China-Singapore Jingwei Client, August 4 (Luo Kun intern Tang Xiaoyu) In the recent hot TV series "Thirty Only", Ms. Chen and her husband realized financial freedom from scratch, but were caught by her husband because of her "old age". abandon. Now this segment has become a free advertising material in the circle of friends of many plastic surgery consultants.
In fact, whether it is a popular variety show "Sister Riding the Wind and Waves" or "Thirty Only", these shows make the audience think that "30+" does not seem so scary, but also through the lens of the sisters' well-maintained skin and delicate eyebrows. Conveying the message of "You can grow old, but you want to be beautiful", some netizens said with a smile that "the college entrance examination has become the last competition without a face." With the arrival of the summer vacation, many student parties have joined the plastic surgery army, and the "beautiful economy" has once again become a consumer hot spot.
Summer "plastic surgery fever" hits
It has always been human nature to love beauty. Previously, the "2019 Chinese Women's Confidence Report" compiled by Xinyang APP and Southern Weekend showed that appearance is one of the three main factors affecting women's self-confidence. One out of six Chinese women is taking photos or looking in the mirror. Feel anxious.
Two years ago, Liang Ying, a 22-year-old college student, was looking at herself in the mirror, and she had the idea of making double eyelids. "In fact, I would worry about the results before doing it, but I always feel that double eyelid surgery is already a mature operation. If it really fails, it will be bad luck."
In Liang Ying's view, doing double eyelid surgery is not so much a whim, it is a coincidence, "I have this need, and it happens that the technology is relatively mature, like I want to eat, and there is a restaurant nearby. "
Liang Ying feels that she has become more confident after the double eyelid surgery, "I feel better looking, but also a little peachy."
24-year-old Chen Xi is a South Korean student. With a round face, she recently decided to use face-lifting injections to improve her appearance during summer vacation. “Medical beauty is very common in Korea. Many Korean classmates around me have made fine-tuning. I think young people have the right to pursue perfection, to live according to their own ideas, not to care about others’ opinions, and to follow their own heart. Cool." Chen Xi said.
A consultant from a plastic surgery organization in Beijing introduced to the Sino-Singapore Jingwei client that more and more people are now receiving medical plastic surgery. “Someone will do plastic surgery at the age of 18, and the younger ones are brought by their parents.”
Sun Yan, who was born in 2004, just entered her first year of high school this year. This summer, she was taken by her mother to the hospital for a double eyelid surgery. "This is my summer homework this year. Because I am preparing for the art exam in my senior year, I want to do double eyelids early. After all, appearance is still very important to art candidates."
According to the statistics of the "Insights on China's Medical Beauty Industry in 2020" published by iResearch, the size of China's medical beauty market reached 176.9 billion yuan in 2019, and the growth rate slowed to 22.2%; in 2019, China's medical beauty users reached 13.672 million. It will reach 25.483 million in 2023.
Wang Sijing, co-founder and COO of Gengmei APP, a medical beauty platform, previously stated that more than 50% of verified users during the summer peak period are students. For the whole year, the income from student users accounts for about 40% to 50% of the total income.
As a millennial generation post-00, they already have medical aesthetics awareness. Data shows that among the age groups of consumers, the proportion of post-00s has reached about 15%. Although compared with 47% of post-90s consumers, they are still not the main consumers, but the extremely fast growth rate shows Post-2000 medical beauty consumption concepts are rapidly forming.
Plastic Surgery Hot B side
On the back of the "beautiful economy" are frequent cosmetic accidents. In recent years, news about accidents related to plastic surgery has been heard endlessly. According to the statistics of China Plastic Surgery Association, there are an average of 20,000 complaints of disfigurement caused by medical cosmetology a year.
In order to attract customers, some institutions adopt false propaganda, low-price competition and other means, "bad money" dominates the market, and industry chaos continues. The aforementioned white paper shows that in 2019, there are about 13,000 domestic institutions with medical cosmetology qualifications, while there are more than 80,000 institutions that illegally carry out life and cosmetology and illegal medical cosmetology projects. The only institutions that legally carry out medical cosmetology projects are Accounted for 12% of the industry. Medical beauty accidents occur frequently in black medical beauty. The average number of people injured and disabled by black medical beauty each year is about 100,000. Most consumers have no way to report and report cases. It is extremely difficult to defend their rights, which seriously affects their lives.
Shi Lichen, the founder of Beijing Dingchen Management Consulting Co., Ltd., told the Sino-Singapore Jingwei client that there is a lack of supervision in the entire medical beauty industry, which has formed a situation where bad money drives out good money. "A formal business can't do anything to exaggerate false propaganda. Under such circumstances, if you don't do business that deceives consumers and exaggerate propaganda, it will be difficult for you to compete with those'bad money'." In his opinion In such an environment, it is difficult to produce a real head enterprise.
Take Medical Beauty International as an example. As the first domestic chain medical beauty institution to be listed on the US stock market, Medical Beauty International is now facing a situation of sluggish performance and cut-off stock prices. According to the report for the first quarter of 2020, the net profit loss of Medical Beauty International was 79.1 million yuan, a year-on-year decrease of 463.54%.
Regarding the difficult profitability of the medical aesthetics industry, Tian Yahua, executive director of the China Plastic Surgery Association and vice president of the branch of medical aesthetics institutions, pointed out to the Sino-Singapore Jingwei client that its emergence is closely related to the huge medical aesthetics intermediary.
According to statistics from Tian Yahua, as of the end of 2019, there were more than 20,000 medical and aesthetic institutions in China, including medical aesthetic clinics, outpatient departments, specialist hospitals, and plastic surgery or medical aesthetic departments in general hospitals. The practitioners were about 300,000-500,000. Among them, about 30% are medical staff, and more than 70% are marketing and consulting service staff. According to conservative calculations, the number of medical aesthetic agencies is about 30 million, which is far more than the number of applicants and the number of practitioners in medical aesthetic institutions. Generally speaking, medical aesthetic agencies charge 60% or even 85 % Of huge commissions.
"Imagine that when a beauty seeker is surrounded by intermediaries, it is a terrible phenomenon. This makes most of the income of medical beauty institutions be used as advertising expenses and channel expenses are divided by medical beauty agencies." Tian Yahua said.
How to protect the rights of medical beauty consumers
With frequent medical accidents, how should consumers defend their rights? Attorney Bai Feiyun, an investment partner of Beijing Jingshi Law Firm, pointed out in an interview with Sino-Singapore Jingwei Client that many plastic surgery losers are facing difficulties in protecting their rights.
"Generally speaking, the tangible mental and physical damage caused by the failure of cosmetic surgery to patients can be quantified and identified through judicial appraisal; however, the failure to achieve the desired results after the operation is mostly based on the subjective evaluation of the patient, which is difficult for judicial appraisal. Effectively or accurately estimate the loss of patients from the aesthetic point of view, which has led to the difficulty of determining the claims of patients in the courts in the trial of such disputes." Bai Feiyun said that China's medical aesthetics industry started late, and industry standards and industry standards are not consistent. Perfection makes it difficult to carry out the appraisal work; a large number of private plastic surgery institutions have insufficiently standardized diagnosis and treatment processes, rough records, and simple medical records, which also make it difficult to provide evidence and affect the appraisal.
Therefore, Bai Feiyun suggests that if the parties believe that their rights and interests have been impaired, they should go to the medical beauty institution to copy and seal the relevant medical records, as well as invoices, payment lists, and related films before and after surgery, etc., all related to this medical beauty. material. If there is no valid contract and arbitration clause between the two parties, after sufficient evidence is prepared, the parties can choose to resolve the dispute through mediation and litigation.
Bai Feiyun emphasized that after consumers decide to have plastic surgery, they should sign a special service contract with the plastic surgery organization. They should focus on the terms involving their rights and obligations, the scope of medical beauty projects and their effects, postoperative risks, quality assurance, and liability for breach of contract. Where necessary, the other party must be required to explain; it is also necessary to maintain good and effective communication with the attending doctor to understand the entire service operation process and postoperative precautions. Finally, during the plastic surgery process, it is necessary to proactively obtain and keep complete records of cases, diagnosis and treatment records, invoices, surgical procedures and other related tickets from medical institutions, so as to have evidence for future rights protection. "All promises, only when they fall on paper, can the law help you fulfill them without hesitation."
"Even if the technology is advanced, any operation is risky. Don't take your own health or even your life because of excessive pursuit of external beauty." Bai Feiyun reminded at last. (Zhongxin Jingwei APP)
(At the request of the interviewee, Liang Ying, Chen Xi, and Sun Yan in the article are all pseudonyms)
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