Inter-provincial team tour restarts the cultural and tourism industry to respond positively

　　Recently, the Ministry of Culture and Tourism issued a notice on matters related to the promotion of the expansion of resumption and resumption of business of tourism enterprises, and resumed cross-provincial (regional, municipal) group tourism. This news instantly "brushed the screen", activating the cultural tourism industry that has been quiet for nearly half a year. People in the cultural and tourism industry have expressed that to take back the delayed time of the epidemic and activate the suppressed and frozen tourism consumption, not only to provide new products and improve new quality in response to new consumption and new needs, but also to achieve high-quality development of the cultural tourism industry; It is necessary to work hard to protect the main body of employment, people's livelihood and the market, accelerate the full restoration of the normal production and living order, and promote the healthy development of the national economy.

The tourism market is gradually rejuvenating

　　"Start work, work!" The notice of restarting the cross-provincial team tour was "one order", and the travel industry responded quickly. Some travel agencies met overnight to start operations, and some travel companies stepped up to design posters to speed up the resumption of business. Even consumers Can't wait to act. According to the statistics of the Ctrip platform, one hour after the announcement, the search volume of various sectors on the platform, such as vacation, hotel, and civil aviation, has risen rapidly. The domestic instant search volume of group travel and free travel has skyrocketed by 500% compared with before the opening. The summer vacation of domestic tourists The willingness to travel was quickly stimulated.

　　"The days of work stoppage are very uncomfortable, with little income, a lot of anxiety, and often worried. After half a year of idleness, I look forward to returning to the original busy working state, happy and practical." Wang Chong, who works in a Shanghai travel company, said as a cultural traveler. Voice.

　　Affected by the epidemic, the cultural and tourism enterprises were completely closed in the first half of the year. In 2019, the total revenue of China's tourism industry is 6.5 trillion yuan, an average of 17.8 billion yuan a day, which means that the entire industry will stagnate and earn less than 20 billion yuan a day. Fang Huaping, vice president of CYTS International Integrated Marketing Consulting Co., Ltd., said: "In the most difficult moment, the company only paid basic wages and barely maintained the stability of the team. Fortunately, those days are about to pass, and now it is finally back to work and operations must be accelerated."

　　"Although cross-provincial team tours are suspended and many travel agencies are shut down, we are not idle and have been doing market research and preparation work." Yang Yungang, chairman of Hongtai Wenlu Luyou RV, judged that China's macroeconomic fundamentals are still good, tourism The industrial chain is still in place, and consumers' pursuit of a healthy and beautiful life is still just in need. The epidemic situation has also increased consumers' demand for health tourism and quality tourism. In response to the characteristics of RV tours, in response to the requirements of the national development strategy for the Long March, the Great Wall, the Grand Canal, the Yellow River and other regions, we will step up the layout of RV camps and routes to guide and meet consumer demand for RV tours.

Orderly resume operation under normalized prevention and control

　　The Ministry of Culture and Tourism also issued the “Guidelines for the Prevention and Control Measures for the Orderly Resumption of Business Operations of Travel Agencies” when promoting the expansion of the resumption of business operations of tourism enterprises, from the aspects of pre-trip management, itinerary management, internal management of the enterprise, emergency treatment, and safeguard measures. Guide the national travel agencies to do a good job in normalizing prevention and control of the epidemic situation and orderly restoring operations.

　　The local cultural and tourism administrative departments put the epidemic prevention and control in the first place in accordance with the principle of territoriality, combined with the characteristics of team travel involving a wide range, large mobility, and long chain, etc., to formulate epidemic prevention and control plans and emergency plans, and make timely and dynamic adjustments. All localities will guide travel agencies to strictly implement the epidemic prevention and control regulations, formulate business operation epidemic prevention and control plans and emergency plans in accordance with relevant technical guidelines, establish response mechanisms, carry out emergency drills, and improve disposal capabilities. In accordance with the principle of "who organizes, manages, and is responsible", the company's main responsibility should be consolidated, the prevention and control responsibilities should be carried out to specific departments and individuals, and the prevention and control of epidemic situations in tourist invitation, organization, and reception should be strictly carried out.

　　Industry sources said that it is still not possible to relax the vigilance of the epidemic. Visitors still need to maintain an effective social distance, wear masks in dense spaces, do self-protection measures such as using public chopsticks and meal sharing systems for public dining, and still need health codes and big data. , Body temperature measurement and other existing prevention and control measures can not be careless. People in the cultural and tourism industry are also worried that after the restoration of inter-provincial team tourism, they may also encounter practical problems such as local “soil policy”, non-communicability of green codes, and non-approval of nucleic acid detection in different places. It is recommended to improve the universality of health codes and implement a unified national The recognized health codes flow in an orderly manner.

Restart the tourism market to take a new path

　　With the long-awaited restart of cross-provincial team tours, will the tourism market usher in retaliatory and rebounding growth immediately? Some people in the tourism industry are cautious. They believe that due to the epidemic, the resumption of enterprises in the short term will inevitably face the dual problems of a weak consumer market and increased management and operating costs. The current resumption of production and production is not the inertia to follow the old path, but to seek new directions based on the situation, move to the new path, must have innovative ideas and measures.

　　Lin Zhongyi, chairman of the "Grand Ceremony Series" tourism and culture company, found that the epidemic has made people reflect on their lifestyles and deeply appreciate the preciousness of health and happiness. Recreation tours, study tours and rural tours will be hot spots for tourism consumption. Therefore, the cultural and tourism industry must seize the opportunity to develop new formats, and plan to launch the basic needs that can meet the needs of "safe living, safe travel, and safe meals", and at the same time meet the personalized needs of "raising, leisure, emotion, and wonder". While conscientiously doing a good job in the prevention and control of the epidemic, we will welcome the recovery of the tourism market.

　　my country's tourism business is mainly divided into cross-border travel and domestic travel, domestic travel accounts for about 80%. The current cross-border tourism business will not resume for the time being. The restoration of cross-provincial team tourism is undoubtedly a major benefit for accelerating the recovery of domestic tourism and supporting the development of the tourism industry. According to Shi Peiwen, chairman of Gansu Cultural Tourism Industry Group Co., Ltd., whether consumers are willing to continue with group tours and whether existing products meet consumer demand has become a new "big test" for the cultural tourism industry.

　　The cultural tourism industry is the vanguard of the transformation of economic kinetic energy in the western region. The summer tourism season is about to begin, and the recovery of the cultural tourism industry in the western region must change its thinking in a timely manner. At present, Gansu pays more attention to the "value-oriented" innovative tourism model, focusing on creating new models such as off-site self-driving tours, photography tours, parent-child tours, and RV tours to meet the travel requirements of mid- to high-end consumers with spending power. During the "May Day" period, Gansu Province achieved rural tourism revenue of about 390 million yuan in five days. Among them, the overall consumption potential of tourists is relatively high, and the proportion of tourists with medium and high consumption potential is as high as 95%. Shi Peiwen believes that through the data, it can be seen that strengthening the supply of products and routes, improving services and quality, and stimulating consumers' willingness to consume domestic tourism can promote the high-quality development of the domestic tourism market.

(Reporter Zhang Yuling)