Speaking of animation, everyone's first reaction may be Japan, Europe and the United States, but in recent years, the reputation of domestic animation can be said to be getting better and better. The quantity and quality of original animation works have shown a clear upward trend.
The number of domestic animation has increased
Phenomenal works are well received
Each episode is more than ten minutes, and the end is equipped with exquisite small theater popular science, history and culture knowledge. The first season of the domestic original cartoon "Dali Temple Journal" has just ended recently, with a broadcast volume of over 100 million, ranking first in monthly and weekly rankings . The person in charge told reporters that follow-up animated films and live-action dramas have also been put on the agenda.
In recent years, excellent domestic works have continued to emerge. The animation series of the super-popular Chinese manga "Fox Fairy Little Matchmaker" has been updated to the 8th season; another Chinese manga adaptation of "Under One Man" has launched its third season this year, only on The number of broadcasts reached 700 million in half a year; "Assassin 5-6" was purchased by Netflix, the world's largest paid video website, and was launched in more than 190 countries and regions.
According to statistics, the number of domestic animations has experienced explosive growth in the past three years. In 2019, more than 10,000 works have been launched on various platforms. Domestic animations have surpassed Japanese fan dramas for the first time in popularity, and the industry as a whole is in a period of accelerated development.
Li Xiaoting, Director of Tencent Animation IP Development Center: In the first half of this year, there were about 1,700 domestic comics uploaded on our platform, an increase of about 30% over the same period last year. In recent years, with the efforts of relevant industry departments and other industries, China The comic part has been greatly improved.
Animation major in universities
Continuous improvement of salary
With the rapid development of the animation industry, many domestic colleges and universities have opened animation and other digital media majors. How is the animation major in the university taught? What about future employment prospects and salary?
In the College of Art and Media of Tongji University, when the reporter interviewed, the animation lecturer, Mr. Jin, was giving an online class to the students. He told the reporter that this class was a summer course, which was practice-oriented and was mainly aimed at students in the first and second grades. Next to the classroom is a dome laboratory for students to study and study.
Teacher Jin told reporters that in addition to the ball screen laboratory, the college also has more than a dozen laboratories such as VR, motion capture, and green screen. In recent years, with the development of the industry, the salary level of students after graduation has also increased. For students who graduated for about three years, the executive director's salary is about 15,000 yuan, which is much better than before.
The reporter then came to a large animation company in Jing'an District, Shanghai. The person in charge told the reporter that the company has branches in the United States, South Korea and other countries, with a total of nearly 500 people.
Dong Yi is the co-founder of this company. After graduating from the animation major in 2014, he participated in the founding of the company. At present, the company has developed into one of the largest animation companies in China. He told reporters that doing animation is like a craftsman. It takes a long time to accumulate and hone his skills. The salary level is proportional to time and ability.
Dong Yi, co-founder of Dream Animation Animation: The monthly salary is about 10,000 yuan-15,000 yuan. As an excellent animator, it is such a basic guarantee. The higher the salary, the higher the salary, because the skill at hand is getting better and better.
Zhu Yuping, Vice President of Shanghai Animation Industry Association: Now the domestic animation companies are already large in scale and there are many talents. There is no shortage of mid-end production talents. What is lacking is creative, front-end screenwriters, directors, art designers and other high-end talents. .
In the past ten years, the number of registrations of animation-related companies in my country has been increasing year by year. In 2019, the number of registrations of animation-related companies reached 119,000, a year-on-year increase of 32.5% compared with 2018. The scale of the industry and the number of employees are constantly expanding.