The epidemic speeds up the transformation of the accommodation and catering industry
Newspaper (Reporter Yang Zhaokui) "The restaurant and catering industry is one of the industries most affected by the epidemic, but the epidemic has also accelerated the process of greening, digitization and multi-formatization of the accommodation and catering industry. Various attempts such as food retailing, live streaming, private traffic, community marketing, and contactless services." On July 17, the opening ceremony of the Ninth China Hotel Culture Festival and National Hotel Industry Promotion Conference was held in Guangzhou. Han Ming, president of the China Hotel Association, said at the opening ceremony.
Han Ming pointed out that the average occupancy rate of the national lodging industry from January to May was less than 40% due to the cliff-like decrease in business travellers, tourist travellers, conventions and banquets. According to the latest data released by the National Bureau of Statistics on July 16, the national catering revenue from January to June was 1,460.9 billion yuan, a year-on-year decrease of 32.8%.
"In the long run, this epidemic has accelerated the pace of the transformation of the accommodation and catering industry. For example, accelerating digital transformation, through online office, online training, community marketing, intelligent services, etc., to promote online services; accelerate green development, Adapt to consumers' new development needs for peace of mind, safety, and health." Han Ming said.
It is also understood that in recent years, the chain and branding of the hotel industry have shown a gradual increase, and the epidemic has accelerated this process. Experts pointed out that in the context of the normalization of epidemic prevention and control, many individual hotels can not withstand operating pressure, the real anti-risk hotel chain. Now, some hotel chains have revealed plans to speed up store openings, which is a decision made to cater to the background of hotel chains.