Xinhua News Agency, Shanghai, July 25th (Reporters Xu Xiaoqing and Sun Liping) The 23rd Shanghai International Film Festival kicked off on the morning of the 25th. In response to the impact of the new crown pneumonia epidemic, this film festival released a signal of a gradual recovery in the industry and market.
The Shanghai International Film Festival is the only international category A film festival in China. During the epidemic, the preparation process for the film festival still received strong support from film institutions at home and abroad and people from all walks of life, and all parties actively participated.
As some theaters in my country's low-risk areas have reopened from July 20, the Shanghai International Film Festival scheduled to be held from July 25 to August 2 has attracted much attention, and the audience has responded enthusiastically. According to relevant regulations in the normalization phase of epidemic prevention and control, all online ticket sales are adopted for this film festival. According to regulations, the attendance rate of each movie does not exceed 30%. The audience needs to measure their body temperature, show the "health code", register their personal information, and wear masks throughout the process. These measures have been understood and supported by the audience.
This year's film festival is held in parallel offline and online. While effectively preventing and controlling the epidemic, it also satisfies the needs of viewing movies from all walks of life and promotes the resumption of work in the film industry. During the film festival, 29 designated theaters in Shanghai will show more than 320 Chinese and foreign films, including more than 200 films in the world premiere, Asian premiere and China premiere. On the morning of the 25th, the film festival screenings began one after another, and the scene was in order.
The 9-day film festival will also host events such as the Golden Goblet Forum and master classes, the "Belt and Road" film week, and film project venture capital. In addition to cinema screenings, open-air screenings and online screenings were also launched for the first time. The open-air movie screening covers 7 business districts and more than 30 communities in Shanghai.
The Shanghai International Film Festival's Golden Goblet Award main competition unit and Asian Newcomer Award unit will not be judged this year due to the epidemic, but the official list of selected films will be announced, and a meeting between Chinese and foreign crews will be held. Some activities will rely on Internet technical support and videos The broadcast is complete. International film and television transactions will also take the "cloud market" approach. The organizing committee said that this will help to balance the prevention and control of the epidemic and the recovery of the film industry.