Zhu Zhiwen set foot on live broadcast to bring goods to help rural tourism in Zhulou Village
From "Brother Coat Live" to "Brother Coat Live"
Zhu Zhiwen raises a lot of poultry and uses them as pets.
There are always people at the door of Zhu Zhiwen's home who want to take a group photo.
Sing in the small garden.
"Brother Coat" Zhu Zhiwen is the epitome of the tide of the times. Last year it was "Big Coat Live", this year it became "Big Coat Live". In addition to performances, Zhu Zhiwen followed the trend closely and launched a new business of live broadcast and goods delivery in April. Zhu Zhiwen, who brought the goods, was simple and humorous. Netizens said he was an internet celebrity who could say witty words.
On August 13th, when interviewing Zhu Zhiwen’s new changes, we invited him to visit the Qilu International Auto Show held by Qilu Evening News from September 3rd to 7th. There is also a live broadcast here. Zhu Zhiwen humorously said that he really wants to choose a car. I'm afraid that I will be dazzled, "The car is comparable to the wife of the wife. One is better than the other. I don't know which one to do."
Zhu Zhiwen has made new changes, and Zhulou Village has changed even more. Relying on the celebrity effect of Zhu Zhiwen, rural tourism is taking off...
Text/Picture Qilu Evening News Qilu One Point
Reporter Shi Wenjing
Closed the door
No longer let anyone live stream yourself
Last summer, Zhu Zhiwen’s yard was often crowded with men, women, children and fans who came to see him. As long as Zhu Zhiwen didn’t close the door, his daily life could be monitored by dozens of mobile phones in real time except for sleeping and going to the bathroom. Live. Zhu Zhiwen rolls out the cake, peels the garlic, drinks water and eats, washes clothes and washes his hair, feeds chickens and feeds the geese, picks up the vines and vines, fights pesticides, teases the dog and the birds, sings and swings, shows affection with the "coat-in-law", guides fans to sing It is the hot content of short video and live broadcast platforms. At that time, Zhu Zhiwen speculated that the total number of views of his videos exceeded 10 billion, and 50 million views on a single video were "not rare."
There is never a shortage of people from all over Zhu Zhiwen's home who want to see "Brother Da Yi". They look forward to it, hoping that Zhu Zhiwen will come out of the big red iron gate as soon as possible, take a photo and say a word, and someone will seize Zhu Zhiwen for help. The number of people calling the door has not decreased, but now it is difficult to walk into this door. Before opening the door, Li Yuhua, the "big clothes wife" in charge of the "door-keeping", would check the surveillance and confirm that the person who came was looking for Zhu Zhiwen to do business before opening the door. After being squeezed several times by the crowd, Li Yuhua was very careful every time he opened the door. Facing a bunch of people holding mobile phones trying to come in, she only opened the door by a narrow slit and held it with her body. One let someone in. Except for errands, she only let four relatives and a friend from the same village enter the door, and then quickly tied the door.
The door is closed tighter and time is longer, so that familiar and unfamiliar people are no longer allowed to shoot and broadcast for a long time. This is because there are more and more outsiders in Zhulou Village. After the "kick the door" incident by strange men, Zhu Zhiwen even more Be cautious and vigilant.
In April this year, the mobile amusement park was stationed in Zhulou Village. The flow of passengers and vendors also came. There are thousands of tourists in Zhulou Village every day. The door of Zhu Zhiwen's house was blocked to a degree. On April 15, two unfamiliar men kicked open the wooden door of his inner courtyard in public to see Zhu Zhiwen. The incident was broadcast live by onlookers and attracted online attention. Two men were arrested and detained on suspicion of provoking troubles. Zhu Zhiwen’s residential safety and privacy rights aroused heated discussions, and the village’s current restriction restored calm again.
Zhu Zhiwen said that he did not know the two kicking men, nor could he understand this behavior. He did not want to hold the two men accountable, but he was satisfied that the police quickly handled the matter legally and compliantly. “They harassed Offend others". Zhu Zhiwen said that he now "will receive only those who should be received, and avoid those who shouldn't."
Talking about the security at the door and personal privacy, Zhu Zhiwen said, "(Kicking the door), many people still come every day. They shoot, post, how to come, how to shoot, it is his business. I will let him see It’s my business if you can’t see me.” Zhu Zhiwen wanted to say to the people who were anxious to see him at the door, “It’s better not to shoot me. I just do housework and want to sing. There are more excellent people than me.” . He said, in the past ten years, he also wants to be quiet, endure one year, two years, how can he endure ten years?
"People walking by the river, no shoes are not wet, when I go out, this person is holding a cell phone, that person is holding a cell phone, there are fans, there are troublemakers, watching me joking, in fact, my heart is more nervous than anyone. I'm afraid that what should not be said is said, what should be said cannot be said. Image problems, all aspects must be paid attention to." Zhu Zhiwen believes that a gentleman has a good way of getting money, and those who shoot him are better off doing some business, and making money cannot be based on The pain of others.
In fact, the friends and relatives who were allowed to enter by Li Yuhua had a very clear purpose, and that was to take photos of Zhu Zhiwen. Nowadays, there are fewer live broadcasts and filming of Zhu Zhiwen’s family life, but the short videos about his life have not decreased. The main publishers of the videos about eating, sleeping, doing housework, and commercial performance are hundreds of thousands of fans. "Dayisao", relatives and friends Zhu Dankuo and others, as well as assistants Zhang Chengjun, Gao Gui, Yuan Changbiao, etc., "Dayisao" live broadcasts are also frequent. Recently, some platforms have started shooting boutique vlogs of various themes for Zhu Zhiwen and Da Yisao.
However, when Zhu Zhiwen opened the door to hang out, do errands, and do farm work, there were still many mobile phones aimed at him. Zhu Zhiwen’s assistant Zhang Chengjun said, "Brother Coat" no longer opens the door, and he will not be able to control it when he opens the door, but he will come out every day after eating his morning meal. Sometimes there are many people around him, sometimes few people. He hid too much.
"Speaking better than singing"
Follow the trend of live streaming
In March of this year, Zhu Zhiwen’s assistants began to send messages in Moments: "The overcoat brother Zhu Zhiwen has started live broadcasting, does your company have good products?" In the following months, Zhu Zhiwen participated in multiple live broadcasting on major platforms. , There are free charity goods and special farming shows. They will be invited to participate in live broadcasts such as "Father's Day", and they will also bring goods to brands. The goods include hometown specialties such as lamb soup, mutton, garlic, and electric cars. .
What's interesting is that Zhu Zhiwen, who often ridicules himself as "not in the second grade of elementary school", will not be cold and will not digress. He is good at playing his own little humor, and he is also concerned about the pattern of his words.
Zhu Zhiwen has his own marketing words, bringing melons. He said, "You buy a melon, and life will be sweet and consummate." He also did not forget to add his singing skills to the goods. After eating a bite of sweet potatoes, he sang "Sweet honey, you smile so sweet"; when he saw apples, he sang "You are my little apple"; fans Winning the prize, he sang "Congratulations on your wealth, congratulations on your wonderful". In the electric car to bring goods, the sales staff said that riding the electric car to stroll around in the fields, the road in the countryside will be very bumpy if the shock absorption is not good. Zhu Zhiwen snatched the conversation and said that he wanted to correct it. Now it is the countryside of the new era and life in the new era. The road in the countryside is no longer "bad". Some netizens said that Zhu Zhiwen's delivery is so simple and easy for a three-year-old child to understand; some netizens said that he did not expect Da Yi to "speak better than sing".
When talking about live broadcasts that follow the trend, Zhu Zhiwen emphasized that he is more willing to participate in public welfare and agricultural support live broadcasts. He is unprofessional, eloquent, and is not clear about the live broadcast process, so he should try to do as little as possible. "The products I bring have been reviewed, and there is no problem. However, I can not participate if I do not participate. I am illiterate. I say what I should say and what I should not say."
Apart from the live broadcast, Zhu Zhiwen's performances did not fall. In July, he participated in several big events, Qingdao, Tianjin and other big cities took turns to run. Zhang Chengjun said that the schedule of "Brother Coat" is always adjusted at any time, and the activity will definitely arrive on time, but there is no guarantee that it will go one day in advance.
Zhu Zhiwen said that some people have always hacked him recently, "Some people say that Brother Dayi doesn't want to be famous, why hire dozens or hundreds of people to shoot him every day? Is this my hire? I can't push it away! Some people say In order to pick up the show, Brother Dayi posted the phone on the door. That is not my phone. I will act if I have time, and I will be pulled down if I don’t have time."
There is a sign of "Brother Coat"
Zhulou Village Seeking New Changes
The changes in Zhulou Village over the past six months have been changing with each passing day. Half a year ago, this was an ordinary village. The liveliness of the village was concentrated on the live broadcast of Zhu Zhiwen. After half a year, the new things in Zhulou Village will be one after another. The Zhulou Village Cultural Center has been completed, the rural farm has started, the ecological park opened, and the agricultural products are powered. The commercial live broadcast has also begun, and Zhu Zhi's literature sings are brought with them. "Grassroots singer" Zhu Zhiwen's celebrity effect is being tapped to activate new changes in the village.
Village Party Secretary Zhu Yucheng told reporters that the Zhulou Village Cultural Center, which has a government investment of 5 million yuan, including the rural stage, library, dressing room, etc., is currently attracting investment and is striving to start the performance in October. "It was messy in April. That wouldn't work. From now on, rural tourism must be formalized." Zhu Yucheng said. The biggest advantage of Zhulou Village is that there is a big star, Zhu Zhiwen, who will rely on Zhu Zhiwen to drive the whole village to get rich. The next direction is to build beautiful villages and develop tourism.
Zhu Zhiwen also praised rural tourism and cultural construction. “Now the rural transportation is developed. Every house has a cement road in front of every house. It is convenient to harvest crops and you come and go. This is of course good.” Zhu Zhiwen said that some people say that Zhulou Village has become so good and so good. In fact, Zhulou Village Cultural Center and e-commerce platform have nothing to do with him. It is the government's contribution Worry about it, this is the new rural construction in Zhulou Village. Zhu Zhiwen said that if there is a need, he should donate money, help out, and sing. "I also want to be quiet, but my homeland is hard to leave. Now that there are more people, I will contribute a little bit to my hometown. I also want to promote our new life."
After traveling in the countryside, Zhulou Village will face a larger passenger flow, and there will be more photographers at the door of Zhu Zhiwen's house. Zhu Zhiwen seems to be prepared too: "Don’t be a scheming person, you can’t be too small. In the past few days, the watermelon seller at the door wanted to sell a few more and filmed a video saying that I wanted watermelons from him. When did I want watermelons? I don’t even know him. Take a small advantage and take advantage. You can sell watermelons because you have the ability. These can't hurt Zhu Zhiwen. I don’t care about these little things. There are all kinds of people, and I will sing good songs in the future. Just be a good person."