"East of the Forbidden City" launches cultural, business and tourism hyperlink
News from our newspaper (Reporter Li Yang) Recently, Dongcheng District has launched a series of cultural tourism activities "East of the Forbidden City". Through four major strategies, the cultural tourism market will be accelerated and the tourists' stereotypes of "Old Beijing" will be refreshed. The distance between traditional culture and young people.
Under the epidemic, cultural and tourism enterprises suffered heavy losses. In the first quarter, the income of cultural tourism in Dongcheng District fell by nearly 70% year-on-year. In order to restore the market's hematopoietic function and help cultural and tourism enterprises regain their confidence, Dongcheng District once again launched the regional cultural tourism destination brand "East of the Forbidden City", and launched the promotion strategy of four major sectors.
Among them, the integration section launched the "East of the Forbidden City" brand IP aggregation page on OTA platforms such as Ctrip. On the aggregation page, more than 40 characteristic businesses, scenic spots, hotels and inns, such as Waldorf Astoria, Tongrentang, Dongyuan Theatre, etc., have transformed into “marketing centers” that promote consumption in the form of online and offline integration.
In the impression section, Dongcheng District will cooperate with the Cyberspace Administration of China and Guangming.com to host the 36-hour extreme short video creation contest "East of the Forbidden City·Fingertip Sunshine". Discovering themes in places, scenic spots, and online celebrity check-in locations, and creating one or more high-quality short video works of 3 to 8 minutes into a film. Leverage the video to output the first impression of the cultural tourism brand "East of the Forbidden City" and expand the influence of Cultural East City on various communication platforms.