Dubai has launched a new initiative to ensure compliance by tourist and commercial establishments, including hotels, retail stores, restaurants and tourist destinations, with all public health protocols to prevent "Covid-19", and to manage this crisis, as part of efforts to enhance its position as one of the safe destinations in the world. , Especially with the start of receiving tourists from outside the country, starting from the seventh of this July, as well as to reassure the visitors of those destinations from within the state, and to encourage domestic tourism.
Verification of the commitment of these establishments to the preventive procedures is carried out within a specific procedure that is applied, in cooperation between the Department of Tourism and Commerce Marketing in Dubai (Dubai Tourism), Dubai Economy, and the Dubai Municipality, which in turn will be granted the stamp of “Dubai Guarantee” (DUBAI ASSURED) for hotels and shops. Retail, restaurants and tourist destinations, which have complied with all health and safety guidelines issued by these three government agencies, in line with the preventive protocols recommended by the Supreme Committee for Crisis and Disaster Management in Dubai.
Give the seal
The “Dubai Warranty” stamp will be granted free of charge, and it will be valid for 15 days, and it will be renewed every two weeks after tours for the employees of the competent authorities to inspect these facilities. With the reopening of many public and private facilities, including beaches, shopping centers, restaurants, swimming pools and golf courses, as well as the resumption of tourism activities, such as water sports, and camping, the stamp of “Dubai Guarantee” will cover all places where dealing directly with visitors in different parts of City. More than 1,000 establishments have been vetted so far to see if they comply with the guidelines, and if they qualify for the seal.
This initiative assures the guests of everyone’s commitment to public health and safety measures, which have been approved by the relevant authorities at all stages of the visitors' journey.
Successful strategy
"The successful strategy adopted by the Dubai government in dealing with the pandemic (Covid-19) is the product of the wise vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum," said Hilal Saeed Al Marri, Director General of the Department of Tourism and Commerce Marketing in Dubai (Dubai Tourism), in a statement yesterday. , Vice President and Prime Minister of the UAE and Ruler of Dubai, and the follow-up of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, as it contributed to creating an appropriate environment for the resumption of visitors and tourists, while the health and safety of our residents and guests remain our top priority. The Seal (Dubai Guarantee) initiative was also fully supported by the Dubai Economy and Dubai Municipality, which reflects the solidarity of efforts to establish health and safety standards, in addition to enhancing confidence among travelers that Dubai is one of the safest destinations in the world.
He added: "Dubai is keen to apply the highest international standards and best practices in the field of health and safety, as it is a global destination, as it harnesses all its capabilities in the public and private sectors, to develop initiatives that contribute to the gradual return to normal life."
Al-Marri continued: «While health and preventive measures to maintain public health have become a top concern for travelers when choosing their preferred destination for travel, the Dubai Warranty seal is an important initiative that will serve to reassure visitors, who will have fun experiences, and also be safe in Every stage of their journey, from their arrival in Dubai to their departure. ”
Fruitful cooperation
For his part, Director General of Dubai Economy, Sami Al-Qamzi, said that «the commitment demonstrated by commercial institutions, and their full compliance with precautionary measures, has contributed to enabling Dubai to resume various activities within all areas, and to receive visitors again.»
"We express our appreciation for the level of fruitful coordination and cooperation between the government and private sectors, and the new level of preparations taken by the Emirate of Dubai, and we believe that safety, stability and resilience are very important factors in the new plans, while the seal (Dubai Guarantee) is an inspiring initiative that highlights Dubai's success in enhancing Its capabilities and assertion of its distinguished position are a safe destination and a global center for tourism, retail and entertainment.
Effective steps
For his part, the Director General of Dubai Municipality, Daoud Al Hajri said: “Dubai Municipality is taking effective steps towards promoting health and safety in Dubai, as well as the return of daily life to normal within a safe environment, while emphasizing the importance of guests enjoying a distinctive stay, as it includes precautionary measures in hotels. Guests practice all activities, including beaches, with continued follow-up to ensure compliance with all precautions, to ensure that all hotels in Dubai are prepared to receive guests and enjoy their time in a healthy and safe place, where community health comes as the most important priority.
A survey, conducted by the global consulting firm (HVS), on choosing a future travel destination, showed that 85% of travelers will choose the city they prefer, based on its reputation and the quality of actions taken by its government, and the extent of its success in managing this crisis, including safety measures implemented by As well as the quality of the health care system and services available.
The hospitality sector
The diversity that Dubai offers to its visitors in the hospitality sector, retail trade, restaurants and entertainment destinations is an important part of its identity, which integrates with achieving the comprehensive growth of the tourism sector, and providing the best experiences, compared to its counterparts from international cities, and also reflects its ability to meet the needs of And the requirements of its visitors from all over the world at all times.