Field visit to Sanya Duty Free City: Long queues for luxury goods, only 3 men's watches left in the watch shop
The Paper Journalist Zhang Wei
Hainan’s outlying islands’ new tax-free policy has been implemented for one month. The Paper reporters recently visited the Sanya International Duty Free City in Hainan and found that Hainan’s jewellery, luggage and other luxury products have a higher price advantage than cosmetics, and there are a large number of popular products. Goods phenomenon.
As the New Deal increases the annual duty-free shopping quota for Hainan’s outlying island tourists from 30,000 yuan to 100,000 yuan per person, and cancels the 8,000 yuan tax-free limit for a single product, many tourists make a special trip to Hainan to buy luxury jewelry, watches, etc. Product.
The Paper News reporter saw in the Hainan Sanya International Duty Free City that the Swiss watch and jewelry brand Chopin’s HAPPY HEARTS series of rose gold and turquoise bracelets was quoted on the official website of China at 21,400 yuan, and the price in the Duty Free City was 19,600 yuan. It is sold after 5% discount. The price is 18620 yuan, 2600 yuan lower than the official website.
The price advantage of relatively high jewelry products is more obvious. For example, the US diamond jewelry and watch brand Tiffany’s "Platinum Diamond Vine Ring Key" is priced at 45,000 yuan in Duty Free City, and the price is 42750 yuan after enjoying a 5% discount, while the same product is sold on Tiffany’s official website. It is 52,000 yuan, the price difference is nearly 10,000 yuan.
For another example, a "LOULOU small Y-shaped quilted leather bag" of French luxury brand Saint Laurent is priced at about 13,000 yuan in Duty Free City, and the price on the official website in China is 15,800 yuan.
Such a price advantage has attracted many tourists. At the door of popular luxury brands such as Tiffany, Bulgari, Cartier, Gucci, etc., which are popular among domestic consumers, there will be long queues starting at 10 o'clock in the morning, and more people will wait in the afternoon. You usually need to wait at least 20 to 30 minutes before entering the store.
In duty-free cities, the main consumer groups of jewelry brands are young couples and couples, and many people preparing for marriage make a special trip to Sanya to buy jewelry products such as wedding rings.
Statistics show that from July 1 to 31, the sales of duty-free products with a unit price of more than 8,000 yuan were about 700 million yuan, and the number of purchases was 38,000, an increase of 503% and 339% year-on-year; tax-free sales with a unit price of more than 8,000 yuan accounted for The ratio has increased from 15.6% in the same period last year to 27.7% this year. Compared with June this year, it has also increased by 10.3 percentage points.
Xie Zhiyong, general manager of Hainan Duty Free Products Co., Ltd., also said in an interview with the People’s Daily, “After the policy adjustment, the leading role is very obvious, and precious watches, precious jewelry, mobile phones, alcohol, etc. are selling well.” Xie Zhiyong believes that price concessions are the main factor in the hot sales of duty-free products.
The Paper reporters saw in the Duty Free City that most brands in the mall currently participate in 5% discount activities for related hotels, and popular cosmetic brands have also launched a 10% discount for the purchase of 3 items and a 15% discount for 5 items.
At this stage, the supply capacity of duty-free cities does not seem to keep up with consumers' enthusiasm for buying.
On that day, the Jaeger-LeCoultre (Jaeger-LeCoultre) store of the high-end Swedish watch brand in the Duty Free City was basically sold out at around 2 pm. Only a row of empty glass showcases and three solitary men's watches are left in the shop with a large area. Even the rows of windows are "empty". The staff in the store told reporters that at present, only these men's watches are available for purchase in the store.
In addition to Jaeger-LeCoultre, Tiffany's popular "smile necklace" sold only one, and another jewelry brand, Chaumet, was also in short supply. Many popular models were out of stock early in the morning.
Statistics from the financial department show that from July 1 to 31, 2020, the four outlying island duty-free shops in Hainan Province achieved a total tax-free sales of about 2.5 billion yuan, with a per capita consumption of 5,527 yuan, an increase of 240% and 82% respectively. Driven by duty-free goods, Hainan's consumer market has rebounded significantly in the second quarter of this year. In the first half of the year, the province’s outlying islands’ retail sales of duty-free goods were 8.572 billion yuan, a year-on-year increase of 30.7%; among them, the retail sales in June was 2.299 billion yuan, a year-on-year increase of 235%.