China News Service, Kashgar, Xinjiang, August 15 (Er Zhiyi and Su Yankuan) In Tumantal Township, Megaiti County, Kashgar, Xinjiang, Nurgu Tursun can be described as a "celebrity." Nurgu’s fame stems from her experience: an ordinary peasant woman integrates fashion elements into her clothing design and uses Internet thinking for marketing, thus finding a way out of poverty and becoming rich.
The "Daolang Culture" in Megaiti County has unique characteristics. Among them, the "Daolang Cultural Embroidery" is a unique innovation cultivated by the Daolang people relying on natural and cultural landscapes such as deserts, Populus, and lakes, combining traditional ethnic embroidery techniques with Soviet embroidery techniques. National embroidery brand with cultural characteristics and artistic value.
Nurgu, 35, lives in Tumantal Village, Tumantal Township, and runs a tailor shop on weekdays. At first, her tailor shop had only ten vintage sewing machines and only a few employees. The business of the tailor shop is not optimistic due to its small size and remote location.
In 2017, Nurgu began to change its business philosophy and innovated clothing design methods. In the same year, with the help of the national welfare policy and the village work team, she obtained 200,000 yuan of project funds, and co-founded the "beautiful engineering professional cooperative" with more than 20 women in the same village. Her work also changed from sewing to repairing. The design and production of clothing.
"I combine traditional clothing with modern fashion elements. The clothing has a sense of design. The clothing produced is becoming more and more fashionable and avant-garde, and the products are welcomed by more customers. At the same time, in sales, we learn to cultivate Internet thinking and open up channels. "Nurgu said.
"To do clothing design, we must continue to go out to learn new concepts." For this reason, Nurgu went to Xinjiang Light Industry Vocational and Technical College for half a year training, and then went to Shandong to study clothing design. Nurgu said: “After learning the advanced business models and clothing design concepts of other cooperatives, the cooperatives have developed faster. Now we have begun to take orders online, and our products have been sold to big cities such as Beijing and Shanghai.”
Now, more and more women in Tumantal village join the cooperative. Adili Yunus, the propaganda officer of Tumantal Township, told reporters that the cooperative has grown to have 33 employees, 300 square meters of production workshop, and annual sales of more than 500,000 yuan. It has become a veritable modern rural professional cooperative.
Guli Aisaili Abu Jili is an employee of the Tuman Tale Village Liangli Engineering Cooperative, and is also Nurgu's "proud disciple". Through learning in the cooperative, Gu Li Aisaili's clothing design techniques are adept and skilled. Today, Guli Aisaili has opened her own sewing studio in Tumantal Village, completing the transformation from a poor household to an independent business. (Finish)