[Commentary] On July 16, the National Film Administration issued a notice stating that movie theaters in low-risk areas could resume business opening orderly on July 20, under the premise of effective prevention and control measures in place. On the 17th, the reporter learned from the Capital Cinema that the specific opening time of the theater will also depend on the decision of the relevant department. In the past few days, the theater has prepared for resumption of work from the perspective of anti-epidemic materials, equipment and personnel.
[Same period] Yu Chao, Executive Deputy General Manager of Capital Cinema
Including our masks, including our disposable gloves, including some supplies of disinfectant, etc., this is what we have been doing. As far as the projection equipment is concerned, we will power on the projection equipment at least twice a week and test the effects of the picture and sound to ensure that all of our machinery and equipment are in a normal state. May gradually restore all the staff, he will enter a normal working state.
【Explanation】In addition to theaters, the movie ticketing platform has also set up intelligent "one-seat ticket sales" and other functions on the ticketing platform according to the epidemic prevention and control requirements to provide convenience and protection for the theater and audience.
[Same period] He Yan, vice president of Ali Pictures
When the audience buys movie tickets, they can directly realize the "buy tickets in separate seats". For the theater side, the theater can use such a system that we provide to be able to realize "one-seat ticket sales" with one click. With this function, we can lock many seats with one click. When he sells tickets at the front desk, he presents an unsaleable state to prevent users from buying by mistake and being able to buy connected seats, so this function greatly facilitates the theater.
[Same period] Yu Chao, Executive Deputy General Manager of Capital Cinema
I think this ticket sales is still necessary, at least to help the audience eliminate some unnecessary contact. We are still implementing a "contactless" ticket check. The audience does not need to make any contact with our waiter. By scanning the QR code on the movie ticket, he can self-check the ticket and enter the theater to watch the movie.
[Commentary] It is reported that since the news of resumption of work, the number of movie ticketing platform visits has surged. In view of the fact that most of the films have not yet been arranged, the ticketing platform teamed up with the cinema to meet consumers' demand for watching movies by pre-selling millions of "one-fold movie exchange coupons".
[Same period] Yu Lulu, Vice President of Ali Pictures
Since the release of yesterday's resume information, the enthusiasm of the entire user has risen unprecedentedly. We see that it is the entire user's visit, which is more than 200% of the visit volume compared to before. We hope that through the form of pre-sale, we can help our movie theater to relieve some of their financial pressure, and can lock in the movie watching needs of some users in advance. At the same time, we can allow our friends who watch movies to buy more affordable and high-quality. Of viewing goods.
[Same period] Yu Chao, Executive Deputy General Manager of Capital Cinema
The strength of this discount should be that we have never had since its opening, and it can even be as low as a few dollars to watch a movie.
Reporter Fan Siyi reports from Beijing
Editor in charge: [Wang Kai]