In order to avoid supervision, publishers use code words, "hijacking" promotion and other methods to place gambling advertisements.
How to cut off the chain of interests behind illegal Internet advertisements?
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This year's CCTV 3.15 party reported the issue of illegal betting advertisements on an Internet platform. After the chaos was exposed, illegal gambling advertisements disappeared on major Internet platforms. However, some advertising agents said that it can still be operated on some relatively niche mobile platforms and is more hidden. On social platforms, the promotion of gambling websites has not stopped.
After gambling advertisements are put on the "net earning" vest, they are published on the mobile platform under the guise of "teaching you how to make money", and then step by step lead users to the gambling website "into the pit". This year's CCTV 3.15 party exposed this chaos in the Internet advertising industry.
A recent investigation by reporters found that after being named, the information flow advertisements of gaming websites cannot be placed on the exposed platform, but they can still be operated on other relatively niche mobile platforms, and they are more hidden, and have formed Internet advertisements. Gray chain of interests.
Industry insiders suggest to innovate regulatory methods and methods to accurately crack down on hidden Internet advertising illegal activities.
"Can do'hijacking' promotion"
You can receive red envelopes when you read news and novels, you can make money by watching videos and listening to audio, and you can even earn money by walking, running, chatting, typing, and playing games... These apps that claim to make money by swiping your phone are collectively referred to as "Internet earning" platforms. . These platforms frequently advertise on the Internet and brush up on their presence, attract users to download with "painting pie" propaganda, and use "small profits" to encourage users to pull people off the line.
In actual operation, most of the "wangzhuan" platforms have "routines" such as fraudulent personal information, easy registration and cancellation, and setting "thresholds" to hinder withdrawals. The online gambling advertisements that were exposed by the CCTV 3.15 party before were disguised as such "online earning" advertisements, attracting users to "get the bait."
After being named, can online gambling ads still be available?
On July 27th, the reporter joined a few social groups for the promotion of "wangzhuan" traffic and found that in order to avoid platform supervision, the information posted in the group used code words, wz stands for "wangzhuan", cp stands for lottery, bc and Spinach means gambling.
The reporter contacted one of the promotion agents, and he revealed: "Advertising on gaming websites cannot be done on some large Internet platforms for the time being, but it can be used for'hijacking' promotion."
He explained that "hijacking" promotion is mainly realized by hijacking the browser, which is divided into two types: keyword hijacking and domain name hijacking. In the video case he sent to reporters, it can be seen that once the user's browser is "hijacked", they will jump to a certain gambling website without knowing it.
He also told reporters that ordinary "hijacking" is a probability jump. "It may jump three or four times in 10 times." If it is a more expensive "death robbery", the jump probability can reach 80 to 90%.
Growing in the "secret corner"
During the interview, the reporter discovered that the advertising promotion of online gambling sites is still growing quietly in some "secret corners".
An advertising agent said that the information flow advertisements of gambling websites cannot be placed on the platform that was exposed this time, but they can still be operated on other relatively niche mobile platforms.
Another advertising agent named "S" recommended a more covert promotion method to reporters: "Exposure the contact information of customer service at the end of irrelevant advertising videos or ad copy, so that users who are interested in information can take the initiative Contact customer service", and then lead users to online gambling sites through "Internet earning tutors". In his description, he can provide one-stop advertising services such as pop-ups, screen openings, and interstitials.
On social platforms, the promotion of gambling websites has not stopped.
The reporter searched and found that some personal social accounts are still posting information with the keyword "wangzhuan". The QR code hidden in the picture of Jiugongge still jumps to the online gambling website.
And in some part-time social groups with the themes of "mobile phone part-time" and "baby mother part-time", advertising messages filled with codewords kept scrolling the screen.
As soon as the reporter entered one of the part-time groups, a person named "Miss Mentor" immediately launched "Little Window" and said straightforwardly, "What we do is a lottery game, and we can make a profit by placing bets." "30 yuan principal, 120 to 150 yuan can be withdrawn in one hour". Then a website was sent, asking reporters to register. After the reporter opens the URL link, he will be redirected to a gaming website in a few seconds.
How to cut off the gray industrial chain?
Zhao Zhanzhu, deputy director of Beijing Zhilin Law Firm, said in an interview with a reporter from Workers’ Daily that according to the Advertising Law, advertising publishers and advertising operators should fulfill two review obligations: one is to review the qualifications of advertisers, and the other is Review the legality of advertising content. If the review obligation is not fulfilled, the advertisers shall be jointly and severally liable for the illegal acts.
He pointed out that information containing gambling content belongs to information that is prohibited by laws and administrative regulations from being published or transmitted, and it must not be published in the form of advertisements. Network operators who illegally publish gambling advertisements can be subject to administrative penalties such as confiscation of advertising fees, a fine of 1 million yuan, and the revocation of business licenses.
Qiu Baochang, president of the Beijing Law Society's E-commerce Rule of Law Research Association, pointed out that the use of pictures, videos, and the use of page hijacking and jumps to spread illegal and illegal advertisements involves network security issues. He believes that the regulatory authorities should perform their duties in accordance with the law, and implement a "dual-pronged approach" to the advertising producers and publishing platforms.
"Especially for illegal acts with a certain degree of concealment, the supervisory department must conduct research in a timely manner and innovate supervisory means and methods in order to carry out precise strikes." Zhao Zhanzhi told reporters.
Zhao Occupation believes that the key is to form a normalized law enforcement mechanism, promptly investigate and rigorously investigate and punish illegal acts of Internet advertising, and eliminate the fluke psychology of operators engaging in illegal acts. For suspected crimes, timely transfer to the public security organs for criminal case filing will effectively increase the perpetrator’s illegal costs.
Wang Weiyan