Chinanews.com, Jinjiang, Fujian, July 23 (Reporter Hong Sun) Organizing Committee of the Fourth Cross-Strait Food Fair, the Seventh Fujian-Taiwan (Quanzhou) Food Fair and the First Online Food Fair ("Food Fair") The meeting disclosed on the 23rd that the results of this exhibition exceeded expectations, with an intentional transaction volume of 13.86 billion yuan, a year-on-year increase of 28.6%.
On the basis of strict prevention and control of the epidemic, the current "Food Fair" was held in Jinjiang, Fujian from July 20 to 22. It was the first domestic food professional exhibition that was filed by the Ministry of Commerce and held as scheduled during the epidemic.
For the first time, exhibitors will “move” the live broadcast room into the “Food Fair”. Photo by Sun Hong
The relevant person in charge of the "Food Fair" organizing committee revealed that this exhibition presented three major highlights, including a new scale, greater professionalism, and more innovative elements. Among them, this year's innovative "online + offline" two-line exhibition model attracted 693 companies including 62 Taiwanese companies to participate in the exhibition, and more than 1,000 companies from home and abroad participated in the online exhibition, the scale hit a record high.
In addition, centering on the goal of creating an international snack food professional exhibition, this "Food Fair" closely links the upstream and downstream industrial chain of snack food manufacturing, setting up snack food products, food processing and packaging machinery, food technology, food raw and auxiliary materials and additives, and packaging. There are six categories of design and new retail brands, which focus on displaying the latest developments, latest technologies, latest trends, and latest products in the food industry, providing an international and professional food industry docking platform for customers from all over the world.
Model innovation, product innovation, channel innovation... At this "Food Fair", all exhibiting companies are full of energy and actively expand marketing channels while displaying their innovative research and development results after the war. According to preliminary statistics, more than 30% of exhibitors have released new products, attracting a large number of dealers and buyers to place orders.
During the "Food Fair", exhibiting companies rely on the exhibition, combined with the "online + offline" strategy, cooperate with well-known e-commerce platforms, support e-commerce live broadcast professional teams, and actively expand marketing channels. Among them, Lilv Group established a professional team of Douyin and e-commerce live broadcasts to accelerate the online market and seize market share; food companies such as Youmeng and Urban Ranch invited a number of Internet celebrities to live broadcast to fuel the "Food Fair" boom.
It is understood that as a "national brand" international snack food professional exhibition, the "Food Fair" has been carefully cultivated for many years, and the scale and influence of the exhibition have increased year by year. The characteristics of cooperation and international exchanges between Fujian and Taiwan have become more prominent, and it has become a leader in the food industry across the strait. A weather vane of development, a big stage for domestic and foreign food companies and employees to exchange and learn, and to discuss business opportunities. (Finish)