China News Service, Beijing, August 7th (Chen Hang) On the 7th, Liu Shaojian, director of the Beijing Municipal Center for Cultural Resources, said at a press conference to promote cultural consumption that the "Colorful Life Month" of the Beijing consumption season will be held on August 8. Officially launched. As an important part of Beijing's consumption season, the 8th Beijing Huimin Cultural Consumption Season has launched related activities such as Beijing 2020 e-sports and cultural and creative market in the early stage. More exciting activities will be carried out one after another. The area will cover Beijing. Continue until the end of the year.
Beijing Huimin Cultural Consumption Season is a city-wide cultural consumption promotion platform, with 19 industries participating in support. It has been held for seven consecutive sessions since 2013, and the brand influence and platform effect have continued to expand. It has played an active role in promoting the transformation and upgrading of cultural consumption, helping the cultural industry to improve quality and efficiency, and has become an example of domestic cultural consumption. This year, in conjunction with the new situation of normalized epidemic prevention and control and the new development trend of the cultural consumer market, targeted innovative designs will be carried out.
Regarding the content of the event, Liu Shaojian mentioned that four major actions will be launched this year: "Market Recovery Boost," "Cultural Brand Development," "Cultural Innovation Promotion," and "Consumption Think Tank Suggestions" , Playing with science and technology, appreciating art, shopping for cultural and creative activities, exploring markets, visiting business districts, and visiting the capital, vigorously promote cultural consumption.
Among them, the Cultural Brand Development Initiative focuses on creating "Beijing Cultural Consumer Brand Week" and "Beijing Cultural Consumer Brand List". "Beijing Cultural Consumer Brand Week" will focus on the five themes of "Design Beijing," "Film and Television Beijing," "Art Beijing," "Book Beijing," and "Traveling in Beijing", and promote cultural consumption in the form of "brand + live broadcast + experience + delivery". The “Beijing Cultural Consumer Brand List” will use “offline visits + online voting + network-wide communication” to innovate and launch top ten cultural and creative products, ten cultural consumption landmarks, ten cultural and artistic activities, ten online audiovisual products, Top ten cultural consumption creative IP. At the same time, an annual special contribution list will be established to select companies and people who have made contributions to fighting the epidemic and resuming work and production.
In addition, the content of the "Enjoy Video" section, the 10th Beijing International Film Festival will be held from August 22 to 29. The "Beijing Screening" as an important event of the Beijing Film Festival will be screened in 17 theaters in Beijing. Films, 400 shows. Consumption season activities will also organize new film screenings and special screenings in the form of subsidies, discounts, full discounts, and free broadcasting in the form of subsidies, discounts, full discounts, and free broadcasts in collaboration with Yaolai Cinemas, Wanda Cinemas, and Poly Cinemas. Organize activities such as drama viewing and screening, children's film culture exhibition, and launch red education, "Uncommon 2020" and other special themed viewing. (Finish)