Yesterday, Kekst CNC, a global company specialized in global strategic institutional communication, a company of the Publicis group, released the results of the fourth issue of opinion polls, against the backdrop of a new Corona virus outbreak.

The study revealed that despite the repercussions of the Corona virus, which exhausted the tourism sector globally, the UAE has strong attractions for travelers and former visitors to the country.

She noted that at least two out of five people who visited the UAE in the past three years, intend to return to the UAE within about a year, indicating a loyal visitor base, with about 44% of former Emirates visitors from the United Kingdom planning to return within a year . France recorded the highest percentage among the four countries surveyed, as more than 54% of previous visitors revealed their desire to return to the UAE, while 43% of ex-visitors in Sweden plan to return, and 40% in Germany.

The study showed the UAE's position as one of the most tourist attractions in the world, where most of the previous visitors - surveyed - indicated that pleasure and entertainment were the main reason for the visit. The proportion of previous visitors from the United Kingdom accounted for 79%, 72% from Germany, 59% from Sweden and 55% from France.

Mazar Masoud, director of "CCST CNBC" in the Middle East, said: "Sincere tourists, who yearn to return to the UAE, constitute an important economic catalyst, especially with the return of tourism activity gradually and facing the economic challenges caused by the epidemic (Covid-19) , Which cast a shadow over the world’s hospitality and entertainment sector. The efforts made by the UAE government, and the health authorities and authorities in the Emirates, to tackle the epidemic, deserve all praise. ”

He added: «While the UAE is strengthening its readiness to receive tourists day after day, British and European tourists are beginning to set their travel plans during the next year. This is an ideal opportunity for the UAE to shed light on preventive measures, enhance its position and a safe destination in the world, for work and tourism alike, and enhance the confidence of visitors and tourists in order to attract them. ”

According to reports, the contribution of the tourism and travel sector to the country's gross domestic product is likely to reach about 72 billion dirhams by 2027. According to the Department of Tourism and Trade Marketing in Dubai (Dubai Tourism), the emirate welcomed more than 16.73 million international visitors in 2019 The spending rate reached 27.9 billion dollars (102 billion dirhams), and the sector's contribution to GDP reached 11.5%.

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