SBI Holdings to acquire a mid-sized securities company to expand its customer base July 29, 15:57

With the reduction in trading fees, competition between online-only securities firms intensified, and major SBI Holdings decided to acquire a mid-sized securities firm to expand its customer base.

And it depends on the announcement, SBI Holdings, acquired securities company of the net full-time, all of the stock of live star securities of several tens of billion yen, and a wholly owned subsidiary to prospect the year in October.

Live Star Securities mainly has individual investors called day traders who have 180,000 accounts and buy and sell many times a day.

SBI is the industry leader with more than 5 million accounts owned by SBI Securities, and we are expanding ties with regional banks such as Fukushima and Shimane, but we would like to further expand our customer base with this acquisition.

In the online securities industry, fees for purchasing investment trusts and buying and selling stocks are the main source of income, but competition is intensifying due to the spread of some of the fees.

Especially for medium-sized securities companies, the business environment is severe, and there is a possibility that the industry reorganization in which major companies and medium-sized companies will cooperate will proceed further in the future.