(China's Poverty Reduction Story) Fresh food e-commerce on the "Tongkou" opens the "most convenient era" for Shanghai citizens
China News Service, Shanghai, August 11th, title: Fresh food e-commerce on the "Tongkou" opens the "most convenient era" for Shanghai citizens
Author Li Jiajia Li Qiuying
At 7:30, two stops away from reaching the World Expo Museum Station of Metro Line 13, Li Yi took out his mobile phone, expertly found the Hema APP, and ordered fried dough sticks and eggs for himself online. At 7:40, Li Yi quickly walked past the "Hexiao Ma" smart warming cabinet at the exit of the subway. Scan the QR code to pick up the meal, take it and go, the whole journey takes no more than 1 minute.
For commuters like Li Yi, all of this couldn't be more familiar. The above-mentioned scenes are repeated every day in the new species of Shanghai's online economy "He Xiaoma". It is a brand-new solution for the pain points of Shanghai white-collar workers, such as "no time for breakfast" and "less breakfast options".
As the main force in the upgraded version of Shanghai’s “Breakfast Project”, Zhou Lan, deputy director of the Shanghai Municipal Commission of Commerce, said that smart micro-restaurants bring consumers a sense of happiness of “10 seconds to place an order and 10 minutes more sleep”.
In recent years, Shanghai has seized the opportunity of online new economic development, focused on promoting consumption improvement and capacity expansion, and is accelerating the construction of an international consumption center city. With the help of a series of policies, a large number of Shanghai's local online new economy companies have risen strongly, including the "Four Little Dragons" of the online new economy such as Bilibili, Himalaya, Aitan, and Hema, as well as the market value catching up with Jingdong. Pinduoduo, the "new e-commerce" of Internet giants.
Data shows that in the first half of 2020, the city's online shopping transaction volume of commodities in Shanghai reached 311.6 billion yuan (RMB, the same below), a year-on-year increase of 14.3%. With policy guidance, technology support, and talent gathering, behind the vigorous development of the new online economy, new consumption habits are being cultivated, consumption concepts are changing, and the quality of life of Shanghai residents is constantly improving.
At 7 o'clock every morning, Chen Yangwei, a rider who has been working in Shanghai Dingdong Shopping for more than two years, rides on a battery car, pulls up fresh ingredients ordered by citizens of the surrounding 3 kilometers online, and starts delivering them door-to-door. "It was busy during the epidemic. Now I work 10 hours a day and can send 70 or 80 orders. Compared with doing auto parts and auto repair work in my hometown in Zhoukou, Henan, my monthly income can increase by nearly 4000 yuan."
The front warehouse of Dingdong Maicai Songhong where Chen Yangwei is located covers an area of about 250 square meters. There are more than 1,600 kinds of goods in the warehouse. It is equipped with 17 riders and 11 sorters. The daily orders reach 1,500 orders. Dingdong's "star site" for grocery shopping.
Because of the timely delivery and the good quality of fresh ingredients, Chen Yangwei’s delivery areas have always been highly satisfied with users. “Seeing my sweaty deliveries, customers often hand over mineral water, which warms my heart. of".
In the past, due to the complexity of the fresh food sales process, the public was worried about factors such as unstable quality, insecure delivery, inability to buy fresh food, and high prices. They have been watching online grocery shopping. In addition, behind the sale of vegetables is a huge agricultural industry, and agriculture is a matter of relying on the sky for food, full of uncertainty. But in recent years, fresh food e-commerce has tried to turn uncertainty into certainty: the quality is determined, the category is determined, and the delivery time is determined.
Hu Jiazheng, vice president of public affairs at Dingdong Maicai, took Guizhou Chishui winter bamboo shoots as an example: In the past, the nutritious, tender and delicious Chishui winter bamboo shoots were "snow-kept" mainly because of geographical restrictions, the market was difficult to open and they could not sell at a good price. In 2019, under the leadership of Shanghai-aided cadres, Dingdong Mai Cai completed the purchase of nearly 150 tons of Chishui winter bamboo shoots in just one month. "This year, we will also use the live broadcast of the production area and other forms to help the peasants to bail out at the same time, so that Shanghai residents can buy these treasured ingredients."
It takes an average of 29 minutes from placing an order on a mobile phone to delivering food to the door. This fast and convenient has undoubtedly raised the happiness index of many consumers. With the support of digital delivery, Dingdong Maicai can deliver 7 orders in an hour, solving the food problem of 7 families, which is equivalent to replacing the society's 7-hour transportation capacity with 1 hour.
Today, in Shanghai, the country’s largest consumer city and new retail “experimental field”, fresh food e-commerce may be ushering in the “best time”; at the same time, citizens living on this land may be ushering in the “best time”. Convenient times". (Finish)