Summer country travel in many places is booming
Since July, the nationwide inter-provincial tourism has been opened in an orderly manner, and the current summer travel fever is still rising. According to Mafengwo's tourism big data, tourists are more likely to find niche destinations with few people and beautiful scenery this summer. Rural tourism has become a popular choice. Since July, the search interest for "rural tourism" and related keywords on the Mafengwo platform has increased by 184% month-on-month. .
Away from the hustle and bustle of the city, viewing the rural scenery, and experiencing the rural folk customs are the original intentions of many tourists for choosing the countryside. And in this summer, many tourists get more surprises in the countryside. With the continuous development of rural tourism, rural characteristics have become more distinctive, characteristic rural culture has been tapped, rural tourism formats have become more abundant, and the role of agro-industry has become more prominent. Rural tourism has brought more sense of gain to tourists and villagers.
From "One Thousand Villages" to "Creativity to the Countryside"
In the hot summer, Hongyang Village, Taijiang County, Southeast Guizhou, is cool and pleasant. The ancient and simple Miao-style dwellings are located in the terraced fields. The long corridor pavilions, ancient water-milled houses, small bridges and flowing water show the unique Miao village. Scenery. Compared with the unique Miao village scenery, a series of intangible cultural heritage experience projects such as embroidered flower pieces, woven flower bands, and batik paintings are more popular with tourists.
Beginning in 2019, the Ministry of Culture and Tourism has launched a pilot project of "Creativity to the Countryside", in-depth exploration of characteristic resources such as rural handicrafts, residential buildings, and catering in the pilot villages, and promoted the endogenous driving force of rural development and sustainable development capabilities with cultural creativity. Starting from intangible cultural heritage such as Miao silver ornaments and embroidery, Taijiang County has increased the development of ethnic skills and culture in rural tourism, and has embarked on a new path of characteristic tourism.
With the advent of the mass tourism era and the continuous escalation of consumer demand, tourists have increasingly diversified experience demands for rural tourism. Rural tourism is developing from low-level repeated construction to differentiation, specialization, and quality. Products such as characteristic folk villages, pastoral leisure farms, and agricultural science and technology parks are emerging one after another.
In Yangshuo, Guangxi, scenic spots such as Baili New Village Eco-Agricultural Sightseeing Belt, Shili Gallery, and Li Village Farmhouse have also led to the emergence of a number of characteristic rural tourism towns and villages. Through the deep integration of agriculture with tourism, culture, and health care, there are currently 28 characteristic rural tourism spots in the county with the characteristics of "one township, one industry, one village, one product".
From single format to diversified development
From sports and leisure to pastoral picking to mining cultural experience, in the midsummer season, Kemeishan Town, Dingnan County, Jiangxi Province enters the peak season for rural tourism. "First pick cantaloupe in the morning, then visit the park, visit the mine history museum, have a farm meal at noon, go rafting in the canyon in the afternoon, play football in the evening and go home." Tourist Huang Lutong said that fun and fun are the key to the attraction of the country tour. In the town of Kemeishan, the whole day's activities are fully arranged.
From the original single business format such as farmhouses and picking gardens, to the realization of the entire industrial chain operation of catering and accommodation, cultural and creative products, sales of characteristic agricultural products, and online social interaction, with the rapid development of rural tourism, the types of rural tourism products continue to increase, and the industrial system Continuous improvement.
In Yixing City, Jiangsu Province, the B&B Village Xilongshan Village also welcomed many summer tourists. Stay in characteristic homestays, visit the surrounding attractions, experience picking bayberry, grapes, and peaches in the ecological base. Starting from the homestay industry, driving the surrounding farmers to operate, Longshan Village has realized the integration and interaction of the primary, secondary and tertiary industries, and also brought rich experience to tourists. Travel experience.
However, most of the rural leisure tourism industry is still dominated by traditional farmstays. The one-stop leisure tourism industry chain of “food, lodging, transportation, travel, shopping and entertainment” has not been fully opened up, the integration of various business entities is not enough, and some scenic spots are still relatively scattered. Fully satisfy consumers' travel comfort and sense of acquisition.
The relevant person in charge of the Resource Development Department of the Ministry of Culture and Tourism said that it is necessary to make full use of rural natural and human resources, organically integrate farming activities with leisure agriculture, traditional agricultural civilization and modern local culture, and effectively promote the integrated development of rural primary, secondary and tertiary industries.
Promote industrial upgrading and increase employment and income
Driven by the rural tourism industry, catering services, agricultural special product sales and other industries have developed, and the villagers have also tasted the sweetness of getting rid of poverty and becoming rich.
In Hongdun Village, Shitai County, Anhui Province, driven by scenic spots such as Baizhangya Expedition, Qiupu River Rafting, and Manzhuang Homestay, farmers changed their single income method in the past, and industries such as farmhouse management and local special product sales became the driving force for villagers to increase their income. New channels.
In Honghe Prefecture, Yunnan Province, poor farmers participate in tourism reception services and tourism operations. As of July this year, a total of 5,256 poor households have participated in the development of rural tourism operations, directly and indirectly driving more than 16,000 employment and income.
According to statistics, driven by industrial development, rural tourism’s ability to absorb employment and increase income has increased significantly, directly driving 12 million jobs and benefiting more than 8 million rural households. Many poverty-stricken areas rely on unique ecological advantages to promote poverty alleviation by tourism. A preliminary survey by the Ministry of Agriculture and Rural Affairs has shown that rural leisure tourism has helped nearly 10% of the country’s poor population to get rid of poverty and increase income.
Zeng Yande, Director of the Department of Rural Industry Development of the Ministry of Agriculture and Rural Affairs, pointed out that the development of leisure tourism not only promotes the upgrading and upgrading of rural industrial integration, but also promotes the improvement of rural human settlements, the upgrading of rural infrastructure and the improvement of public services, and promotes the excavation of traditional farming culture. The cultivation of civilized living habits with farmers has become an important starting point for the integration of urban and rural areas.
Zeng Yande suggested that, in the development of rural tourism, localities should base themselves on local resource endowments, basic conditions and development needs, scientifically formulate rural leisure industry development plans, and focus on linking up with natural resources, urban and rural construction, cultural tourism and other plans to promote rural leisure tourism. Industry transformation and upgrading. At the same time, through the improvement of support policies, a group of business entities such as rural health care, parent-child experience, and homestay health care will be cultivated to coordinate the development of new business formats such as shared farms, sports and pensions, and online travel.
(Our reporter Yao Yaqi)