An Apple store in New York, June 16, 2020. - Mark Lennihan / AP / SIPA

The group headed by Tim Cook continues to set records in the financial markets. Computer giant Apple on Wednesday became the first American company to be worth more than $ 2,000 billion on the stock market. This symbolic step crowns the success of its innovative electronic products, from the Mac to the iPhone, including connected watches. The group had already become in August 2018 the first private company to cross the threshold of 1,000 billion dollars.

Aramco, first above 2,000 billion

Apple, which has doubled its capitalization in just two years, has since been followed above 1,000 billion by Amazon, Microsoft and Alphabet, the parent company of Google. Saudi oil giant Aramco, for its part, became in December 2019 the first company in the world to exceed the $ 2,000 billion mark. But its price has since fallen a lot and the value of Apple passed in front at the end of July.

Even more than its competitors, the brand has seen its results climb thanks to containment: between April and June, the manufacturer achieved nearly 60 billion in sales and more than 11 billion in net profit. Despite a collapse in the global smartphone market in the second quarter this year, Apple is the only brand in the top three (in order of Huawei, Samsung and Apple) that has continued to grow, according to Canalys.

Soon iPhone 12

Above all, Apple should continue its momentum. Observers expect significant demand for the release of the next line of multifunction phone, the iPhone 12. For analyst Daniel Ives, Wedbush Securites, more than a third of iPhones in circulation in the world could currently be replaced by newer models. Apple is also according to him one of the groups best placed to take advantage of the opportunities of the deployment of 5G.

The share of the company co-founded in 1976 by Steve Jobs and Steve Wozniak has jumped nearly 60% since the start of the year, and has more than doubled since the financial markets fell in March. This rise also proves the immense weight of the large technological groups on the New York market, which have pulled up the stock market indices since the spring crash. In addition, Apple plans to divide its share into four at the end of August, an operation intended to make the title more accessible to the general public, by making it less expensive individually.

But all is not perfect for the group. Like Alphabet (the parent company of Google), Facebook and Amazon, Apple has also found itself in the sights of the authorities for a few years, and in particular of the competition police, who wonder if the group is not abusing a dominant position. .

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