Shanghai's 137 trading headquarters lead the industry
News from this newspaper (Reporter Wu Weiqun) Under the epidemic situation, Shanghai trade-based headquarters companies have leveraged their supply chain advantages to ensure the stability of the upstream and downstream industrial chains and help resume work and production. The latest survey results from the Municipal Commission of Commerce show that since 2016, the annual sales of three batches of 137 trade-oriented headquarters companies identified by Shanghai have accounted for nearly half of the city's total merchandise sales. In the first half of this year, in the face of heavy pressure, the cumulative revenue of 137 trading-based headquarters companies still achieved positive growth, especially in the fields of commodities, automobiles, and international trade. The trading-based headquarters companies took the initiative to cooperate with each other and cooperate with domestic and foreign trade to help Construction of Shanghai International Trade Center.
Shanghai Steel Union is a trade-based headquarter company that takes industrial big data as its core and extends the steel supply chain to data, trading, warehousing and transportation services to form an integrated ecosystem. The volume of steel spot transactions accounts for China's steel e-commerce settlement market The share is 34%. After the outbreak, local logistics controls have hindered the offline business of traditional steel mills and steel traders. Coupled with declining demand and falling steel prices, the entire industry is facing severe challenges.
The industry chain cannot be broken! Shanghai Ganglian immediately launched the "Steel Bank Cloud Plan" to leverage its advantages in the fields of technology such as Internet + and big data to create a trading platform integrating online trading, warehousing and processing, logistics, supply chain finance and other industry-wide digital ecological services. Reduce the impact of the epidemic on bulk steel trade. The online service product "Steel Silver Cloud" has been successfully developed and announced that it will be free to use before May 1 this year, so that steel traders affected by the epidemic can enjoy smart bookkeeping, settlement classification, inventory management, and payments for free without leaving home. Efficient online office services such as transfers.
Not only that, the steel trade industry is a capital-intensive industry. The stagnant logistics and declining demand have caused problems in the capital turnover of steel traders, mainly small and medium-sized enterprises. At this time, Shanghai Ganglian, together with Internet Commercial Bank and Fumin Bank, jointly launched a "bill through train" service to solve the problem of corporate capital turnover. Customers can enjoy discounts, and they can also be opened online and automatically reviewed.
Two steps of "good chess" will revitalize the entire steel trade industry chain in Shanghai. In the first quarter of 2020, Shanghai Steel Union completed a spot transaction of 5.6521 million tons of steel products, a year-on-year increase of 15%.
Yongda Group, a trading-based headquarter company, is a leading company in Shanghai automobile sales. It has 61 4S showrooms in the city and has a market share of 30%. After the outbreak, the passenger flow of corporate showrooms dropped sharply, and Yongda Group quickly established a new media business unit to empower online marketing and customer acquisition. After half a year of operation, the number of fans of "Yongda Automobile" has grown from 458,000 to 1.7 million, an increase of over 1.2 million. Enterprises have obtained 426 incremental orders through new media channels, and the total number of top Internet celebrity fans has exceeded 220,000. In June of this year, Yongda Motors and Douyin Shanghai launched a cooperation to create an official topic of "Shanghai Jimei Car Owners Festival", attracting millions of people and detonating the new media platform. So far, the topic has attracted more than 5 million attentions. .
At the beginning of May this year, the "Five-Five Shopping Festival" kicked off in Shanghai, and the promotion of automobile consumption was the highlight. Due to the deployment of new retail in advance, Yongda won 2,227 new car sales orders in Shanghai only from May 1 to 5, a year-on-year increase of 112%, with a transaction amount of 596 million yuan. In the second quarter, Yongda’s vehicle sales in Shanghai totaled 18,422 vehicles, up 5% year-on-year.
During the epidemic, Shanghai trading-based companies also worked hard to maintain overseas projects to help companies find a way to "go to sea". Shanghai Yibei Network Information Service Co., Ltd. (eBay) and Shanghai Cross-border E-commerce Industry Association, Shanghai Cross-border E-commerce Public Service Platform, Shanghai Chamber of Commerce for Import and Export and other cross-border e-commerce industry organizations jointly launched a series of online training programs , Nearly a thousand small and medium enterprises participated. Under the guidance of the Municipal Commission of Commerce, and the Shanghai Cross-border E-Commerce Industry Association jointly organized a series of activities "Going to the Sea with Premium E-Road" to provide Shanghai enterprises with special entry channels and rapid entry approval procedures, and provide corresponding traffic support and help Enterprises and brands open up the cross-border transaction industry chain trend forecasting, product pricing, finance and logistics management and other links, and promote high-quality enterprises and superior brands to set sail.
In the first quarter of this year, various categories of products sold by Chinese sellers on the eBay platform showed an upward trend in markets such as the United States, Britain, Germany, and Australia, especially in the categories of home decoration, sporting goods, health and beauty, and other categories. On eBay America, the sales of aerobic exercise equipment from Chinese sellers increased by 30% year-on-year, and the sales of lawn mowers increased significantly, with a year-on-year increase of nearly 40%. According to eBay Germany, sales of sofas and armchairs by Chinese sellers both increased by nearly 60%, vacuum cleaners increased by more than 50%, and air-conditioners increased by 130%. In eBay Australia, the sales growth of electric scooters even reached 120%.
It is reported that a new round of declaration and confirmation of trade-oriented headquarters has started. The relevant person in charge of the Municipal Commission of Commerce introduced that in the next stage, Shanghai will focus on key areas such as the new area of the Free Trade Zone, Hongqiao Business District, the Yangtze River Delta Integration Demonstration Zone and the North Bund, and further optimize the business environment through policy guidance and supporting services. Speed up the cultivation of a group of headquarters enterprises with a certain scale and level of competence. At the same time, we will give play to the leading role of trade-based headquarters companies in the industrial chain, deploy supply chains in the Asia-Pacific region and the world, and help upstream and downstream companies to become more and more happy on the road of "double cycle".