China News Service, Shanghai, August 8th. Title: New Economy and New Faces: Haro Travel Co-founder Li Kaiju: Entering the Era of Shared Bike 3.0

　　China News Agency reporter Li Jiajia

　　Ofo fell, Mobike was "collected", Xiaolan Bike disappeared, and after a "tragic" industry reshuffle, Shanghai local Haro Travel survived tenaciously as a "latecomer". In response, Li Kaizhu, co-founder and CEO of Harbin Travel, responded in an exclusive interview with a reporter from China News Agency: "We are a little luckier than others."

Li Kaiju, co-founder of Haro Travel, accepted an exclusive interview with a reporter from Chinanews.com. Photo by Zhang Hengwei

　　Right now, in the three-legged shared bicycle market in China, Haro’s bicycles occupy half of the market share; in the field of shared mopeds, Haro’s market share is even greater, reaching 60%.

　　In the early days of bike sharing 1.0, it seemed like an “iron rule” that was self-evident to build a car if you had money, and then launch a bike. The barbaric growth mode of “emphasis on investment and light operation” gradually made the public forget the original intention of shared bicycle , The various negative impacts brought by stop and release have made the entire industry unbearable.

　　Entering the 2.0 era of credit-free pledge, the price war of burning money is unsustainable, and competition becomes more rational and pragmatic. Government departments have also strengthened guidance and management to gradually return the industry to the problem of "solving the last 1 kilometer of travel".

　　Li Kaizhu believes that Haro's trip is precisely the timing. "When everyone is desperately spending money to build cars, Hello, think calmly. In the short term, it may depend on who moves fast and who has more cars, but in the long run, it depends on who has strong management ability, who has high efficiency, and who has good experience." .

　　2020 is a special year. After the new crown epidemic, people's travel habits have changed. Many people prefer to go out by car, walking or cycling, so short-distance travel based on shared bicycles quickly resumed. Data shows that after the epidemic, more than 42% of users indicated that they would increase the use of shared bicycles. Among them, users whose main purpose is commuting intend to increase their use frequency by more than 50%.

　　Li Kaizhu said that the entire industry has now returned to the level of 89% before the epidemic. At the same time, shared travel shows new features that are combined with epidemic prevention and control, such as vehicle disinfection and off-peak travel, and the radius of its use is also increasing.

　　In Li Kaizhu's view, the shared bicycle industry itself has a long-standing foundation, "because it solves the user's problem, the supplement to the'last mile' trip is very obvious."

　　At the same time, the industry chain of shared travel is gradually extending from bicycles to mopeds. This has become a trend and has its application scenarios. "With technological advancement, for example, battery life, such as better communication capabilities brought by 5G. And so on, this industry will continue to iterate and evolve.” Previously, the report written by Professor Ji Xuehong’s team at North China University of Technology also wrote that the iteration of shared bicycle models can provide people who rediscover the benefits of green travel. Line of motivation.

　　Nowadays, with the popularity of artificial intelligence, shared bicycles have quietly entered the 3.0 era of improved user experience and standardized management through the use of technology. Its salient features are the use of 5G, cloud computing, and AI technology.

　　For example, the Hermes road safety system for Haro Travel, Li Kaizhu said, summer is here, young girls like to wear elegant long skirts to go out, but long skirts are likely to become a major safety hazard when riding bicycles. . If the skirt is moved by the wind, the corners of the skirt are caught in the wheel, which may cause a safety accident. Based on the scenes that users appear in their daily lives, with the help of artificial intelligence algorithms, Haro Travel provides scene-based solutions, with AI, big data analysis and Internet of Things technology as the core, from the early stage of the vehicle riding state, In the middle and later stages, the users and vehicles will be identified for safety before riding, “risk warning” during riding, and “emergency intervention” after riding to ensure the safety of users and vehicles.

　　From the past random parking to the current fixed-point parking, from the previous horseshoe lock to the current "hub lock", and even the emergence of the "Yunqi" moped equipped with the "Beidou" system. At the moment, Harbin Travel is also adding "eating, drinking and playing" and other local consumption portals to its App. From the perspective of the new business layout, it seems to have the intention of creating a local life service platform. All these are positive changes in the shared travel field. (Finish)