Three major department stores 3rd half of this month's sales drastically reduced Corona impact August 17th 18:10

k10012570941_202008171809_202008171814.mp4

The sales of the three major department stores in the first half of this month fell sharply compared with the same period last year due to the fact that the new coronavirus infection spread again and the movement to refrain from going out is intensifying.

According to the announcement of each company, sales from 1st to 13th of this month decreased by 33% at Daimaru Matsuzakaya Department Store and 18.7% at Takashimaya compared to the same period last year.

Sales of Isetan Mitsukoshi Holdings from the 1st to the 16th of this month decreased by 23.1%.

At each company, sales of tax exemption for foreign tourists, which supported the sales, have dropped by more than 90%, and due to the spread of the new coronavirus infection, the movement to refrain from going out among domestic shoppers has strengthened again, and sales have increased. Leads to a decrease in

Department store companies are aiming to recover sales by focusing on new efforts to stimulate consumption by those who refrain from going out, such as avoiding face-to-face customer service and strengthening sales using telephone and internet. ..

Strengthen telephone and online sales

At a department store in Tokyo, where the new coronavirus infection has spread again and struggling in the summer sales season, cosmetics, which are mainly used for face-to-face sales, are sold by telephone, or you can order popular products that are only sold at stores by phone. We are focusing on efforts for customers who refrain from going out, such as accepting online and online.

Among them, at a department store in Tokyo Ginza, sales in August up to 16th were down 35% from the same period last year due to the spread of the new coronavirus.

At this department store, at the cosmetics department where sales are falling sharply due to a decrease in the number of foreign tourists, sales staff have started offering services to customers by introducing products and accepting orders.

Traditionally, cosmetics are usually sold by a salesperson who faces the customer and actually try out make-up, but at this department store, by introducing telephone sales, elderly customers who are said to be at high risk of infection. The sales are more than 5 times as expected.

Seiichiro Shimada, who is in charge of the cosmetics department at “Matsuya Ginza,” said that “I can continue to work on the phone because it can reduce the risk of infection for sales staff”.

In department store companies, "Isetan Mitsukoshi" has started a service that introduces products to customers at home by using online conference systems, etc., and "Tobu Department Store" is a local product exhibition that is originally sold only at the store. We are focusing on initiatives for customers who refrain from going out, such as accepting orders for popular products by phone or online.