There is no difference between the number and the number of the word
impact women's "Amoy brand" first share prospectus phone number left blank
Rihe Rongmei Co., Ltd., an online women's clothing company preparing to "grab the beach" on the GEM, played Tibetan cats with investors. If you call the company's phone as described in the prospectus, the answer you get is that the number does not exist.
Yesterday afternoon, the reporter of Beijing Youth Daily spent more than an hour before Lian Meng Tai Gu guessed out the company's real phone number. Comparing the two is just a word difference.
Recently, the application for listing on the Growth Enterprise Market of Rongmei shares has been accepted, and it may become the first share of A-share women's clothing "Amoy brand". On July 31, Rihe Rongmei Co., Ltd. (referred to as "Rongmei Co., Ltd.") disclosed the IPO prospectus and planned to land on the Growth Enterprise Market to raise 601 million yuan, mainly for the construction of production bases. However, a reporter from Beijing Youth Daily found that the number of calls to 0512-53969003 on the prospectus was "I'm sorry, the number you dialed does not exist, please check and dial again." Calling Suzhou 114 for further verification, the result was that the number "53969003" was not registered. And tried to dial the fax number 0512-52969009 provided in the Rongmei stock prospectus, and found that it was a fax phone with a fax signal.
Try to dial 0512-52969003 starting with "52" instead of "53". The call finally got through and the message "Welcome to Rongmei Co., Ltd." came through the receiver.
It turned out to be a small loss, a thousand miles away.
A lawyer from Yingke Law Firm's view on this matter is that in addition to strange things, it can be regarded as an untrue disclosure.
A brokerage investment banker who requested anonymity stated that the issuer is responsible for the authenticity of the prospectus, while the sponsor has the responsibility to verify it. No matter what the reason for the company’s contact phone number, at least the sponsor “is not responsible enough. Rough"!
It is inevitable that people will ask such questions. Why is the company's contact number in the Rongmei Stock Prospectus not a non-existent number? If it is due to a clerical error or misrecording, why are such low-level mistakes made in such an important document?
A company that was striving to go public on the Growth Enterprise Market actually got its phone number wrong. Looking forward to the reply from this company.
RAM
What kind of company is Rongmei?
The main business of Rongmei shares is the retail of online apparel brands. Relying on the "Rongmei RUMERE" brand, the annual SPU (commodity code) reaches 4000 models, which are sold through Tmall and Taobao.
The upstream relies on clothing OEMs and the downstream sales through e-commerce channels. The company said its main competitiveness lies in planning and design and supply chain management.
From 2017 to 2019, Rongmei's operating income was 585 million yuan, 704 million yuan, and 694 million yuan, respectively, and the net profit attributable to the parent was 69.408 million yuan, 100 million yuan and 110 million yuan.
In 2019, the company's operating income fell by 1.42% year-on-year, but the company's net profit attributable to the parent increased by 10% year-on-year due to the substantial increase in gross profit margin.
China's women's clothing industry is very large, with sales exceeding 1 trillion yuan in 2019, surpassing the combined men's and children's clothing, and accounting for nearly half of the apparel industry.
At the same time, competition in the women's clothing industry is extremely fierce. According to data disclosed by Euromonitor, the market share of the top ten brands in my country's womenswear industry was 8.4% in 2019, and the market share of the top ten brands in the menswear industry was 18.9%.
However, even top companies cannot escape the pressure of competition. Anzheng Fashion increased revenue but did not increase profits, while the performance of Gelisi, Peacebird, Jinhong Group, and Langzi shares declined, and La Chapelle suffered huge losses, and almost none of them were better off.
Especially in 2020, whether Rongmei shares can break through the siege has become a major market concern.
The market believes that Rongmei’s business scale is generally inferior to that of the listed A-share women’s clothing company, and its gross profit margin is also low. However, thanks to the online sales of all products, the expense ratio is very low and the profitability is still good.
It is understood that after the upgrade of Taobao and the launch of Tmall, the Alibaba platform has achieved differentiated development. Brand owners use Tmall as their main channel. Taobao is more suitable for small and medium sellers and focuses on cost performance.
As an "Tao brand", Rongmei shares owns three Taobao stores, namely "Rongmei High-end Women's Clothing" and "Rumere Flagship Store" and "Rongmere Flagship Store" on Tmall. The company went against the industry trend and vigorously supported Taobao stores. This channel's share of the company's operating income has increased year by year, exceeding 99% in 2019; the sales of the two Tmall stores during the reporting period increased from more than 30 million yuan. It fell to less than 5 million yuan.
This group of articles / reporter Liu Shenliang co-ordinated / Yu Meiying