Internet marketer has become a new profession recognized by the country-
　　live broadcast salesperson is busy with online entrepreneurship
　　 Our reporter Zhou Lin

　　Affected by the epidemic, stabilizing employment and securing employment have become the key words of this year. A few days ago, the Ministry of Human Resources and Social Security, the State Administration of Market Supervision, and the National Bureau of Statistics released a number of new occupations to the public. Among them, the Internet marketer refers to a person who uses the interactivity and credibility of the Internet to conduct multi-platform marketing and promotion of enterprise products on the digital information platform. The live broadcast salesman is one type of job of the Internet marketer.

　　As Internet marketers have become a new profession recognized by the country, grassroots entrepreneurs have received more and more attention through live broadcasts to "bring goods".

　　How do these new Internet marketers live "bring goods" and start businesses? The reporter recently interviewed Chen Zifang, "Eight Sisters in the Countryside" and "Thirteen Sisters in Xiangxi" and other grassroots entrepreneurs who have achieved certain results on the good video platform to see how they define and extend the connotation and extension of this new profession .

　　The “live-streaming salesperson” job category added under the “Internet marketing division” profession has enabled countless young entrepreneurs who rely on making short videos and live-streaming “carrying goods” to start their careers, including those born in Pakistan in Hubei Province in 1989. Chen Zifang, a young man from East County. Because he was born without arms, Chen Zifang had to learn to use his feet to complete all the activities of normal people since he was a child, holding chopsticks with his feet, writing with his feet, and cooking with his feet... When he grew up, he learned to do farm work with his feet. , Weeding, turning the ground, fertilizing, picking oranges, etc., he was not hit by the suffering, so he practiced his feet as flexible as his hands.

　　The optimistic and strong Chen Zifang not only has to support himself, but also has to take care of his elderly mother. He always does not give up all opportunities. Chen Zifang released the first vlog video on Baidu's Haokan Video, which opened his path to self-employment. Since then, Chen Zifang began to try to record his life with video, while using video and live broadcast to drive the sales of agricultural products. Due to the high quality of his creative content, Chen Zifang became a contract entrepreneur of Baidu's Baijia No. "Golden Mang Project", and his monthly income has exceeded the level of working outside the home. In April of this year, Chen Zifang participated in the "Warm Spring Program" to help farmers fight the epidemic through a live broadcast and sold 10 tons of locally unsalable blood oranges.

　　Like Chen Zifang, there are many rural entrepreneurs who set up stores on Haokan Video, and use video and live broadcast to "bring goods", and many of them have achieved a monthly income of more than 10,000 yuan.

　　Nie Fengjuan from Huangmei County, Hubei Province is named "Xianye Bamei". Not long ago, she won the first place in the "Landmark Excellent Product" E-commerce Innovation and Entrepreneurship Competition in Huanggang City, Hubei Province.

　　"At that time, my husband and I started a self-media business, with a very clear goal-to spread the good things in our hometown to the outside world through self-media live broadcasts, sell agricultural products through e-commerce, and then earn income to feed the whole family." "Bamei", it seems that in the past, when folks in the village asked about her occupation, she was embarrassed to answer, and many people thought it was not doing business. Nowadays, the state has released the profession of Internet marketer, giving them a formal "name" for their young couple to start a business. In the future, I believe that this new profession can spawn many training institutions and drive entrepreneurs to increase their income.

　　"Xian Ye Bamei" first thought of being a short video blogger because she was raising children in her hometown in the countryside and had no source of income. Seeing some rural women like her on the Internet, they can earn money to feed themselves by doing short live video broadcasting to promote agricultural products. With the whole family, she felt that she could do better. According to the "Country Ye Bamei", she made a lot of short videos focusing on and recording the growth of rural children. Rural children are closer to life and easily touch people. Children's participation makes the video content richer.

　　The short videos of "Country Eight Sisters" gradually gained popularity and began to drive people around to imitate. Nowadays, she spends half a day doing housework, half a day doing short videos, and two hours to reply to fans' private comments and two hours to study. The average monthly income is 10,000 to 20,000 yuan. The specific income forms are: short video traffic sharing, short video, live broadcast sales, live broadcast fan rewards and commercial advertising shooting.

　　Speaking of the experience of live video entrepreneurship, "Eight Girls of the Country" said: "The selection of short video'carrying goods' is very important. Seasonal fruits are the most prone to bursting video products. In addition, it is best to match the mature e-commerce system Merchants should not participate in the process of packaging and shipping, and take pure commissions, otherwise they will be very heavy and tired."

　　Compared with the simplicity of the "Country Eight Sisters", the live video style of the "Xiangxi Thirteen Sisters", a "post-90s" Dong video entrepreneur, is slightly more public. "Xiangxi Thirteen Sisters" said: "My hometown, Hunan, has a rich folk culture and strong ethnic customs. I want to use short videos to record these." The young "Xiangxi Thirteen Sisters" not only "bring goods" She brings the camellia oil, bacon, fruits and vegetables that are abundant in her hometown to audiences across the country. She is also a small "spokesperson" of the ethnic culture of Xiangxi, and uses video and live broadcast to let everyone appreciate the authentic Xiangxi customs.

　　Regarding the country’s addition of the Internet marketing division, the "Xiangxi Thirteen Girls" view represents the voice of the majority of live broadcast entrepreneurs: "It is very happy to work hard to be recognized, and the new policies issued by the state have also given us a new version recognized by the public. Professional identity."

Zhou Lin

Zhou Lin