impact Niigata resort hotels

At a resort hotel in Niigata Prefecture, we decided to take a long vacation due to the fact that Tokyo was excluded from the expected “Go To Travel” campaign.

The Naeba Prince Hotel, located in Yuzawa Town, Niigata Prefecture, has a capacity of 3,600 people and ski guests mainly in the Tokyo metropolitan area during the winter, and the number of foreign guests has increased in recent years.

It is a resort hotel that represents the local tourism industry, where many guests at the Fuji Rock Festival, one of the largest rock festivals in Japan, stay in summer.

However, due to the new coronavirus, this business was closed from mid April to the end of last month.

When we resumed business on the 23rd of last month, we installed partition boards at the reception desk and disinfected the handrails and elevator buttons once an hour.

In order to respond to the desire to avoid eating in places where a large number of people gather, we have taken thorough measures against infectious diseases, such as preparing a plan where only the family or group can eat.

However, the most anticipated fireworks display in Nagaoka and the "Fuji Rock Festival" were not held, and the number of reservations for accommodation dropped sharply.

Furthermore, at this hotel, which has 60% of guests from the Tokyo metropolitan area, Tokyo has been excluded from the “To Travel” discount, and as a result of the resumption of operations at the end of July, 12 Bookings by month decreased by 90% compared to last year.

Due to the large number of people and due to personnel expenses and utility costs, we cannot expect sufficient profits, so the hotel decided to temporarily close from 16th to 24th December, and some of the 150 employees Will be working at another hotel in the group.

Mr. Koji Takehana, the manager, said, “I apologize for the inconvenience to customers and other people involved in the hotel, but I made a decision as early as possible even one day. I am satisfied with those who come skiing or snowboarding in winter. In order to receive this, we would like to make a thorough preparation during this period and resume business."

Tokyo's "exclusion" impact "Summer resort" Karuizawa

The number of tourists in Karuizawa Town, Nagano Prefecture, which is crowded with many tourists every summer, is decreasing compared to the usual summer due to the new coronavirus.
The exclusion of Tokyo from “GoTo Travel” is also thought to have had an impact.

Of these, former Karuizawa Ginza-dori street, where many restaurants and shops are lined up, was visited by tourists for 21 days, but it is less than in August of the usual year.

Takeo Suzuki, the president of "Old Karuizawa Hotel Otowa No Mori" near the street, said, "It's been a year in August, but the number of guests is about 50% less than usual. Karuizawa has many customers from Tokyo. Therefore, since it was announced that Tokyo will be excluded from the “Go To Campaign”, cancellations and inquiries from customers in Tokyo have increased. So I am wondering when the exclusion of Tokyo will come off."

Training camp reception facility "I can't expect the effect"

Even at accommodation facilities that accept a large number of student camps in Fujikawaguchiko Town, Yamanashi Prefecture, we cannot expect the effects of the "Go To Travel" business, and we are still struggling.

According to the Fuji Kawaguchiko Tourism Association, there are approximately 140 lodging facilities such as hotels and guest houses around Lake Kawaguchi, and there are many places that accept club activities for high school and university students and training camps for clubs.

Of these, the "chorus house Ooba", which has been operating in the town for more than 40 years, has received many camps centered on the chorus circles of universities in the Tokyo metropolitan area due to the piano and music halls in the facility. Since the spread of the new coronavirus has spread, reservations have been canceled one after another since March.

I registered as a business operator on "Go To Travel" on the 1st of this month, but since I canceled the training camp last year because it was easy for clubs and club activities of high schools and universities to make a reservation every year, last year. There were 23 bookings from July to September, but only 2 bookings.

We also considered accepting a small number of individual customers, but it is said that there is no way to do it because it will be in the red when considering expenses such as utility costs.

Shigeru Oba of "The Chorus House Aunta" said, "I don't think Go To Travel is very effective for accommodations like ours. The training camp is restarted at the end after normal club activities resume. I think so, so I think the situation will continue to be severe."

The history of Go To Travel

"Go To Travel" is a business that supports tourism fields such as accommodation facilities, souvenir shops, and transportation in the "Go To Campaign" to stimulate consumption that has been affected by the new coronavirus.

Up to 20,000 yen per night can be subsidized by discounting travel expenses or issuing coupons that can be used at tourist facilities, souvenir shops, restaurants and transportation facilities.

The government has decided to start on the 22nd of last month, in order to get the discounted travel price in time for the summer tourist season.

However, as the number of infected people started to increase again in Tokyo, we have excluded the trips that target Tokyo and those who live in Tokyo from the discount.

In the future, the government will carefully determine the infection situation when it comes to discounting Tokyo.

In addition, the government initially stated that it would not compensate for cancellation fees for discounted reservations.

However, as the voice of repulsion spread, on the 21st day before the start of the business, the government changed its policy and proposed a policy of compensation.

Some say that “Go To Travel,” which started in the midst of the turmoil, praised the role of supporting the tourism industry, which has been hit hard, but also pointed out that it might have contributed to the spread of the infection in various regions. There is.

Participation registration About 60% of travel agencies Almost 50% of accommodation facilities

According to the Japan Tourism Agency's summary, as of the 20th of this month, 5984 travel agencies, 10703 accommodation facilities, and 22,687 businesses in total have registered to participate in the discount for “Go To Travel”. I am.

This accounts for about 60% of travel agencies and about 50% of accommodation facilities, and will continue to call for participation by holding briefing sessions in various places.

The Japan Tourism Agency is asking the participating businesses to take thorough measures to prevent infection, and if the efforts are insufficient, they will cancel the registration.

Iwate: Some lodging facilities are not warranting the spread of infection and do not apply for registration.

“Go To Travel” has registered 217 accommodation facilities as operators in Iwate prefecture on the 20th, but some facilities have not applied for registration due to the increased spread of the new coronavirus. ..

Shirahana Shakunageso, a guesthouse in Tanohata Village, Iwate Prefecture, located in the scenic area of ​​the Sanriku coast, voluntarily withdrew acceptance of customers from April to May when the emergency was declared, and in April Sales have fallen by about 90% compared to the average year.

Although sales have been recovering since then, the situation is still less than half of the usual year.

I received the application documents for "Go To Travel" at this inn as well, but I decided not to register because I am concerned that the arrival of customers from all over the country may increase the spread of infection.

When a customer inquires, he/she carefully explains the intention not to register and asks for their understanding.

President Tadashi Awabuchi (69) said, “I would like many people to come when I think about management, but the fear of infection is great and it is a tough decision. From the acceptance mainly by tourists in the neighborhood while being careful about infection control I think it's good to get started."

Secretary of Japan Tourism Agency "Steady centered on short distances"

At the press conference, Atsushi Gamo, Secretary General of the Japan Tourism Agency, acknowledged that he was used to a certain extent, mainly for nearby travel.

Among them, Secretary Gamo said, ``I'd like to report again as the usage record has been compiled, but according to hearings from some travel agencies, although there are some variations depending on the region, the reservation situation is steady mainly in short distances. I have heard that it is being used," he said, recognizing that it is being used to a certain extent, mainly for nearby trips.

Up to now, 10 facilities have been confirmed to have been infected by the new coronavirus at the discounted accommodation facility, but a total of 10 people have been confirmed, but there is no case where the infection has spread within the facility. He said, "I think that both the promotion of tourism demand and the countermeasures against infectious diseases are generally achieved at the same time."

On the other hand, regarding the treatment of Okinawa, where the infection is spreading, and Tokyo, which is currently out of the scope of the project, “When exchanging opinions between the Ministry of Land, Infrastructure and Transport and Okinawa, We thought that we would like to promote tourism while trying to prevent the spread of it.In Tokyo, even if this project is implemented when the infection in Tokyo has subsided in the proposal of the subcommittee of the government. It's all right to do that."