Officials of companies and experts in different economic sectors stated that it is important to use the visual media identity that the UAE launched earlier this year as a strong supporter in promoting and spreading Emirati exports in various global markets.
They pointed out to «Emirates Today» that the use of the (visual media identity) logo on the various products manufactured in the country enhances their discrimination in foreign markets, and is considered as a new added value for their marketing operations in a similar way to what many countries use through their identity slogans, calling for Expansion during the coming period in the use of identity and benefit from its effects in the sectors of trade, tourism and investment.
Media identity In
detail, the head of the “Al-Hilali Industries” company, Eng. Talal Al-Hilali, said that “the visual media identity launched by the UAE will have positive economic implications in various sectors, especially for exports of manufactured products in the country, as the identity will be a distinctive sign for exports Local markets across the world, and will support its expansion plans. ”
He added that «Emirati products are distinguished by their high quality and the adoption of the slogan (visual media identity) on them, will distinguish their presence and increase their visibility in various markets, similarly to the use of a number of European and foreign countries for their media identity, on their products when exporting to different markets. It is possible in the market to distinguish the products of Australia, Britain or Canada, through the logos of the media identity of these countries, and the same will apply in the future to the products manufactured in the UAE ».
He pointed out that «(the company) plans during the coming period, to discuss ways to adopt the media identity slogan on its exported products, as this will be considered as an additional new value for exports.”
Manufactured products
The CEO of the United Food Company, Fathi Al-Khayari, said, “With the excellence of the products manufactured in the country with high quality standards that enable them to access various European, American and Asian markets, the state’s (visual media identity) depend on exports will serve as a new supportive force to promote Exports and promoting their spread in more markets of the world ».
Export promotion
The Chairman of the Board of Directors of the "Docab" company, Dr. Ahmed bin Hassan Al Sheikh, considered that "(the visual media identity) of the state will support new horizons for promoting Emirati exports and distinguishing them in various markets, through a distinctive slogan expressing the state and its culture", pointing out that (Visual media identity) is considered fertile ground to support the promotion of tourism and investment, through campaigns that are launched in those areas, similar to what a number of countries in the world use to use a unified identity to promote all of their economic sectors in general, and with what is established from The fact that this identity expresses the state and its civilization in a way that makes it a distinctive emblem that everyone knows from afar by simply seeing its lines ».
Foreign markets
For his part, Saleh Lootah, CEO of the “Al-Islami Food Company”, Chairman of the Food and Beverage Sector Working Group in Dubai, explained that “the UAE’s visible media identity will enhance the benefits of promoting and marketing exports of manufactured products in the country in foreign markets, and will enable the companies that adopt them On its products, from highlighting and distinguishing it in various markets of the world, ”pointing out that“ the (media identity) of the state gives a moral boost to the exporting companies, to market their products and serve as a distinctive sign of Emirati products known for their high quality in all markets. ”
Advanced stages The
Director General of the Sharjah Chamber of Commerce and Industry, Mohamed Ahmed Amin Al-Awadi stressed that “the launch of the visual media identity of the country came at a time when the UAE had cut advanced stages in various international economic indicators according to various recent reports issued by different parties, and therefore the media identity will be a sign Distinguished supports the promotion of exports and reflects the quality of Emirati products.
International Identities
Several countries have taken for some time, visual identities of media that they have used, either on their exports, within their tourism and cultural campaigns, or to attract investment, most notably the Netherlands, South Korea, Malaysia and Singapore.
And many countries of the world went through creative experiences and projects to create their media identity and build their global image to market their experience and introduce the world to them and to promote their tourism and investment campaigns or to distinguish and market their exports. For example, Australia through the kangaroo logo, Canada through the maple leaf, which is the most widely recognized national symbol in Canada, New Zealand through the logo of the local silver fern, and Britain through the Great Britain logo. Great Britain.