In order to better deal with "Lee Ghost", Shanghai's first batch of trademark insurance was launched

  Xinhua News Agency, Shanghai, August 15 (Reporter Yuan Quan). Enterprises are infringed by "Li Gui" and spend huge sums of money to fight counterfeiting every year. Many enterprises feel that their rights protection expenditures are under pressure. On the 14th, Shanghai Anxin Agricultural Insurance Company signed trademark rights protection agreements with 6 companies respectively, which marked the official landing of the first batch of trademark insurance in Shanghai. It is reported that the total premium of this contract is 119,000 yuan, involving 16 registered trademarks, and the guarantee amount is 3.366 million yuan.

  In order to help enterprises alleviate difficulties and give full play to the market risk compensation role of insurance, the Shanghai Municipal Intellectual Property Office has joined forces with Shanghai-based Anxin Agricultural Insurance Co., Ltd. from April this year to penetrate enterprises, parks, and intellectual property service organizations to carry out trademark insurance issues. Research. Among the 228 companies surveyed, 20% of companies have a need for trademark rights protection in the next year, but 54% of companies do not understand financial policies and procedures such as intellectual property insurance and pledge financing.

  Under the guidance of the Shanghai Municipal Intellectual Property Office, relevant insurance companies design trademark insurance products that meet the needs of enterprises, conform to market rules, and reflect Shanghai's characteristics. It is reported that the trademark protection insurance products launched this time define the company’s trademark insurance standards based on Shanghai trademark popularity and reputation and adopt the "insurance + rights protection" operation model. In addition to the economic compensation function of trademark insurance, it relies on Shanghai intellectual property rights. Insurance alliance to help companies defend their rights.

  In the design of insurance liability, the insurance liability design of "basic protection + supplementary protection" is adopted, covering one main insurance (trademark rights protection insurance) and four additional insurances (additional infringement loss compensation clause, additional Madrid trademark international registration application fee loss compensation clause , Additional geographical indication trademark terms, additional agricultural product trademark terms).

  In addition, the trademark rights protection insurance product launched this time has strong protection and flexible insurance. The insurance amount is calculated at 30 times the insurance premium paid by the company. Multiple claims can be made without a ceiling, which effectively meets the needs of companies for trademark rights protection. At the same time, companies can separately insure the main insurance or additional insurance that suits them.

  During the interview, a person in charge of a company told reporters that trademark insurance has become an urgent need for some companies, and the more well-known companies are more willing to insure.

  Jialan (Group) Co., Ltd. is a well-known cosmetics company based in Shanghai Oriental Beauty Valley, with more than 5,000 registered trademarks, and several of its brands are well-known.

  The increase in brand awareness has also brought pressure to protect trademark rights. Zheng Chunwei, director of Jialan (Group) Co., Ltd., introduced: "Kalan spends millions of yuan every year on counterfeiting and rights protection, and often encounters difficulties such as high cost of evidence collection and difficulty in enforcement of damages. This time, Shanghai launched trademark rights protection insurance products. , Which solved big problems for the company."