29.6 thousand trade names have been seized in Dubai since the beginning of 2020
Dubai Economy confirmed that the brand name plays an important role in the market value of companies. Archives
Dubai Economy reported that the total number of trademarks reserved since the beginning of this year until the end of last July reached 29,667 names, indicating that the trade name plays an important role in the market value of companies and institutions, as it is usually estimated from among the company's assets. The value of the trade name and trademark is calculated on the basis of the current and future net returns of the company.
She stated that food industry companies producing consumer goods such as food, building materials, tourism, investment companies, etc., are interested in searching for a distinctive trade name in order to register their trademark, pointing out that recently, when the brand has become a prime importance in the market value, all service companies have become Specialized in sectors such as telecommunications, insurance, contracting and banking, they are looking for distinctive brand names to register their trademarks, as well as public and private joint-stock companies that want to list their shares and securities in the stock markets because they notice the buyers' appetite for shares for companies with the brand name and the famous mark.
Dubai Economy called on businessmen to choose a name to be known while practicing trade, as over time this name sticks to the commercial store, and is a symbol for all the characteristics and features that it has, and this name is entered in the commercial register.
It indicated that the trade name may include the name of a specific person, and it may be derived from the purpose of the commercial activity, depending on the circumstances, and in accordance with the nature of the trader and whether it is an individual or a company.
The Dubai Economy added that the trade name differs from the civil name decided to distinguish individuals between them, as it differs from the title (or trade mark), which is an innovative designation, or a symbol chosen by the merchant as a visible external logo to distinguish the commercial store from others, and the trade name differs. What distinguishes the shops from the trademark, i.e. the distinguishing mark, which is the mark that the merchant takes as a slogan for products and goods to distinguish them from others.
8 basic terms for a business name
Dubai Economy explained that the conditions and standards that must be met in a trade name include the following:
■ That the trade name signifies Arab traditions and values, in decent words.
■ In the event that the trade name is international, the approval of the concerned authority must be obtained.
■ The name does not denote the word of majesty or its attributes, and it does not bear any of the names of states or governments.
■ There is no objection to the trade name indicating the owner of the license or his family.
■ That the trade name is related to the activity and bears the type of activity.
■ The trade name does not contain a numerical number, an adjective, or any of the symbols.
■ That the name is one of the banned trade names.
■ The name is not identical to one of the active trade names in the Emirate of Dubai.