The six major business districts in Beijing accelerate the transformation and upgrading of a batch of old-brand shopping malls to accelerate the transformation

　　Six major business districts in Beijing accelerate their transformation and upgrading

　　Our reporter Ma Jing

　　The scorching sun did not affect the enthusiasm of young people to go out for consumption. On the South Plaza of Taikoo Li Sanlitun, the newly opened Internet celebrity restaurant welcomed a large number of early adopters, and the long queue at the door became a summer scene. Since the beginning of this year, despite the impact of the epidemic on the consumer market, the Beijing commercial district has not stopped the pace of upgrading and adjustment. The introduction of a batch of new first stores and new business formats has brought new experiences to offline consumption and promoted the rapid recovery of the business district. With the recent launch of Beijing’s new consumer action plan, all six major commercial districts in Beijing will be undergoing renovation and upgrading, and a number of established shopping malls are also accelerating the pace of renovation in accordance with the “one store, one policy”.

　　Xiushui Street 100 million yuan renovation and upgrading of the shop economy

　　As a shopping place with international influence, Silk Street is a "must-visit spot" for many foreign tourists to Beijing, and it is also a "window" for cultural exchanges between China and foreign countries. As the Beijing Winter Olympics approach, Silk Street has also undergone a comprehensive renovation and upgrading.

　　Yesterday, Beijing Silk Street Group and Savills, a real estate service provider, signed a strategic cooperation agreement. The latter will provide overall planning, renovation consulting and investment agency services for the commercial adjustment project on Silk Street, helping the old business in Beijing to re-launch.

　　The Silk Street Market, established in 1978, was accompanied by reform and opening up. From a mixed roadside stall to an international shopping venue, Silk Street has been upgrading its quality. According to Hu Wenli, general manager of Silk Street Group, since its reopening in 2005, Silk Street has undergone a total of 11 business reforms in 15 years, transforming into high-end businesses, but this transformation is not just a business reform, but a comprehensive upgrade. "If Old Silk Street is version 1.0 of Silk Street, and Silk Street Building is version 2.0 of Silk Street, then the revised Silk Street will be version 3.0." Hu Wenli said.

　　With the help of Savills' professional advice, Silk Street will also invite internationally renowned architectural design and space design agencies to deepen the entire commercial transformation content and achieve improvement from the inside out. The entire project, from strategic planning, design deepening to construction renovation, is expected to invest more than 100 million yuan.

　　After investigating the commercial and industrial belts of Beijing, Shanghai, Guangzhou, Shenzhen and other places, Silk Street decided to differentiate itself from department stores and shopping centers. It is reported that the revised Silk Street will introduce more "small and beautiful" shops made by China's "smart" in accordance with the city's requirements for developing the small store economy and promoting the transformation and upgrading of small store clusters, so as to showcase the local brand image to Chinese and foreign customers .

　　Sanlitun brand adjusts to welcome new first store

　　While the old-brand shopping malls are accelerating their renovation and upgrading, the trendy business districts that are on the front line of fashion have not stopped. As a cultural landmark of fashion trends in Beijing and even the whole country, Taikoo Li Sanlitun has accelerated the pace of adjustment and upgrading this year.

　　In 2008, Apple’s first flagship store in Mainland China was unveiled in Taikoo Li, Sanlitun. Twelve years later, Apple built the highest-level flagship store in Asia at a new location nearby. It not only doubled the size of the old one, but also used it for the first time in the Asia-Pacific region. Integrated solar battery pack.

　　Just next to this Apple experience store, the popular burger Shake Shack from New York was officially unveiled on the 12th of this month. The turnover on the first day of opening exceeded that of the Shanghai store, and the turnover increased sharply on the second day.

　　"A series of brand adjustments represented by the opening of the new Apple flagship store represents a new stage of iterative improvement in Taikoo Li Sanlitun." Ma Zedan, the general manager of Taikoo Li Sanlitun, introduced that the brand adjustment actions of the project have increased this year, and it has been More than 20 brand stores have changed. Catering to the new consumer trend, Taikoo Li Sanlitun will take advantage of the trend to introduce a number of first stores.

　　Along with the brand adjustment, Taikoo Li Sanlitun will also adjust and upgrade various hardware facilities. In addition, the old-brand shopping mall Ya Show is currently undergoing renovation and will become the expansion and extension of Taikoo Li South. The transformation process will also promote community integration and urban renewal, and the overall road landscape and street walking experience around Ya Show will be improved.

　　Six major business districts including CBD will be upgraded

　　In order to further enhance the economic contribution, brand concentration, trend leadership, environmental reputation and consumer satisfaction of the Beijing consumer market, in July this year, the city officially launched a new consumption action plan, which proposes to accelerate the promotion of urban renewal in the commercial sector , Develop the first store launch economy and night economy.

　　In terms of shopping mall renovation, the city launched the first batch of 10 “one store, one policy” shopping malls to upgrade and reform the first batch of pilot projects last year. Up to now, Chang'an Shopping Mall and Wangfujing Department Store have basically completed the renovation, and Scitech Country Garden and Shunyi Cathay Pacific have entered the stage of closed shop renovation. This year, the city has added 5 new traditional shopping malls for "one store, one policy" pilot projects, namely Dayue Chunfengli in Daxing District, Caishikou Department Store in Xicheng District, Wudaokou Shopping Center in Haidian District, West Bridge Hualian for Public Welfare in Fengtai District, and Changping District. Le Duo Port Wanda Plaza, Silk Street will be included in the next batch of traditional shopping malls "one store, one policy" transformation pilot.

　　In addition, the city will also optimize the implementation of the six business areas of Chaoyang District CBD, Sanlitun, Changping Longde, Shijingshan Jinding, Pinggu Wandefu, and Yanqing Badaling in accordance with the working principle of “one district (circle), one policy, and batch advancement”. The transformation and promotion plan of the circle. At the same time, the hardware facilities and commercial formats of Wangfujing Pedestrian Street will be urged to improve quality and efficiency.