China News Service, Harbin, August 3 (Reporter Wang Lin) "Heilongjiang Province Ice and Snow Tourism Industry Development Plan (2020-2030)" was released in Harbin on the 3rd. 10 internationally renowned experts adopted the international and professional planning method The integrated planning text has an international perspective and world thinking, and is committed to creating an international ice and snow tourist resort.
As China's high-latitude and high-cold province, Heilongjiang has rich ice and snow tourism resources. The Department of Culture and Tourism of Heilongjiang Province hired the United Nations World Tourism Organization (UNWTO) to start the planning work. 10 experts from 6 countries including China, Switzerland, Austria, Canada, Australia, and the United Kingdom formed a compilation team to help the development of Heilongjiang ice and snow tourism. .
Winter catching scene in Wudalianchi. Photo courtesy of Wudalianchi Scenic Area
The outstanding feature of this plan is that it has international standards. The team experts have participated in the research and preparation of tourism plans in many parts of the world. Based on the forefront of world tourism development, they have reviewed and planned the development of Heilongjiang's tourism industry. The translation team and the Chinese expert team insist on globalization. Highlight the locality in the context.
Ma Youming, the leader of the Chinese expert group of the World Tourism Organization planning team, analyzed that the plan presented new positioning, new ideas, and new ideas in content. Among them, the new idea is to learn from advanced international development concepts and experiences, build a new system of characteristic tourism products in Heilongjiang Province, cultivate new forms of characteristic experience tourism, open up a new pattern of global tourism space, consolidate a new foundation for the development of tourism industry, and improve new high-quality tourism services , Explore a new model of tourism consumption-oriented economy.
Harbin Ice and Snow World Landscape. Photo courtesy of Harbin Ice and Snow World
Announced at the conference, this plan focuses on cultivating new types of ice and snow tourism products, improving the experience, participation and entertainment of ice and snow tourism in Heilongjiang Province, creating 5 four-season tourist destinations that meet the needs of international tourists, and building 5 year-round tourist destinations. The flagship scenic area of ice and snow tourism provides tourists with a full spectrum of ice and snow tourism products.
The plan proposes that Heilongjiang will focus on the development of winter outdoor sports, flagship ice and snow attractions, and ice and snow festivals as the three pillars of ice and snow tourism. It will implement 8 strategies for improving ice and snow tourism, and design the construction of China's No. 1 ice and snow tourism route and 2 ice and fire experience tourism routes in Heilongjiang Province. Ice and snow tourism brand routes and 15 important nodes of winter ice and snow tourism "must-visit". (Finish)