HEMA's children's clothing with images of crocodiles does infringe the trademark rights of fashion brand Lacoste. At the end of 2018, the preliminary relief judge in The Hague ruled that the crocodiles could remain on the children's clothing, but the court does not agree with this.
HEMA has to stop selling the underwear with the crocodiles and must also reimburse part of the legal costs incurred by Lacoste. That amounts to more than 31,000 euros.
The retail chain can still appeal to the Supreme Court. It is not yet clear whether HEMA will do this.
HEMA launched the children's underwear on the market in the spring of 2018. A few months later, Lacoste took HEMA to court because the retail chain sells children's clothing with a crocodile on it.
It is not the first time that the Dutch retailer has been accused of copying clothing from other brands. Previously, HEMA still had to pay more than 4.4 million euros in damages to Levi's. The back pockets of the jeans looked too much like those of the American fashion brand.
In 2014, HEMA was taken to court by winegrower Ilja Gort. The tulip on the wine label is said to have been taken over by HEMA. The retail chain promised to adapt the labels of the products.