Chinanews.com, July 17, 2020. Affected by the new crown epidemic, all walks of life are facing many challenges, and the catering industry will undoubtedly bear the brunt.
A set of data revealed the bleakness of the catering industry during the epidemic. Data from AiMedia Consulting's "Research Report on the Operation and Reform of China's Catering Industry in 2020 "New Crown Epidemic Period" shows that in the first quarter of 2020, the national catering industry's revenue fell by 44.3% year-on-year; It is expected to drop to 9.414 million in 2020.
It needs to be seen that not only the losses behind the epidemic, but also more opportunities.
Gains and losses in the post-epidemic era
Affected by the epidemic situation, the development of the catering industry in various regions has been frustrated this year, and the flow of canteen customers has dropped significantly. Now, as the epidemic situation improves, the restaurant's dine-in has gradually recovered. When asked what they most want to do after the epidemic, many people choose to eat a big meal outside.
However, people after the epidemic are still worried. This kind of worries and the outbreak of the epidemic made it difficult for many companies to parry. On July 7, Haidilao issued a profit warning. In the first half of the year, the company expects revenue to fall by about 20% compared with the same period in 2019. Xi'an Food expects net profit attributable to shareholders of listed companies in the first half of the year to range from -78.38 million yuan to -64.13 million yuan. At the same time, in the first half of the year, Quanjude expects that the net profit attributable to shareholders of listed companies will be 151,863,200 yuan to 138,862,300 yuan.
Just when many traditional companies were in trouble, on June 22nd, a robot restaurant complex that had never been seen before was opened near the headquarters of Country Garden in Shunde, Guangdong. The restaurant covers the three major formats of Chinese food, hot pot and fast food. A total of more than 20 types of catering robot equipment such as wok robots, claypot rice robots and noodles robots are displayed at the "post". All core technologies are independently developed by Qianxi Robot Catering Group , Choose a rich, second-class meal. In this restaurant, the robot intelligent sorting system "bricks" the dishes in an orderly manner, the wok robot automatically recognizes the menus and the dishes, and the AGV delivery trolley moves smoothly on the cloud track above the head. drop……
It can be found that allowing automated and intelligent robots to replace complex catering service work can help solve the cost, human efficiency, and efficiency of catering companies, as well as solve the catering time, cost, and safety that consumers are concerned about. Health and other issues. Especially in the post-epidemic era, robot catering can reduce human-to-human contact, reflecting a highly "marginally increasing" effect.
0 to 1 Quickly deploy smart dining
In the post-epidemic era, Country Garden used robots as the starting point for the layout of the catering industry.
In fact, Country Garden announced its entry into the field of robots in July 2018, and in May 2019, it specially established the Qianxi Robot Catering Group (hereinafter referred to as "Qianxi Group"). Obviously, Country Garden, which has accumulated a large scale and strong strength in the real estate industry, is an opportunity to see the smart catering industry and is determined to become a pioneer in this field.
Data from the National Bureau of Statistics shows that in 2019, my country's catering industry revenue reached 467.1 billion yuan, an increase of 9.4% over the previous year. With the orderly resumption of production and production after the epidemic, and the further release of household consumption, it is expected that the scale of my country's catering market will exceed 5 trillion yuan in 2020. The catering industry will undoubtedly be an important industry that forms a strong domestic market and unleashes the potential of domestic demand.
In the face of the huge blue ocean market and the development of the robot catering industry, Country Garden’s reason given is very simple, that is, it is in line with the value positioning of "good for people and good for society". Robot cooking is stable, efficient, safe, and can be quickly standardized and copied. It has a synergistic effect with its own real estate, agriculture and other businesses, and can truly serve a modern and beautiful life.
The most important thing is to combine the current environment and situation, expand and extend from the perspectives of safety, quality, efficiency, competitiveness, etc., and develop food and beverage robots, and even construction robots and other businesses, becoming a new battlefield opened by Country Garden.
It is reported that after the establishment of Qianxi Group in Country Garden, it has achieved rapid progress from R&D and manufacturing, system construction to overall operation from 0 to 1 in more than a year. As of May 2020, Qianxi Group has submitted more than 500 patent applications and independently developed more than 80 personal equipment and software systems, of which 61 have been put into use. In addition to 6 robot restaurants, it is still in Machong Town, Dongguan Construction of 60,000 square meters of central kitchen.
At present, Qianxi Group's business has covered the entire industrial chain of back-end supply chain production (central kitchen), robot production, restaurant store operation and robot stand-alone equipment operation.
Perfect industrial chain with the help of diversification
The China Food & Beverage Report 2019 predicts that with the rise of new consumer groups, the future development trend of the food and beverage industry will be industry structure shift, supply-side digitization, business model upgrade, intelligent business, food and beverage retail, and refined operations. In the post-epidemic era, the robot restaurant has reduced human-to-human contact in multiple links. This dining method meets current needs and represents future trends.
At the same time, the greater significance of the robot restaurant is also to promote the upgrading and transformation of the catering industry through technological innovation, and actively move towards smart. In this regard, robots, as one of Country Garden's main development efforts, have seen a key step in terms of investment, research and development, and early results.
Based on Country Garden's diversified industrial layout, it will form an industrial closed loop for input and output. At the front end of the supply chain, Qianxi Group cooperates with Country Garden's agricultural sector to promote direct mining at the production site, and builds a central kitchen by itself to realize the monitoring and traceability of the entire process of food ingredients. All of them can quickly land in multiple scenarios including real estate projects, hotels, education, real estate, etc., and eventually achieve the coordinated development of upstream and downstream industrial chains.
In the future, Qianxi Group will provide stand-alone equipment for catering robots, open FOODOM robot restaurant offline, and provide an overall solution for the intelligent transformation of traditional catering spaces. It will help the concept of "hope that society will become better because of our existence" Implementation. Especially under the guidance of new infrastructure development initiatives such as big data, 5G, artificial intelligence, and the Internet of Things, Country Garden will create more intelligent, practical, and convenient scientific and technological achievements.