China News Service, Jiaxing, August 18 (Hu Fengsheng, Shi Zinan, Wu Huiyu) "From imitators, to followers, and then to pioneers, this transformation is full of hardships, and it has also cultivated our self-confidence." The enterprise from Wangdian Town, Xiuzhou District, Jiaxing City, Zhejiang Province, the hometown of Yuba, a famous integrated decoration town in China, advocates Ke.
Zhang Ke runs a business here, called "Dingmei". Over the past ten years, Zhang Ke and his colleagues have expanded from Yuba's small home appliance industry to integrated ceilings, and from integrated ceilings to ceiling wall integration (whole house decoration). Every transformation and improvement has expanded the market by at least 10 times. . Nowadays, under the epidemic situation, innovations that meet the needs of the market are becoming a new engine driving the take-off of local industries.
The integrated decoration exhibition area in Wangdian Town, Xiuzhou District. Photo courtesy of Wangdian Town
Wangdian Town, located in the golden triangle of Shanghai, Suzhou and Hangzhou, is the hometown of Chinese Yuba. The output of Yuba and other small household appliances produced here accounts for 80% of the domestic market and 50% of the global market. However, in the past economic tide, Wangdian's small home appliance industry has also gone through many detours.
The small household appliance industry in Wangdian started in the mid-1990s. After six or seven years of development, local Yuba products have gradually formed a production scale. However, in the Yuba industry at that time, there was no such name as "Wangdian", and the most famous one was Hangzhou Aopu Yuba.
"At that time, Wangdian's Yuba enterprises and workshops all made money from the reputation of'Opp' Yuba." Zhang Ke recalled that the "cottage" development model was not long-lasting, and it also caused joint law enforcement by the industrial and commercial departments.
"Everyone agrees that we can't go on like this anymore, but where is the next industry development direction?" He said that at that time, the "Hometown of Yuba" faced a critical decision period. In the end, they set their sights on the market. Excavating market demand has also become a "compass" for their transformation and development.
In 2004, the local small home appliance industry began to try to integrate aluminum gussets, lighting modules, heating modules, and ventilation modules into a new ceiling system product, which was sought after by consumers. This innovation has greatly changed the sales model of traditional Chinese kitchen and bathroom products, and Wangdian's integrated ceiling industry has also emerged.
"After switching from the traditional Yuba to the integrated ceiling, we have made another innovative breakthrough and entered the new field of ceiling wall integration." In an interview with a reporter from Chinanews.com on August 18, Zhang Ke said that now, Dingmei has broken through the kitchen. , The integrated ceiling of the bathroom has invented products that integrate the ceiling and wall of the living room, bedroom, study, and created a new industry of ceiling and wall integration, which fits the trend of the whole house decoration.
"As long as you wear a pair of VR glasses, you can be in virtual reality,'travel' to your new home in the future, and choose your favorite decoration style..." Zhang Ke revealed that in the Wangdian, "one-stop decoration" "The whimsical idea of "personalized customization" has become a reality.
"From workshop to factory building, from imitation to research and development, from OEM to brand creation, from disorder to specification, from single to integrated, the name of this industry is gradually changing." The relevant person in charge of Wangdian Town, Xiuzhou District said , The former hometown of Yuba has long been "transformed" into an integrated decoration town.
The integrated decoration exhibition area in Wangdian Town, Xiuzhou District. Photo courtesy of Wangdian Town
At present, Wangdian has gathered a number of integrated ceilings and integrated decoration (ceiling) manufacturers that combine spatial decoration and functionalization, and have been awarded "China Integrated Ceiling Industry Base", "China Integrated Decoration (Ceiling) Famous Town", etc. Honorary title. In 2019, the domestic market share of Wangdian integrated decoration industry accounted for more than 70%, and the sales output value exceeded 8 billion yuan, making it one of the local pillar industries. According to Hu Yanan, secretary general of the Housing Industry Branch of China Building Decoration Association, the development of Wangdian's integrated decoration industry is a vivid example of advancing supply-side reform.
From "seeing and imitating" to "independent innovation", looking at it in development, the Wangdian integrated decoration industry, which has grown "by waves", has gone out of place and sold domestically, and is now making great strides toward the world stage. (Finish)