Dubai has launched a new initiative to ensure compliance by tourism and commercial establishments, including hotels, retail stores, restaurants, and tourist destinations, with all public health protocols to prevent the new Corona Virus "Covid-19" and to manage this crisis, as part of efforts to enhance its position as one of the safe destinations in the world. , Especially with the start of receiving tourists from outside the country starting from the seventh of this July, as well as to reassure the visitors of those destinations from within the state and encourage domestic tourism.
Verification of the commitment of these establishments to preventive measures is being carried out within a specific procedure that is applied in cooperation between the Department of Tourism and Commercial Marketing in Dubai "Dubai Tourism", and the Department of Economic Development "Dubai Economic", and "Dubai Municipality" who will in turn grant the stamp "Dubai Warranty" (DUBAI) ASSURED) for hotels, retail stores, restaurants and tourist destinations that have complied with all health and safety guidelines issued by these three government agencies, and in line with the preventive protocols recommended by the Supreme Committee for Crisis and Disaster Management in Dubai.
The Dubai Warranty stamp will be granted free of charge and will be valid for 15 days, and it will be renewed every two weeks after tours for the employees of the competent authorities to inspect these facilities. With the reopening of many public and private facilities including beaches, shopping malls, restaurants, swimming pools and golf courses, as well as the resumption of tourism activities such as water sports and camping, the "Dubai Warranty" stamp will cover all places where direct dealing with visitors across the city is taken place. More than 1,000 establishments have been vetted so far to see if they comply with the guidelines, and if they qualify for the seal.
This initiative contributes to reassuring the guests of the commitment of everyone to the safety and public health measures approved by the relevant authorities in all stages of the visitors' journey, including hotels, tourist attractions, shopping malls, retail stores, restaurants, cafes and entertainment areas. Institutions can also demonstrate their commitment to health and safety measures through the use of this visual identity in Its communications and marketing campaigns.
Successful strategy
Commenting on this initiative, the Director General of the Dubai Tourism and Commerce Marketing Department Hilal Saeed Al-Marri, “Dubai Tourism” said: “The successful strategy adopted by the Dubai government in dealing with the pandemic of“ Covid-19 ”is the result of the wise vision of His Highness Sheikh Mohammed bin Rashid. Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God bless him, and the follow-up of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, as it contributed to creating the appropriate environment to resume receiving visitors and tourists, while the health and safety of our residents and guests remains At the top of our priorities ... and the "Dubai Guarantee" sealing initiative also enjoyed the full support of the Department of Economic Development and Dubai Municipality, which reflects the solidarity of efforts to establish health and safety standards, in addition to enhancing the confidence of travelers that Dubai is one of the safest destinations in the world. .
He added: "Dubai is keen to apply the highest international standards and best practices in the field of health and safety as it is a global destination, and it harnesses all its capabilities in the public and private sectors to develop initiatives that contribute to the gradual return to normal life. At a time when health and preventive measures adopted to preserve health have become The public is at the forefront of the interests of travelers when choosing their preferred destination for travel, the seal of "Dubai Guarantee" is one of the important initiatives that will serve to reassure visitors, who will experience pleasant and also safe experiences in every stage of their journey starting from their arrival in Dubai until they leave it. This seal comes with Dubai obtaining the Safe Travel Seal from the World Travel and Tourism Council, which confirms the accuracy of the city’s health, safety, cleaning and sterilization protocols that are in line with international standards and best practices in this field. ”
Fruitful cooperation
For his part, Director General of Dubai Economic Sami Al-Qamzi said: “The commitment demonstrated by commercial institutions and their full compliance with precautionary measures has contributed to enabling Dubai to resume various activities within all fields, and to receive visitors again. We also express our appreciation for the level of fruitful coordination and cooperation between the sector Government and the private sector, and the new level of preparations made by the Emirate of Dubai, and we believe that safety, stability and resilience are very important factors in the new plans, while the seal of "Dubai Guarantee" is an inspiring initiative that highlights Dubai's success in enhancing its capabilities, and affirms its distinguished position as a safe destination and a global center for tourism Retail and entertainment. "
Effective steps
For his part, the Director General of Dubai Municipality, David Al-Hajri said: “Dubai Municipality is taking effective steps towards promoting health and safety in Dubai, as well as returning daily life to normal within a safe environment, while emphasizing the importance of guests enjoying a distinctive stay, as precautionary measures in hotels ensure that guests practice For all activities, including beaches, with continued follow-up to ensure adherence to all precautionary measures to ensure that all hotels in Dubai are prepared to receive guests and enjoy their time in a healthy and safe place where community health comes as the most important priority.
A survey conducted by the global consulting firm HVS, on choosing a future travel destination, showed that 85 percent of travelers will choose the city they prefer based on its reputation and the quality of the actions taken by its government and the extent of its success in managing this crisis, including safety measures implemented by it as well as the quality of the health care system and services Available.
In addition to the preventive measures that must be followed, which include putting masks all the time, whether for guests or employees, all hotel establishments must perform sterilization operations for their facilities daily, as well as carrying out thorough cleaning and use of disinfectants in all rooms, air conditioning systems, equipment, and tanks, Toilets, in addition to ensuring extensive sterilization of areas where guests are welcomed and communicated with, especially the lobby lounges, swimming pools, restaurants, and other common facilities, while hotel entrances will be equipped with examination devices for guests without contact. On the other hand, the mall uses advanced technologies including thermal scanners and cameras to monitor the movement of visitors at all entrances. Within the framework of the Dubai Municipality’s guidelines, public parks and beaches that visitors must adhere to have been reopened, and restaurants have been allowed to provide services to guests within special arrangements that include the proportion of specific jobs with the need to maintain a distance of two meters between each table and the other.
Dubai has also circulated a set of preventive measures that must be adhered to in all places and entities whose work requires direct communication with the public and visitors, in line with the guidelines for reopening commercial activities for both public and private sector institutions.
The diversity that Dubai offers to its visitors from offers in the hospitality sector, retail trade, restaurants, and entertainment destinations is an important part of its identity, which integrates with achieving the comprehensive growth of the tourism sector, and providing the best experiences compared to its counterparts from international cities, and also reflects its ability to meet the needs of And the requirements of its visitors from all over the world at all times.
It is worth mentioning that Dubai obtained the Travel Safety Seal from the World Travel and Tourism Council thanks to the strict procedures and safety and public health protocols it follows, and this seal is considered an international initiative that allows the travelers to define destinations that follow the highest health and safety standards that are compatible with international protocols to ensure the health of travelers The current conditions resulting from the pandemic of "Covid-19", in support of the efforts of "Dubai Tourism" in promoting the Emirate globally, and making it the preferred choice for all.